Experience

LEO BAECK COLLEGE
• United Kingdom
• Higher Education
• 1 - 100 Employee
• PR and Social Media Consultant

  • Jul 2021 - Present


Prometheus lab Wapping

• Owner and Manager

  • Feb 2017 - Present

  Prometheus Lab specializes in providing photography, creative and art direction and, through the Hub, associated services to support brand and marketing campaigns for businesses in the financial, insurance, incentive and luxury industries Prometheus Lab specializes in providing photography, creative and art direction and, through the Hub, associated services to support brand and marketing campaigns for businesses in the financial, insurance, incentive and luxury industries



Sugar Rush Advertising

• United Kingdom
• Advertising Services

• Digital Strategy Consultant & Business Development Director - Founding Partner

  • Sep 2012 - Nov 2013

  From 2010 to January 2012: Sugar Rush Advertising – Founding Partner (and investor), Strategy and Insight Director: From October 2012: Sugar Rush Advertising – Business Development Project Leader and Strategy Consultant (continuing investor) -For Agency clients: Responsible for creating social and digital engagement strategies and execution plans for our clients to achieve an online presence that goes beyond being present on social networks and owning a website by : -Creating competitive disruption via a pool of influencer, bloggers, brand advocates and supporting community within the business to generate tangible and sustainable revenue growth and fostering loyalty and WOM across new clients. • Integrating Content Strategy, Social Media and PR plans within larger Branding and Advertising projects • The agency is working with clients such as: Bayer Crop Science, Affinion International, NHS, Mitsubishi, Samsung, Herbalife, and McLaren F1, Premium Credit , ect -For the Agency : • As a founding partner sharing responsibility for new business origination by raising the brand profile through content creation, social media outreach , traffic generation and extensive personal networking. Show less



KAE

• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Marketing

  • Mar 2012 - Sep 2012

  KAE is an Insight Innovation and Strategic marketing consultancy that has established authority through a unique mix of best practice research, strategy and innovation service offering. Pooling these critical strengths means that we can help clients unlock opportunities others haven’t seen – or even thought possible. And we have the achievements to show for it. Our client relationships are some of the longest in the industry. We’ve worked with British Airways, Nokia, for the last 10 years, BT and Sky both for 15 – and some clients have been with us for over 20. We’re seen as trusted advisors. Through disruptive practices, we help businesses harness new strengths and empower them to see growth opportunities that may not be obvious to other players in the market and take advantage of them. This is achieved through rigorous strategic analysis, deep understanding of scenario planning, research skills and an innovation vocabulary that can build convincing internal cases. We make insight human. Businesses can’t respond to insight unless stakeholders comprehend it: We care to be different We design your growth trajectory strategy by pre-empting competitors and unlocking the power of your ecosystem We unlock your latent potential to grow through Business model, product and service innovation. We pride ourselves to have the right blend of people to help clients seize these unseen opportunities, in a space of time that makes KAE THE trusted partner to turn to when real change is called for and sustain the momentum in the future. Show less

• Digital Strategy Director and Founding Partner

  • Oct 2010 - Mar 2012

  Responsible for managing digital communication process across all Sugar Rush’s vertical channels (from search, media planning and conversion, to social media - Corporate and Product Profiles) for our Clients and ensure the strategy behind all the elements delivered online provide great reputation, authority, awareness and ROI. Responsible for aligning Integrated Marketing Solutions including Design and Branding with the Social Media strategy to Clients such as: Bayer Crop Science, Affinion International, NHS, Mitsubishi. As a founding partner: sharing responsibility for business origination using extensive personal network. Show less



Cims

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Affinion International – Director of International Online Marketing

  • 2007 - Jan 2010

  Affinion International is the leader in affinity marketing with a strong package offer in the banking industry and a retail proposition to the general public that had been under developed. AI was looking for someone who had the experience of achieving change through influence and could mentor and educate Digital Strategies to less experienced Client Service members and also work with senior staff to improve servicing and information sharing. The changes instigated have made a significant difference in how the organisation carries out its core functions using digital channel Show less



Webloyalty

• Switzerland
• Technology, Information and Internet
• 1 - 100 Employee

• Product Director Europe

  • Sep 2006 - Sep 2007

  Webloyalty is a US-headquartered e-commerce company that operates B2B2C i.e. engaging with Corporates to promote loyalty solutions directly to their customers. Webloyalty required a process-driven individual to support the development of their new UK and Continental presence that, following the successful redevelopment of the French marketing strategy for referencement.com, provided a logical career continuity to broaden exposure to EMEA markets in an online retail environment. As an integral component of the UK operation, the role was fundamental in acquiring and developing Webloyalty’s most successful partnership with Interflora which gained 10 000 new online customers within the first 21 days of activity. Main objectives and tasks were to: • Set up partner and affiliate networks, manage online campaigns with Atlas Suite (rich media, search, …) • Proactively manage multiple publisher client accounts • Cultivate positive business relationships with media sales teams within the Top 200 UK online retailers. • Analyse online buys and ensure that margins were maintained across each buy to ensure campaign objectives were met. • Regularly contact partners regarding inventory optimisation, growth strategies and opportunities. Show less



Referencement.com

• France
• Advertising Services

• Online Marketing director

  • Sep 2004 - Jun 2006

  Referencement.com was established in 1996 with the aim of becoming a premier provider of search engine optimisation and pay per click campaigns. The remit of the role was the development of the UK market and the creation of an innovative European Marketing strategy. This included: • Generating new business within the UK market (200% increase in Q1 2006) • Designing lead generation campaigns for the sales department • Developing a customer loyalty model for existing clients. • Increasing customer numbers through aggressive incentive and loyalty strategies. • Writing Newsletters and setting up Interactive Emailing Programs (25% business growth) • Initiating New Partnerships in the UK (Joint venture with Double-click) • Modeling an online Premiums & Benefits shop accessible to VIP customers. • Acting as a Technical Sales Consultant for a new version of HOLOSFIND CRM platform. (Beta version tests and optimisation) Show less



NESTLE/Nespresso France e

• Business Project Manager

  • Feb 2003 - Jun 2005

  Nespresso was in need of re-organising the underperforming web team of 6 and redevelop the weak CRM strategy: The focus was set on higher value traffic creation, such as online stock administration, customer retention strategy and a more customer friendly interface that resulted in a 35% growth of the online sales within a 6-month period. The role involved the scoping and development of new clients and markets and the analysis of new prospects via the following streams and channels: • Auditing and restructuring of the Internet department • Modeling of the customer’s purchase interface in order to improve the e-sales by increasing the traffic, the sales and maximise the R.O.I • Populate Sponsored links campaigns with Netbooster. • Recruit and train the Web team. (Sales techniques, rush orders, site maintenance, stock management, customer loyalty). Determining challenging targets to achieve rewarded by bonuses and other incentives. • Negotiate commercial agreement with partners (Krupp’s, Magimix, maintenance partners) for complementary online promoted add-on services. • Launching of the new PHP website approved by the Swiss Headquarters as the international decision model. • The finalised version increased web traffic by 35%. Show less



BNP PARIBAS-ARIUS Asset Management

• Commerce Project Manager

  • Jan 2000 - Dec 2002

  Arius; an IT division of BNP-Paribas was focusing on asset management strategies to provide its customers with an externalized and seamless accessible tool. Anna was in charge of the coordination of the following tasks: Office processes reorganisation to fit the new B2C-oriented strategies Set up the project management standards for the sales engineering team Modelling the Enterprise Resource Processing software: Asset Center (Peregrine Systems). Automation of the of the sales review per sale per engineer, development of traffic audit tools ... Training of the asset management team Show less



Orbytes Engineering

• Engineering Marketing Manager

  • Jan 2001 - Jan 2002

  Anna joined this young, fast-paced and intellectually stimulating network and Telecom company at the commencement of the internet era as a Sales executive. Within two years she created a highly successful telemarketing and online sales & prospecting team of 5. The team created massive revenue streams for the company through an aggressive B2B customer sales strategy. Anna's responsibilities included: Development of a direct and remarketing department Marketing mix elaboration for the key accounts recruitment Generating leads for the sales engineers through significant partnership with the major editors and builders of the market and e-mail marketing Promotional organization: congresses, marketing events with partners such as Compaq, HP, Cisco Systems, etc. Negotiating commercial agreements and budgets with service providers for complementary add-on products and services promoted online on both value added reseller and partner web sites. Trade negotiation of the budgets allocated to the marketing department Call centre management including the acquisition and retention of new clients and prospects Show less