Account Director

• Oct 2023 - Present

Client range: Philips Sonicare, Dental Professional, Avent and Norelco. Client range: Philips Sonicare, Dental Professional, Avent and Norelco.

Senior Director

• Mar 2023 - Jul 2023

Client range: Taskrabbit, Care/of, Joy and Papier. - Led people development and strategic communications initiatives with a focus on creative ideation, media relations and executive positioning. - Facilitated newsjack of local Cincinnati grandma Dottie Fideli’s self-wedding for Joy, including launching a public registry to support Dottie's "next stage," traveling to Cincinnati to deliver white glove service in person and capture social content, and leading the team to execute media outreach efforts. Show less

Senior Account Supervisor

• Jul 2021 - Mar 2023

Client range: Procter & Gamble Surface Care portfolio of cleaning products (Swiffer, Mr. Clean, Microban 24).- Served as account lead for P&G Home Care Sustainability, Mr. Clean, and Surface Care owned TikTok initiatives, leading an IAT with Saatchi & Saatchi and P&G in-house media teams.- Led strategy and execution for Swiffer account from October 2019 - October 2022, including organic and paid influencer campaigns, media integrations, earned media, content development, paid media, consumer data & analytics, retailer programming and nonprofit brand partnerships.- Advised Swiffer brand team on TikTok influencer content strategy as the first Surface Care brand to activate on the platform; continuously evaluated content to optimize performance for both organic and paid audiences.- Grew agency's Swiffer business by 300% in three years leading account by fostering strong client relationships and selling in incremental campaigns.- Managed $3M+ client budgets and account finances, including staffing, fee phasing, projections, billing and scope of work development.- Provided strategic counsel on communications priorities that positioned Swiffer to win with “cord-cutters” and “cord-nevers” as brand shifted focus to under-35, non-linear TV audiences.- Led annual and incremental planning in collaboration with agency Centers of Excellence (i.e., creative, strategy, sustainability, media, etc.).- Drove earned media for the launch of Microban 24’s line of antibacterial cleaning products in February 2020, resulting in over 1B impressions while navigating COVID-19 pandemic.- Strategically leveraged partnerships with the American Lung Association, National Wood Flooring Association and North Shore Animal League America to credential Swiffer Duster, WetJet Wood and Heavy Duty Pet products. Show less

Account Supervisor

• Oct 2019 - Jul 2021

Account Supervisor

• Jun 2019 - Oct 2019

Client range: Parmigiano Reggiano, Cameron Hughes Wine, Marky’s Caviar, Patina Restaurant Group, The Naked Market, and a variety of NYC-based restaurants and chefs, including HUSO, Estuary at ONE15 Brooklyn Marina, Ebb & Flow, Bricolage, Windrose, and James Beard Award-winning chef Francois Payard. - Launched two new food and beverage concepts at the newly opened ONE15 Brooklyn Marina - Ebb & Flow and Estuary - including developing website copy, consulting on website design, developing and copyediting menus, directing photo shoots, conceptualizing dishes and names, and implementing media strategy - Led media relations for the openings of Estuary and Ebb & Flow to local and national press, resulting in coverage in the New York Times, Eater, New York Post, am New York, PureWow, Thrillist, Fox 5 News, Patch, Brooklyn Paper, Brooklyn Daily Eagle, Good Day New York, and more - Managed Chef Francois Payard's social platforms; drafted social content and optimized engagement for follower growth - Developed and implemented influencer strategy for Ice Age Glacial Water, resulting in original content creation that boosted the company's Instagram profile - Led media relations campaigns for gourmet storefront Marky's On Madison and its caviar speakeasy, HUSO, with coverage in Maxim, Modern Luxury Manhattan, Chowhound, Conde Nast Traveler and Fox 5 New York Show less

Senior Account Executive

• Jul 2017 - May 2019

Client range: Capital One (checking & savings accounts, CreditWise app and Venture, Quicksilver & GM BuyPower cards), Comcast Xfinity, Diageo (Guinness, Smirnoff Ice, George Dickel Tennessee Whiskey, Captain Morgan), IBM Watson, NASCAR, P&G, Fox Sports and KT Tape. - Launched George Dickel Tabasco Barrel Finish via an exclusive media trip with key travel, food & beverage, spirits and lifestyle media, giving them an in-depth look at the collaboration at the Tabasco factory and the George Dickel distillery.- Managed a large scale Vox Media spend for Capital One's CreditWise business, responsible for facilitating the publication of a handful of sponsored content (articles, videos and social content).- Ran PR for the NASCAR Xfinity Series sponsorship, developing and executing a strategic plan for a media tour post-Championship Weekend, in addition to a media event to celebrate the 2018 Comcast Community Champion of the Year.- Led Xfinity Katy Perry "Witness" tour campaign, coordinating an exclusive with Billboard, as well as broader outreach, with results in People, Entertainment Weekly and UPROXX.- Led Xfinity California Drone Challenge for two consecutive years, working with Comcast's West Division team to coordinate event and conduct local media outreach to secure attendance. Staffed events and managed on-site media, organizing interviews with drone race participants, and executives from Comcast and the Aerial Sports League. Coverage results included the San Francisco Chronicle, East Bay Times, The Mercury News, KCBS Radio, Forbes and CNET as well as feature segments on local ABC and CBS affiliates.- Led influencer programs for several Capital One LOBs, sourcing and vetting relevant social influencers on Facebook, Twitter and Instagram, conducting outreach and working with influencers to develop branded content.- Served as the direct manager of two Assistant Account Executives at the agency. Show less

Account Executive

• May 2016 - Jun 2017

Executed successful media relations strategies across a variety of accounts and demonstrated media relations prowess in both local and national markets, with highlights including:- Xfinity X1 smart home tour, securing local market coverage in Houstonian Magazine, Atlanta’ CBS affiliate, Chicago Tribune, Seattle Times, Seattle Business Magazine and the Spokesman-Recorder- Xfinity Billboard Music Awards partnership with Camila Cabello, securing coverage in People, E! Online, Entertainment Tonight, Hollywood Life, International Business Times, Us Weekly and Access Hollywood. Coordinated exclusive with Elite Daily, flying her out to Las Vegas to attend Camila’s encore performance and working with her to draft story.- IBM Pebble Beach partnership with Gabby Reese and Laird Hamilton, securing coverage on FanSided, Men’s Journal, the Monterey Herald and Forbes Travel Guide.- KT Tape New York Marathon media day with Meb Keflezighi, securing coverage on AOL Sports, Bleacher Report Radio, Men’s Journal and am New York.Other Key Achievements:- Developed Capital One program around Financial Literacy Month to raise awareness around the importance of financial knowledge, partnering with influencers and media partners to develop content.- Implemented IBM’s 2016 US Open campaign, securing media night attendees from across verticals, including Entrepreneur, Forbes, Men’s Journal, Men’s Fitness and Health. As a “test and learn” campaign between IBM and Taylor, this success set a strong precedent that led to IBM's continued partnership with Taylor.- Strategically partnered with key publications in Boston, Seattle, DC, Atlanta and Dallas for Capital One’s Priceless Surprises, CapX, Financial Empowerment and National Savings Launch programs, working with advertising and editorial staff to develop branded content. Show less

Account Executive

• Jun 2015 - May 2016

Client range: - Established household name brands, including Deep River Snacks, Hanes Hosiery, L'eggs, Kenneth Cole and Ted Baker.- Emerging consumer brands, including BeYu cosmetics, Charles & Colvard, Cookie Lee, House of Matriarch fragrances, Perfect Corp apps (YouCam Makeup, YouCam Perfect, YouCam Nails and Beauty Circle), Powell & Mahoney cocktail mixers, The Survivor Collection, ViVI Jewelry.Key Achievements:- Grew Perfect Corp beauty apps from 40 million downloads to 200 million downloads in 8 months.- Executed L’eggs event at Wake Forest University with stylist Lindsay Albanese.- Partnered with designer Bibhu Mohapatra for NYFW, which featured Hanes Hosiery on the runway.- Secured Hanes Hosiery in Teen VOGUE #FallFive digital integration with Instagram influencers.- Facilitated interviews for Perfect Corp CEO Alice Chang with Fortune, CNBC, Inc., Forbes, GCI and Happi.- Developed new business proposals for a variety of lifestyle brands, requiring flexibility to adapt to tight timeframes while keeping up with current client demands.- Secured placements in top tier publications: Cosmopolitan, SELF, People StyleWatch, InStyle, ELLE, Real Simple, The Knot, Newsday, USA Today, WWD, Yahoo! News, Redbook, Family Circle, GMA, TODAY Show, EXTRA, The Doctors, The Talk, Allure.com, Examiner.com, PopSugar, MIMI and CEW Beauty Insider. Show less

Junior Account Executive

• Sep 2014 - May 2015

- Led launch of new Kenneth Cole Connect smart watch collection at the international Baselworld watch and jewelry trade show in Switzerland.- Activated a custom #KCConnect photo booth at Baselworld enabling visitors to share photos in real time, generating 13,000+ social impressions in three days.- Compiled b-roll video footage of the booth, people interacting with the watch and the photo booth, an interview with Kenneth Cole and campaign footage.- Facilitated 44 international press appointments in three days in English and French.- Executed multimedia press release, garnering 2.6 billion+ impressions worldwide.- Generated buzz for Powell & Mahoney cocktail mixers via aggressive pitching that garnered a record 107 million impressions in Q4 2014 alone.- Aggressively pitched BREIL Italian Timepieces for holiday, generating 15 million+ media impressions in less than 6 months including a segment on The Talk and resulting in Nordstrom picking up the brand. Show less

PR Assistant

• Jun 2014 - Aug 2014

- Wrote and pitched press releases and pitch letters to long lead, short lead and online media.- Organized storage unit, including pulling samples and coordinating product mailers.- Managed agency owned social channels and tracked competitors' growth.- Developed CRC agency blog posts and marketing materials.- Executed media outreach including pitch development, outreach and follow up.- Organized and conduct deskside meetings with editors to present new products.- Collaborated with agency and client partners. Show less

Event Planning Intern

• Sep 2013 - Dec 2013

- Formatted Excel spreadsheets and inputted data. - Copy-edited event descriptions and programs. - Aided President in daily administrative tasks, from running event registrants’ credit cards to typing emails. - Staffed events: Bar Mitzvah, Children’s Tumor Foundation Benefit, The Cutting Edge Aesthetic Surgery Symposium. - Formatted Excel spreadsheets and inputted data. - Copy-edited event descriptions and programs. - Aided President in daily administrative tasks, from running event registrants’ credit cards to typing emails. - Staffed events: Bar Mitzvah, Children’s Tumor Foundation Benefit, The Cutting Edge Aesthetic Surgery Symposium.

Public Relations Intern

• Jun 2013 - Jul 2013

- Drafted and distributed press releases and media alerts. - Compiled and updated media lists. - Helped draft press materials. - Researched new and existing clients. - Interviewed clients for stories. - Monitored news for client coverage. - Pitched stories to the media. - Drafted and distributed press releases and media alerts. - Compiled and updated media lists. - Helped draft press materials. - Researched new and existing clients. - Interviewed clients for stories. - Monitored news for client coverage. - Pitched stories to the media.

Communications Intern

• Jun 2012 - Jul 2012

- Wrote media briefs, including press releases and blog posts. - Copy-edited manuscripts. - Revised organization's Wikipedia page. - Updated Wordpress website using HTML and short-code. - Conceptualized and filmed student recruitment video. - Wrote media briefs, including press releases and blog posts. - Copy-edited manuscripts. - Revised organization's Wikipedia page. - Updated Wordpress website using HTML and short-code. - Conceptualized and filmed student recruitment video.