Experience

Royal Columbian Hospital Foundation

• Canada
• Fundraising
• 1 - 100 Employee

• Digital Marketing Specialist

  • Apr 2022 - Present

• Digital Marketing Coordinator

  • Apr 2021 - Mar 2022

  • Awarded the Innovation Fund to create an eCommerce store enabling potential donors to purchase things for the hospital • Implemented a new platform (Raisin) for P2P fundraising, donations forms, and events, and integrated with the existing WordPress site • Assisted with wide variety of digital campaigns, including social posting, digital ads, and marketing emails • Strategized and executed social media posting on Facebook, Instagram, Twitter & LinkedIn



PetKind Pet Products

• White Rock, BC

• Graphic Designer & Digital Marketer

  • Nov 2017 - Apr 2021

  • Sole designer responsible for a variety of projects, both print & digital: • Print projects included: packaging design for bags and can labels, tradeshow backdrops, swag (t-shirts & water bottles) banners, brochures, coupons, etc. • Digital projects included: social media posts & advertisements, website design, marketing emails, powerpoint, etc. • Managed strategy, design, and posting for official Facebook and Instagram accounts • Implemented a variety of marketing initiatives including marketing emails and targeted digital advertising campaigns on Facebook and Instagram • Recruited and maintained relationships with Instagram influencers, including developing a scalable program for rapid recruitment of microinfluencers Show less



LifeLearn Animal Health

• Canada
• Veterinary Services
• 1 - 100 Employee

• Content Writer

  • Jan 2015 - Mar 2017

  • Continuously refined content marketing strategies to enhance outcomes, resulting in blog posts that accounted for over 50% of all incoming traffic to the LifeLearn website • Wrote and edited a variety of marketing copy, including brochures, website content, landing pages, email and social media campaigns, press releases, sales proposals, guides, etc. • Initiated inbound marketing strategies through the creation of gated content and landing pages designed to increase leads coming from the LifeLearn blog • Managed strategy and posting on Facebook, Twitter, and LinkedIn • Implemented and tracked Facebook advertising campaigns • Created and sent out marketing emails using Pardot software • Provided topics, edits, and ghost writes for subject matter experts • Created and maintained a comprehensive content catalogue Show less



Kivuto Solutions

• IT Services and IT Consulting
• 1 - 100 Employee

• Social Media Intern

  • May 2014 - Aug 2014

  • Created a scalable multi-campus social media ambassador program • Researched social media and content marketing strategies and wrote comprehensive documents outlining their successful execution • Created a scalable multi-campus social media ambassador program • Researched social media and content marketing strategies and wrote comprehensive documents outlining their successful execution



Cafe Lino

• Ottawa, Canada Area

• Wait Staff

  • Oct 2013 - May 2014

  • Ensured friendly and excellent customer service throughout the dining experience • Ensured friendly and excellent customer service throughout the dining experience