Experience

Ultra Violet Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Sep 2018 - Present

  London, United Kingdom Ultra Violet is the world's first creative and trend forecasting agency specialising in FemTech, women's and marginalised health innovation. 1% of creative agencies are founded by women — which puts disruption in our DNA. Ultra Violet Futures is the first and only future forecasting agency in the field bringing unique insights to a growing and powerful industry. With dedicated analysts, forecasters, creatives and strategists, Ultra Violet combines extensive experience in… Show more Ultra Violet is the world's first creative and trend forecasting agency specialising in FemTech, women's and marginalised health innovation. 1% of creative agencies are founded by women — which puts disruption in our DNA. Ultra Violet Futures is the first and only future forecasting agency in the field bringing unique insights to a growing and powerful industry. With dedicated analysts, forecasters, creatives and strategists, Ultra Violet combines extensive experience in launching, positioning and elevating brands. We’ve made waves across a range of sectors including sex, health, technology and advocacy. Ultra Violet Futures is uniquely placed to combine intimate industry knowledge, contacts and experience to provide insightful and, most importantly, accurate forecasts within the now thriving field. Working with them puts your business strides ahead of competitors with a clear vision for the future. Show less



Tech4Eva

• Switzerland
• Non-profit Organizations

• Advisor

  • Apr 2022 - Present

  Lausanne, Vaud, Switzerland 9-month start-up accelerator connecting forward thinking corporations to advance disruptive tech for women’s health.



FemTech Lab

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Advisor

  • Sep 2021 - Present

  London, England, United Kingdom Building a global community within the FemTech space which draws passionate individuals from across many different spheres.



STATION F

• France
• Technology, Information and Internet
• 1 - 100 Employee

• Advisor

  • Mar 2021 - Present

  Paris, Île-de-France, France The biggest startup campus in the world.



Vibease

• Singapore
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Interim Chief Executive Officer

  • Nov 2021 - Jan 2023

  London, England, United Kingdom



Anna Butterworth - everythingmadebetter.com @everythingmadebetter

• Freelance Marketing and Communications Consultant

  • Aug 2017 - Sep 2018

  London, United Kingdom



Elvie

• Australia
• Retail

• Marketing Manager

  • Sep 2015 - Jul 2017

  London, United Kingdom Elvie is revolutionising technology for women. The first product, a pelvic floor trainer, was groundbreaking in it's innovation and it set the new gold standard for women's health technology. The brand was the first in a new category in marketing, retail and we had to start a new whole new narrative to get people talking about pelvic floor health. As the first promotional communications hire it was my reasonability to liaise with journalists and publications, retailers, brand partners and… Show more Elvie is revolutionising technology for women. The first product, a pelvic floor trainer, was groundbreaking in it's innovation and it set the new gold standard for women's health technology. The brand was the first in a new category in marketing, retail and we had to start a new whole new narrative to get people talking about pelvic floor health. As the first promotional communications hire it was my reasonability to liaise with journalists and publications, retailers, brand partners and influencers to grow Elvie's credibility and recognition with the right demographic. In 2017 Elvie raised $7m Series A funding - the largest Series A for a British, Female lead women's consumer tech brand. > > Launched a new brand and category in retail and cultural narrative growing Elvie’s brand identity and driving sales across D2C and retail partnerships globally > > Introduced a new category to international media publications resulting in 1000+ pieces of coverage per year including every major tier one publication such as Vogue, Elle, Harper’s Bazaar, BBC, New York Post among others > > Worked closely with retailers such as John Lewis, Violet Grey, Goop and Saks 5th Ave to develop unique and effective campaigns > > Pioneered a new and unique narrative around women’s health and wellbeing through carefully curated visual and vocal identity > > Built and nurtured important brand partnerships and influencer relationships that effectively positioned the brand as an aspirational and desirable lifestyle product Show less



Kids Company

• United Kingdom
• Individual and Family Services
• 100 - 200 Employee

• Campaigns and Marketing

  • Aug 2012 - Aug 2015

  London, United Kingdom Campaign Strategy, Planning and Execution Marketing and Brand Management Social Media Strategy and Planning Building Media Relations and PR Social, Digital and Website Analytics Commercial, Retail and Corporate Partnership Management Internal and External Communication Strategy Customer Relationship Management Salesforce Administration


Richie Culver
• Head of Digital and International Press

  • Sep 2011 - Aug 2012

Spider PR formerly The SPA Way
• Account Executive

  • Feb 2011 - Aug 2011

The SPA Way
• Public Relations and Communications Services
• 1 - 100 Employee
• Junior Account Executive

  • Nov 2009 - Mar 2011

The Big Give
• United States
• Technology, Information and Internet
• Digital Media Executive

  • Jun 2009 - Nov 2009

Steel Media
• United Kingdom
• Entertainment Providers
• Viral Advertising Intern

  • 2007 - 2007