Founder & Consultant

• 2009 - Present

• Marketing & PR: Write and edit multimedia blog and social media posts, newsletters, emails and subject lines, eblasts, press releases, and ad copy. Distribute content on online forums and microsites, resulting in features in Yahoo! Finance, etc. Create press kits and marketing plans. Research new marketing tools and technologies. Draw across industries to propose and implement marketing, PR, and sales initiatives for OneSource Consulting LLC, GoGo Grandparent, Ackert Inc. and more. •… Show more • Marketing & PR: Write and edit multimedia blog and social media posts, newsletters, emails and subject lines, eblasts, press releases, and ad copy. Distribute content on online forums and microsites, resulting in features in Yahoo! Finance, etc. Create press kits and marketing plans. Research new marketing tools and technologies. Draw across industries to propose and implement marketing, PR, and sales initiatives for OneSource Consulting LLC, GoGo Grandparent, Ackert Inc. and more. • Websites: Create landing pages and websites, analyze and test websites on devices, document bugs, collect and analyze data, directly edit web pages, and recommend content and design changes to improve SEO and user experience for Tech Kids Unlimited, EverEdge, YAY Creative Group, and more. • Project management: Adapt to changing priorities, last-minute problems, updated data, and fluctuating workloads. Manage multiple mail lists and campaigns simultaneously. Manage high-touch accounts. • Events: Full-service event planning and management including hosting, coordinating, promoting, and working both with customers (booking talent, taking tickets, managing guest list, etc.) and backstage (including logistics, instructing talent, and basic operation of sound boards and lighting) at events. Collaborated on 77+ events with organizations including AT&T, NextGen, YPO, The Women's Impact Alliance, The Los Angeles LGBT Center, Baller Dinner Foundation, Hopscotch Music Festival, Disco Donnie Presents, TechCrunch Disrupt, Wilmington School of Ballet, and Downtown Raleigh Alliance at venues including The Mint, Red Hat Amphitheater, Marriott City Center, and Kings. • Community: Grow strong relationships, increase engagement, community building, and program coordination with forward-thinking brands and organizations. Co-Organizer for Queer Folx Social Club. Active member of CMX and The NCSU Alumni Association. Alumna of American Marketing Association and The Entrepreneurship Initiative. Show less • Marketing & PR: Write and edit multimedia blog and social media posts, newsletters, emails and subject lines, eblasts, press releases, and ad copy. Distribute content on online forums and microsites, resulting in features in Yahoo! Finance, etc. Create press kits and marketing plans. Research new marketing tools and technologies. Draw across industries to propose and implement marketing, PR, and sales initiatives for OneSource Consulting LLC, GoGo Grandparent, Ackert Inc. and more. •… Show more • Marketing & PR: Write and edit multimedia blog and social media posts, newsletters, emails and subject lines, eblasts, press releases, and ad copy. Distribute content on online forums and microsites, resulting in features in Yahoo! Finance, etc. Create press kits and marketing plans. Research new marketing tools and technologies. Draw across industries to propose and implement marketing, PR, and sales initiatives for OneSource Consulting LLC, GoGo Grandparent, Ackert Inc. and more. • Websites: Create landing pages and websites, analyze and test websites on devices, document bugs, collect and analyze data, directly edit web pages, and recommend content and design changes to improve SEO and user experience for Tech Kids Unlimited, EverEdge, YAY Creative Group, and more. • Project management: Adapt to changing priorities, last-minute problems, updated data, and fluctuating workloads. Manage multiple mail lists and campaigns simultaneously. Manage high-touch accounts. • Events: Full-service event planning and management including hosting, coordinating, promoting, and working both with customers (booking talent, taking tickets, managing guest list, etc.) and backstage (including logistics, instructing talent, and basic operation of sound boards and lighting) at events. Collaborated on 77+ events with organizations including AT&T, NextGen, YPO, The Women's Impact Alliance, The Los Angeles LGBT Center, Baller Dinner Foundation, Hopscotch Music Festival, Disco Donnie Presents, TechCrunch Disrupt, Wilmington School of Ballet, and Downtown Raleigh Alliance at venues including The Mint, Red Hat Amphitheater, Marriott City Center, and Kings. • Community: Grow strong relationships, increase engagement, community building, and program coordination with forward-thinking brands and organizations. Co-Organizer for Queer Folx Social Club. Active member of CMX and The NCSU Alumni Association. Alumna of American Marketing Association and The Entrepreneurship Initiative. Show less

Founder & Proprietor

• Apr 2016 - Jun 2022

• Acquired dog daycare clients via digital marketing, in-person networking, and print materials. Booked and supervised over 500 stays watching 300+ dogs for 2000 billable sessions. • Nurtured ongoing relationships with clients: Verified 100% response rate for requests, averaging <1 hour. Repeat clients made up over 90% of revenue after year 1. 0 safety incidents. Received 65 verified reviews, 100% of which were 5 stars. • Edited and sent over 10,000 dog photos & videos… Show more • Acquired dog daycare clients via digital marketing, in-person networking, and print materials. Booked and supervised over 500 stays watching 300+ dogs for 2000 billable sessions. • Nurtured ongoing relationships with clients: Verified 100% response rate for requests, averaging <1 hour. Repeat clients made up over 90% of revenue after year 1. 0 safety incidents. Received 65 verified reviews, 100% of which were 5 stars. • Edited and sent over 10,000 dog photos & videos. Leveraged Instagram and Facebook to share content with community of hundreds of relevant clients, brands, and organizations for thousands of likes and views. • Travel: Coordinated daily drop-offs and pick-ups at 30+ locations while housesitting and managing high-value properties. • Data-driven management: pivoted to in-home daycare, resulting in 10.1% revenue growth & reduced risks. • Licensed, bonded, insured. First Aid Certified by The American Red Cross. Rover Certified, Wag! Trained. Show less • Acquired dog daycare clients via digital marketing, in-person networking, and print materials. Booked and supervised over 500 stays watching 300+ dogs for 2000 billable sessions. • Nurtured ongoing relationships with clients: Verified 100% response rate for requests, averaging <1 hour. Repeat clients made up over 90% of revenue after year 1. 0 safety incidents. Received 65 verified reviews, 100% of which were 5 stars. • Edited and sent over 10,000 dog photos & videos… Show more • Acquired dog daycare clients via digital marketing, in-person networking, and print materials. Booked and supervised over 500 stays watching 300+ dogs for 2000 billable sessions. • Nurtured ongoing relationships with clients: Verified 100% response rate for requests, averaging <1 hour. Repeat clients made up over 90% of revenue after year 1. 0 safety incidents. Received 65 verified reviews, 100% of which were 5 stars. • Edited and sent over 10,000 dog photos & videos. Leveraged Instagram and Facebook to share content with community of hundreds of relevant clients, brands, and organizations for thousands of likes and views. • Travel: Coordinated daily drop-offs and pick-ups at 30+ locations while housesitting and managing high-value properties. • Data-driven management: pivoted to in-home daycare, resulting in 10.1% revenue growth & reduced risks. • Licensed, bonded, insured. First Aid Certified by The American Red Cross. Rover Certified, Wag! Trained. Show less

Writer-Researcher

• Sep 2017 - Aug 2018

• Wrote over 6000 words of content highlighting the accomplishments of people with disabilities. • Conducted and transcribed interviews with subjects. • Collaborated with an editor and worked on deadline. • Wrote over 6000 words of content highlighting the accomplishments of people with disabilities. • Conducted and transcribed interviews with subjects. • Collaborated with an editor and worked on deadline.

Program Coordinator

• May 2016 - Aug 2016

• Supported program's growth to be one of the company's top performing sites. • Supervised a 60-person team to deliver STEM/STEAM content to 800+ K-8th grade campers. • Communicated with hundreds of parents/guardians in-person and on the phone. • Managed and organized internal documentation and data. • Supported program's growth to be one of the company's top performing sites. • Supervised a 60-person team to deliver STEM/STEAM content to 800+ K-8th grade campers. • Communicated with hundreds of parents/guardians in-person and on the phone. • Managed and organized internal documentation and data.

Production Assistant

• Nov 2012 - Jul 2014

• Assisted Showcase Director in producing & managing bi-monthly showcase events for RAW at the Lincoln Theater. Assisted in event setup & breakdown. Accommodated hundreds of artists, trained production assistants, & coordinated with vendors, staff, & key personnel to stay on schedule before and during events- which regularly sold out (750+ guests.) • Negotiated sponsorships and in-kind donations with several local and national partners (Yelp, Spotify, etc.). • Developed list of… Show more • Assisted Showcase Director in producing & managing bi-monthly showcase events for RAW at the Lincoln Theater. Assisted in event setup & breakdown. Accommodated hundreds of artists, trained production assistants, & coordinated with vendors, staff, & key personnel to stay on schedule before and during events- which regularly sold out (750+ guests.) • Negotiated sponsorships and in-kind donations with several local and national partners (Yelp, Spotify, etc.). • Developed list of local media organizations in local arts community, facilitated relationships, and wrote and sent press releases. Promoted ticket sales via email, print and social media channels. Show less • Assisted Showcase Director in producing & managing bi-monthly showcase events for RAW at the Lincoln Theater. Assisted in event setup & breakdown. Accommodated hundreds of artists, trained production assistants, & coordinated with vendors, staff, & key personnel to stay on schedule before and during events- which regularly sold out (750+ guests.) • Negotiated sponsorships and in-kind donations with several local and national partners (Yelp, Spotify, etc.). • Developed list of… Show more • Assisted Showcase Director in producing & managing bi-monthly showcase events for RAW at the Lincoln Theater. Assisted in event setup & breakdown. Accommodated hundreds of artists, trained production assistants, & coordinated with vendors, staff, & key personnel to stay on schedule before and during events- which regularly sold out (750+ guests.) • Negotiated sponsorships and in-kind donations with several local and national partners (Yelp, Spotify, etc.). • Developed list of local media organizations in local arts community, facilitated relationships, and wrote and sent press releases. Promoted ticket sales via email, print and social media channels. Show less

Campus Influencer

• Aug 2013 - Jan 2014

• Planned and ran sponsored campus-wide live events and contests, social media campaigns, and word-of-mouth marketing. Ranked in the top 5% of over 1800 influencers in account signups. • Collaborated with photographers to create weekly multimedia promotional content. • Created branded Instagram account, gained hundreds of followers, and distributed content in dozens of posts receiving hundreds of likes. • Launched and managed a LinkedIn group for influencers with MRY. • Planned and ran sponsored campus-wide live events and contests, social media campaigns, and word-of-mouth marketing. Ranked in the top 5% of over 1800 influencers in account signups. • Collaborated with photographers to create weekly multimedia promotional content. • Created branded Instagram account, gained hundreds of followers, and distributed content in dozens of posts receiving hundreds of likes. • Launched and managed a LinkedIn group for influencers with MRY.

Research Intern

• May 2013 - Aug 2013

• Created and distributed environmental outreach materials, including written reports, video, and presentations. • Wrote 50-page annual report for air quality outreach programs across the state. • Interviewed regional coordinators, created and distributed surveys, analyzed data, and conducted independent research. • Created and distributed environmental outreach materials, including written reports, video, and presentations. • Wrote 50-page annual report for air quality outreach programs across the state. • Interviewed regional coordinators, created and distributed surveys, analyzed data, and conducted independent research.

Co-Founder & President

• Aug 2012 - Aug 2013

• Led and co-created student organization that grew one of the nation's first Arts Entrepreneurship Minor programs. Managed regular communication and meetings with students and faculty advisory board. During presidency, 180 students and a new professor joined, doubling the size of the program. • Promoted arts entrepreneurship with community arts organizations (Raleigh Little Theatre). Led consultants in developing website, updating materials, developing recommendations for Chamber Music… Show more • Led and co-created student organization that grew one of the nation's first Arts Entrepreneurship Minor programs. Managed regular communication and meetings with students and faculty advisory board. During presidency, 180 students and a new professor joined, doubling the size of the program. • Promoted arts entrepreneurship with community arts organizations (Raleigh Little Theatre). Led consultants in developing website, updating materials, developing recommendations for Chamber Music Raleigh. • TEDx Speaker. Nominated for Chancellor's "Creating Community" Outstanding Student Award. Interviewed on WKNC. Show less • Led and co-created student organization that grew one of the nation's first Arts Entrepreneurship Minor programs. Managed regular communication and meetings with students and faculty advisory board. During presidency, 180 students and a new professor joined, doubling the size of the program. • Promoted arts entrepreneurship with community arts organizations (Raleigh Little Theatre). Led consultants in developing website, updating materials, developing recommendations for Chamber Music… Show more • Led and co-created student organization that grew one of the nation's first Arts Entrepreneurship Minor programs. Managed regular communication and meetings with students and faculty advisory board. During presidency, 180 students and a new professor joined, doubling the size of the program. • Promoted arts entrepreneurship with community arts organizations (Raleigh Little Theatre). Led consultants in developing website, updating materials, developing recommendations for Chamber Music Raleigh. • TEDx Speaker. Nominated for Chancellor's "Creating Community" Outstanding Student Award. Interviewed on WKNC. Show less

Co-Founder & CMO

• Jan 2012 - Aug 2013

• Developed award-winning patented music rating software, Metrix, to collect fan feedback (similar to timed comments on SoundCloud, but more in-depth) and summarize data for artists. Managed project to meet deadlines. • Established and managed CRM, website, WordPress blog and social media. Conducted qualitative and quantitative research on Android and iPhone app market and industry trends, including focus groups of artists and professionals from Vans Warped Tour. • Built… Show more • Developed award-winning patented music rating software, Metrix, to collect fan feedback (similar to timed comments on SoundCloud, but more in-depth) and summarize data for artists. Managed project to meet deadlines. • Established and managed CRM, website, WordPress blog and social media. Conducted qualitative and quantitative research on Android and iPhone app market and industry trends, including focus groups of artists and professionals from Vans Warped Tour. • Built relationships in local startup community, resulting in features (WRAL Techwire, Technician, News & Observer) and invitations to attend and/or speak (Innovate Raleigh Summit, Chamber of Commerce). • Won LuLu Entrepreneurship Games 2013 (1st in Feasibility Study Challenge, 3rd in Design & Prototype Challenge). Undergraduate Research Grant Recipient (2013). Show less • Developed award-winning patented music rating software, Metrix, to collect fan feedback (similar to timed comments on SoundCloud, but more in-depth) and summarize data for artists. Managed project to meet deadlines. • Established and managed CRM, website, WordPress blog and social media. Conducted qualitative and quantitative research on Android and iPhone app market and industry trends, including focus groups of artists and professionals from Vans Warped Tour. • Built… Show more • Developed award-winning patented music rating software, Metrix, to collect fan feedback (similar to timed comments on SoundCloud, but more in-depth) and summarize data for artists. Managed project to meet deadlines. • Established and managed CRM, website, WordPress blog and social media. Conducted qualitative and quantitative research on Android and iPhone app market and industry trends, including focus groups of artists and professionals from Vans Warped Tour. • Built relationships in local startup community, resulting in features (WRAL Techwire, Technician, News & Observer) and invitations to attend and/or speak (Innovate Raleigh Summit, Chamber of Commerce). • Won LuLu Entrepreneurship Games 2013 (1st in Feasibility Study Challenge, 3rd in Design & Prototype Challenge). Undergraduate Research Grant Recipient (2013). Show less

Sales Associate

• Jul 2011 - May 2012