Experience

Mint Asset Management
• New Zealand
• Financial Services
• 1 - 100 Employee
• Marketing Manager

  • Aug 2021 - Present

The Wine Portfolio
• New Zealand
• Beverage Manufacturing
• 1 - 100 Employee
• Digital Marketing Manager

  • Jul 2020 - Aug 2021


CH&CO

• United Kingdom
• Hospitality
• 700 & Above Employee

• Marketing Manager

  • Jul 2018 - Jul 2020

  As the Marketing Manager for CH&CO Events, I was responsible for strategising, implementing and overseeing the marketing activities of four event management brands and three venues within the company. I delivered targeted B2B and B2C campaigns across traditional and digital channels. I acted as the brand guardian and managed all communications and awareness opportunities. I produced marketing strategies and timelines based on research and data with the goal of brand awareness, client acquisition and retention. I carried out analytical and practical reviews to monitor the performance of the company processes and marketing initiatives. I was responsible for managing the marketing budgets and allocating spend. • Creating marketing strategies, allocating budget and reporting on analytics • Implementing and managing digital campaigns - Social Media, EDM, Google AdWords, SEO/SEM • Coordinating brand communications and awareness opportunities - sponsorship, events, media/PR • Creating and copywriting all brand related content including websites, campaigns and print • Website and CRM System maintenance • Tracking and evaluating campaigns performance in monthly reports Key Achievements & Projects - Launched a new Loyalty Scheme, which included developing a new brand, website, email template, brand collateral and incentive calendar - Led the branding project and launching of two new venues including, developing a brand, venue guide and collateral, and organising a launch events - Implemented an incentivised meeting email campaign which saw an ROI of 84% in H1 and 97% in H2 - Implemented a new newsletter template and content strategy which improved open rate by 98% - Implemented a new SEO strategy which: increased website enquiries by 175%, contact page visits by 21% and improved visitor conversion rate by 9% - Implemented a new content strategy which grew the Instagram following by 62% - Organised a successful summer promotional event in 1 month to host 500+ clients



Opes Partners Ltd

• United Kingdom
• Human Resources Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2016 - Apr 2018

  Opes Partners is a boutique property investment company based in Christchurch, New Zealand. They help people to start their investment journey or build up their property portfolio by offering a free service in which they match clients with the best professional team to guide through the investment process. My role included: - Overseeing and coordinating all marketing material including social media campaigns, monthly emails, a new website, and other promotional material to ensure all content portrays a cohesive brand image - Producing relationship fostering content for clients including regular newsletters, promotions, and updates - Organising national seminars, live streams and webinar events, and client events - Building a Client Relationship Manager system which follows the customer's journey through the investment process - Producing analytic reports to identify strengths and weaknesses within the business’s marketing and service processes and making recommendations Key Achievements and Projects: - The company property sales grew from 45 units to 109 units per annum - Involved in implementing a new website which launched in February, 2018 - Designed, built, and launched a new Client Relationship Manager in September, 2017 - Designed, built, and launched a mobile marketing campaign via Mobit to track the registrations for the seminars and live stream events



Venture Management

• Real Estate
• 1 - 100 Employee

• Social Media & Content manager

  • Dec 2016 - Mar 2018

  Venture Management is a boutique property management company. My role included: - Administrating the Venture Management Facebook Page - Advertising the service and properties weekly - Fostering an engaged Facebook community for Venture Management tenants - Designing landing pages, billboards, bus advertisements, newsletter templates, and other marketing collateral Key Achievements & Projects: - The Facebook page likes increased by over 200% in the time I managed the page - Property vacancy rate dropped to 2% which is below the industry average - I designed two billboards which were constructed in December 2016, and a bus advertisement which launched In February, 2018