Head Of Marketing

• 2019 - Present

• Leading on the design and implementation of Sales & Marketing Plans for iESE portfolios maximising cross marketing activities• Managing the marketing budget, including quarterly reporting• Reviewing and transforming marketing processes • Monitoring the sales pipeline and ensuring campaigns deliver the required leads • Editor in Chief of Transform Magazine• Overseeing the collateral pipeline and commissioning and managing suppliers• Engaging and managing partnership organisations• Developing the marketing strategy for the company• Leading on the continued development of the Innovation Club• Leading on the iESE Awards and Conference• Planning all external events, including exhibition package and/or sponsorship negotiation• Managing social media channels and their approach, and the creation of online communities to support iESE products and services• Planning and creating content across a wide range of channels such as video, imagery, adverts, articles, columns, online blog, case studies, product sheets and other downloadable content• Managing the website including content creation, continuous improvement, and managing the launch of a new website in 2020• Data analysis of the relevant marketing activities such as website, email marketing, social media and publications to increase marketing exposure• Maximising iESE's impact through an evidence base of marketing activities, providing performance measurements on a monthly basis• Forecasting marketing campaign growth and ROI for marketing campaigns Show less

Digital Marketing Apprentice

• Mar 2018 - May 2019

Lead on digital communications, marketing and advertising.• Campaign creation, measurement and management across a range of platforms such as email marketing, Google Adwords, LinkedIn and Facebook• Website management, maintenance and improvement• Social media management• Written and visual content creation over several channels such as the website, a fortnightly blog, Transform magazine, a monthly newsletter, and social media• Video creation for events and iESE products• Data analysis of the website, campaigns and social media using Google Analytics• SEO boosting online visibility and driving website traffic• Providing support for the team on their projects, improving iESE's customer's digital communications and marketing and offering advice where possible on their challenges• Assisting in handling customer queries via phone and email either directly or connecting you to the right member of the iESE team Show less

Customer Assistant

• Sep 2017 - Feb 2018

Marketing Intern

• Jun 2016 - Sep 2016

• Managing the execution of email marketing campaigns, including the creation of template designs, calls-to-action, and content used in their emails sends • Applying my creative skillset to create great visual content for their email campaigns • Actively maintaining the CRM calendar and execution of the production schedule to ensure a timely delivery of campaigns • Helping to define and develop their visual identity and branding through creativity • Measuring results and optimization of the lead nurturing workflows for these segments to convert leads into customers Show less

Marketing Intern

• Jan 2016 - Mar 2016

• Supporting the analysis of the pricing of the product offering in the agriculture market. • Input and follow up of all the material on the EMEA Training server. • Assisting in the analysis of this company against competitors. • Supporting the analysis of the pricing of the product offering in the agriculture market. • Input and follow up of all the material on the EMEA Training server. • Assisting in the analysis of this company against competitors.

Business Development and HR Intern

• Aug 2015 - Dec 2015

• Taking on the HR role; identifying talent gaps and future needs to proactively source and develop an effective recruiting pipeline • Managing the recruiting process to fill pipeline with high quality candidates; sourcing candidates by posting on various job platforms and university websites, sorting through CV’s and cover letters, conducting interviews and evaluating potential candidates, hiring • Managing the general upkeep of the website and CRM; validating messages and profiles, conducting quality assurance of Petsitters, communicating with clients and tackling problems and complaints via phone, email and chat system • B2B contact in liason with the HappyBox • Creating Social Media Content and Facebook advertisements Show less

Lifeguard

• Jul 2011 - Sep 2013

• NPLQ + AED Defib Training: 2013-2015 • Working efficiently in a team preventing incidents , protecting the public and saving lives • Communicating with the general public • Attending monthly first aid and lifeguard training to broaden knowledge • Assisting at reception doing tasks such as answering calls, filling out paperwork and dealing with customer complaints • NPLQ + AED Defib Training: 2013-2015 • Working efficiently in a team preventing incidents , protecting the public and saving lives • Communicating with the general public • Attending monthly first aid and lifeguard training to broaden knowledge • Assisting at reception doing tasks such as answering calls, filling out paperwork and dealing with customer complaints