Experience

Project Agora, a TDG company

• Greece
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Marketing & Communications Manager

  • Apr 2022 - Present



TDG (ThinkDigital Group)

• Greece
• Advertising Services
• 1 - 100 Employee

• Marketing & Communications Manager

  • Jan 2019 - Mar 2022

  Part of a small team which built the Marketing function from the ground up. First 2 years the main focus was 1) to support corporate & employee communications for the Holding Group, TDG, and 2) build awareness and inbound lead generation for TDG's Media Tech SaaS company, Project Agora, for Supply (online publishers) and Demand (advertisers) across key markets in CEEMEA. As this was a new function for the company a lot of time also went into infrastructure, processes set up, branding, templatization for collaterals & launch of new sites. Key duties: I currently focus mainly on Project Agora working on a full scope of initiatives for awareness and lead generation for Supply and Demand, including Product Marketing | Content Marketing | Email Marketing | PR & Trade Marketing | Event Marketing | Paid Media & Acquisition. Initiatives expand to support core markets such as Greece, Romania, Hungary, Czech Republic, UAE, Saudi Arabia, Egypt and also expansion to new markets such as CEE countries, Italy, Turkey, LATAM. • Design & Manage communications across all main contact channels (owned, paid, earned / online and offline). • Design & Manage PR: Press Releases, publicity items (articles, interviews) and CSR activities. • Design & Manage Lead Generation Initiatives to achieve agreed KPIs. • Design & Manage content creation (blog posts, newsletters, videos, white papers) and coordinate collaborating copywriters and designers. • Work closely with Product teams on new product launches and product marketing support. • Work closely with Product & Commercial teams on sales collaterals. • Work closely with High Touch and SDR sales teams to streamline operations and design strategies to deliver qualified marketing leads. • Work closely with Customer Success and Commercial teams to design and manage successful events & webinars. • Manage ad hoc across functions projects, involving numerous stakeholders and review by committee, to ensure smooth design and execution. Show less



The American College of Greece

• Greece
• Higher Education
• 500 - 600 Employee

• Adjunct Instructor - Professional Diploma in Digital & Social Media Marketing - KnowCrunch

  • Mar 2016 - Jul 2019

  Adult classes training in social media measurement and analytics, online brand PR, online brand reputation and crisis management. Adult classes training in social media measurement and analytics, online brand PR, online brand reputation and crisis management.



PaloServices

• Greece
• Internet Publishing
• 1 - 100 Employee

• Business Development Director

  • Jan 2018 - Nov 2018

  Joined their SaaS platform "PaloPro" function, coordinating a team of 10 including developers, account managers, data analysts and salespeople with the goal of improving platform functionality and expanding customer base. PaloPro is a Social Listening & Online Monitoring SaaS platform, coupled with Palo Analytics, a reporting and advanced online analytics service. Key duties: • Pitching clients and working with them on briefs, to propose and optimize execution of the best solution plan for their brand. • Working with a team of engineers on product development: planning of new features, improving the platform's UI and UX, prioritize feature development, track process and keep deadlines, translate clients' needs into new features and software adjustments. • Working with a team of analysts on: new project implementation, propose the best solution for each client, smooth execution. • Working with account managers to set up new projects/accounts, handle day to day customer service. Key clients: Cosmote, Vodafone, Wind, Eurobank, Olympia Odos, Lacta. Show less



Netsteps (gr)

• Greece
• Information Technology & Services
• 1 - 100 Employee

• Business Unit Director

  • Oct 2016 - Dec 2017

  Netsteps is an agency specialized in eCommerce and performance digital marketing. Looking to integrate a B2B function into their quickly expanding B2C portfolio, they acquired social listening and analytics SaaS platform "Monitor" from Sidebar. I joined Netsteps to support the platform's acquisition and leading a very compact team of 4 managed to successfully retain and transition the full client base without disruption. Key duties: Being part of such a compact team meant I wore many different hats managing product, sales, marketing, strategy & business development, customer service, customer relations, customer trainings and new hires. Show less



Sidebar

• Greece
• Technology, Information and Internet
• 1 - 100 Employee

• • Nov 2015 - Sep 2016

  Monitor is a SaaS social listening and analytics platform & reporting service. Proprietary technology of Sidebar, upon entering the Greek market it solidified a new category in brand analytics and became the go-to for online brand reputation management.Started as Account Manager doing customer service and reports for key accounts and rose on merit to Account Director and later Managing Director & Partner of the SaaS unit. Key duties:During my later roles I coordinated a team of ~7-10 including account managers, analysts, salespeople and developers and closely worked with some of the most desirable clients in the market (brands & agencies) leading the platform to its peak and subsequent acquisition. Being a start-up environment my involvement expanded to most functions, with focus on customer service, sales, product, operations and new hires.Key Clients:Cosmote (incl. OTE, OTE TV, Germanos, What’s Up), L’OREAL (full brand portfolio), Elbisco (Allatini, Kris Kris, Elite, Soft Kings), Wind, Asset Ogilvy, OgilvyOne (indicative: Lacta, Pavlidis, Coca-Cola, Nescafe), Pollen, Interweave, The Newtons, Mindshare, Mindworks, Mozaik, Brilliant PR, Wedia, Xplain, Redirect. Show less

• • Mar 2014 - Nov 2015

• • Apr 2012 - Mar 2014



Content | Events | Team Management

• Athens, Greece

• Earlier Roles

  • 2005 - 2014

  Publishing (Online &Offline): Content Creator | Content Planning & Management | Managerial roles ▲ Periodikos Typos SA | Copywriter to Editor in Chief | Indicative titles Young, Katerina, Super Katerina, It's me | Jan 2007 - Mar 2011 ▲ Naftemporiki: Clickatlife.gr | Copywriter & PR | Jul 2010 - Dec 2010 ▲ Bell Books | Translator | 2006 - 2014 ▲ Cosmos Press | Editor in Chief & External relations | Jan 2006 - Aug 2006 ▲ Freelance content creator 2005 - 2014 C&C INTERNATIONAL S.A. Conferences & Events Services ▲ Internship 2005-2006 Show less