Head Of Content Marketing

• Jul 2018 - Present

Responsible for continuous inbound marketing strategic planning and execution, brand development, lead generation, and communications across B2B and B2C channels. Working closely with all levels of organisational stakeholders. Key Responsibilities: • Market and competitive analysis to reflect the latest trends and industry changes • Interviewing, training, coaching, engaging, integrating, and leading the marketing team • Creating writer’s checklists, outlines, assigning topics, reviewing tasks, providing feedback, editing, and proofreading • Building and adapting an inbound marketing roadmap across paid, earned and owned channels to increase revenue and brand growth • Creating an editorial calendar that complies with the company’s goals—websites, blogs, landing pages, case studies, interviews, presentations, webinars, videos, social media, ads campaigns, link building, outreach strategies, and so on • Working closely with stakeholders to craft brand positioning, value proposition, generate creative ideas, and produce high-quality, expert, targeted content • Running advertising campaigns to boost brand awareness, consideration, and conversions • Analyzing and reporting content marketing performance and customer engagement • Optimizing content • Managing the company’s web design process • Event roadshow campaigns planning and executing Show less

Senior Content Specialist

• Dec 2019 - May 2021

Permanent content contributor in an agency that provides content writing services for tech companies. Responsibilities: • Content writing • Copywriting • Line editing • English translation Permanent content contributor in an agency that provides content writing services for tech companies. Responsibilities: • Content writing • Copywriting • Line editing • English translation

Content Manager

• Jun 2017 - Jun 2018

Performed full-cycle content creation for a tech company. Worked as part of the marketing team. Responsibilities • Market research and analysis • Crafting clear, concise, and accurate multi-channel content to drive more sales • Content marketing strategy development and implementation • Copy proofreading and editing • Collaboration with cross-functional teams • Event planning Performed full-cycle content creation for a tech company. Worked as part of the marketing team. Responsibilities • Market research and analysis • Crafting clear, concise, and accurate multi-channel content to drive more sales • Content marketing strategy development and implementation • Copy proofreading and editing • Collaboration with cross-functional teams • Event planning

International Affairs Manager

• Oct 2015 - Jun 2017

Journalist

• Oct 2014 - Oct 2015

Content Manager

• 2013 - 2014

Economist

• 2012 - 2013