Anna Zharova

Senior Manager of cross-media and integrated projects at Optimum Media OMD Group
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow, Russia, RU
Languages
  • Russian Native or bilingual proficiency
  • English Full professional proficiency
  • French Professional working proficiency
  • Spanish Elementary proficiency

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Credentials

  • Level of English: Proficient
    Duolingo
    Apr, 2016
    - Nov, 2024

Experience

  • Optimum Media OMD Group
    • Advertising Services
    • 100 - 200 Employee
    • Senior Manager of cross-media and integrated projects
      • Apr 2014 - Present

      Development of integrated media solutions involving different channels: ATL, BTL, digital,social and new mediaConsult and educate client groups about forthcoming technologies in related areasAccomplishments● Leader of integrated campaign development: interactiveproject based on YouTube, involving TV, Digital, Social and BTL channels. Projectleadership includes both placement and production supervising and coordinating ofthe activity of 5 client agencies to get consolidated outputs.● Development of long-term partnerships to enhance cost-efficiency of mediaplacements for clients with publishers, rightholders and media holdings● Pioneering New Media use for marketing: recommendations, testing and efficiencyanalysis. Mobile TV, second screen, Wi-Fi placements, mobile apps and services, AR/VRetc Show less

    • Senior Digital Strategist
      • Sep 2013 - Mar 2014

      Lead the development of digital and mobile strategies across all online channels in terms ofgeneral strategic media planning or separatelyConsult and educate client groups and external audience. Train and supervise junior crewmembersAccomplishments● Full strategic planning maintenance: digital multichannel planning, integrated digitalstrategy development in cooperation with creative agencies, development of fullmedia mix strategy● Guidelines for tactical planning (Display, SEM, SMM, Special Projects and Mobile)and Production● Teamwork with Research and Creative groups● Writing analytical articles for thematic issues(http://adindex.ru/publication/opinion/internet/2014/03/6/107640.phtml)● Delivering training and workshops presentations Show less

Education

  • Moscow State Institute of International Relations (University) MFA Russia (MGIMO
    Master's degree, Public Relations
    2006 - 2011
  • Sciences Po Paris
    Exchange program, European Studies
    2008 - 2009

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