Anna Zane
Director, Digital Ad Sales Marketing at GSN- Claim this Profile
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Bio
Experience
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GSN Games
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United States
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Entertainment Providers
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300 - 400 Employee
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Director, Digital Ad Sales Marketing
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Sep 2011 - Present
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Associate Director, Digital Solutions
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Jan 2010 - Sep 2011
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Manager, Marketing Solutions
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Mar 2008 - Jan 2010
Managed pre and post-sales sponsorship process for television and digital media opportunities. Developed online sale strategies for GSN.com and GSN Games Network. Ensured sold sponsorships were executed properly by working with sales, agencies, production and programming. Planned client events, senior management retreats and sales conferences.
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ESPN
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Associate Manager, Digital Media Marketing
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Sep 2007 - Mar 2008
Assisted in creating overarching ESPN.com video sales strategy. Led the X Games and ESPYS sponsorships working directly with key clients across the country and improved the internal process for various groups throughout the company. Presented new sponsorship opportunities during internal sales meetings and met with agencies throughout the country to answer digital marketing questions and brainstorm new ideas.
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Marketing Coordinator, Digital Media
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Aug 2006 - Aug 2007
Developed integrated and digital only sponsorships for College Sports, X Games, ESPYS and video. Acted as liaison between editorial, production and ad sales to determine sales opportunities for ESPN.com. Supervised Digital Media interns. Planned client events and sales meetings for Digital Media Vice President.
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Hamilton College
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United States
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Higher Education
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700 & Above Employee
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Sports Information Department Work Study Intern
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Sep 2002 - May 2006
Provided support for game-day opportunities and kept statistics for the college's 28 varsity sports. Designed and edited sports media guides, schedules and recruiting brochures. Provided support for game-day opportunities and kept statistics for the college's 28 varsity sports. Designed and edited sports media guides, schedules and recruiting brochures.
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ESPN
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Digital Media Intern
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Jun 2005 - Aug 2005
Managed online sponsorships for X Games 11 and the 2005 ESPYS working with agencies, designers, operations and planning to ensure sponsorships were built and executed properly. Developed online packages for ESPN.com across various sports and created integrated sponsorships for ESPNU. Managed online sponsorships for X Games 11 and the 2005 ESPYS working with agencies, designers, operations and planning to ensure sponsorships were built and executed properly. Developed online packages for ESPN.com across various sports and created integrated sponsorships for ESPNU.
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Education
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Hamilton College
BA, Philosophy