Experience

VTB

• Russian Federation
• Banking
• 700 & Above Employee

• Expert/Project manager

  • Sep 2011 - Present

  Development, coordination and approval of the concepts of the direct marketing ( targeted ) campaigns segmentation criteria ; forecast efficiency; scripts; - Create and update the basic internal and external promotional materials for products and services of the bank to the campaigns - Development and approval plans of marketing communications in the ongoing targeted campaigns - Monitoring the implementation of planned activities in the period - Analysis of the effectiveness of targeted campaigns - Preparation of recommendations for the development and promotion of the product line on the current customer base of the Bank Show less



Absolut Bank

• Russian Federation
• Banking
• 100 - 200 Employee

• Project manager-integrated marketing/sales campaigns

  • Apr 2010 - Sep 2011

  Planning, working out, organization and carrying out of sales campaigns , and also actions for timulation of sales of retail products of Bank. Сontrol over results of sales campaigns on Bank products. Сlient base segmentation of Bank in all retail directions of business (crediting, passive products, SME, VIP-segment). Optimization of an existing database of clients for rational use. Participation in working out of advertizing materials on products of Bank and planning of circulations of polygraphy of advertizing materials on the basis of the systematized data (the analysis of client base of Bank, statistics of sales, potential of Bank, dynamics and market condition). Show less



Zurich North America

• United States
• Insurance
• 700 & Above Employee

• Trade Channels support manager

  • Sep 2008 - Apr 2010

  Carry out project "Zurich- car dealers"Planning of full cycle of marcom tasks for various stakeholder groups with personal involvement into its executionPerform marketing projects realization, to coordinate activities of marketing and communication regional managers within the frame of marketing projects realization.Render consulting support for regional marketing and communication managers at marketing projects realization, work out training materials presentations on controllable projects.Keep budget of the controllable marketing projects, realized in regional directions.Coordinate the development and if needed production promotional and informational materials, necessary for marketing project realization.Realize preparations and account consolidation of marketing projects realization in regional directions, formulate a proposals on effectivization the marketing projects realization.Realize ongoing support of the marketing and communicational managers activities within the sales channels marketing support materialization.Perform documentary support of running projects, conduct necessary document control.Monitor availability of advertising materials by sales branches in regional directions, to make consolidated procurement request for promotional and informational materials, merchandise and visualization elements.Carry on data bank marketing projects with the aim for the background accumulation and developing a base for the future marketing activity. Show less

• PA to CFO

  • May 2007 - Sep 2008



INTEKO Ltd.

• Assistant to Marketing Department

  • Jan 2005 - May 2007