Experience

Compendium & Sport Factory Pacific

• New Zealand
• Manufacturing
• 1 - 100 Employee

• Marketing Lead

  • Apr 2023 - Present



GoodFor Wholefoods Refillery

• New Zealand
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Jun 2022 - Aug 2022

  Led the execution of the marketing plan from start to finish for six brick and mortar stores and an e-commerce store. Developed creative briefs and guided creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets. Planned and executed all communications and media actions on all channels, including online and social media. Managed all e-commerce activity including the blog, new products and the customer loyalty programme. Led new product launches, leveraging off internal support for collaboration. Managed the brand ambassador and influencer programme. Was in charge of the budget for advertising and promotional items, and reported on campaign performance. Show less



Happy Days Creative

• Auckland, New Zealand

• Creative Strategist

  • May 2020 - Jun 2022

  Led the creative direction for a variety of small businesses across New Zealand in the retail and health care sectors. Developed Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term. Managed the planning and execution of all communications and media actions on all channels, including online and social media. Conceptualised and executed multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels. Show less



Batched Premium Cocktails

• Marketing Manager / Co-Founder

  • Jun 2017 - Jun 2020

  Launched the first Pre-made Espresso Martini into the NZ market. Developed Brand strategy, brand vision and value proposition. Researched and analysed consumer behaviour, market trends and competitor activity. Developed and implemented strategies that resonate with our target market. Performed A/B testing to reach our customer through their preferred channels. Led the creative direction for all marketing material including shoots. Planned and executed marketing initiatives including campaigns, events and sponsorships. Ensured that messaging and marketing activities were aligned with our brand and company values. Show less



Cook Brothers Bar Group

• Auckland, New Zealand

• Advertising And Promotions Manager

  • Mar 2018 - Apr 2019

  Managed the Events Calendar for the Cook Brothers bars sites across New Zealand. Brainstormed and implemented event plans and concepts with up to $100k budget. Negotiated quotes and agreements with vendors, handled budgeting, invoicing and sponsorship deals with Lion Nathan. Handled all logistics including permits required for health and safety. Managed the event marketing, monitored timeframes and delivered event brief objectives. Handled post-event reports on revenue and KPI's. Executed a Southern event (Orleans and Oysters) within the first three months which had the highest gross profit on record at the time. Show less



Bad Company

• Argentina
• Musicians
• 1 - 100 Employee

• Community Manager

  • Jul 2017 - Feb 2018



Loungeworks

• Canada
• Events Services
• 1 - 100 Employee

• Venue Manager

  • Jun 2016 - May 2017

  Role overview: • Ensured the Event venue (internal and external) was set up in a timely manner with the correct furniture, equipment and catering stations, as stipulated by the client. • Executed events as per ‘Event Order’ and communicated any changes or last minute requests to all related parties. • Received and reported feedback from customers and clients and to actively make efforts to address any issues. • Responsible for ensuring that all product and equipment was stored and used in a safe and secure manner. • Complied with Responsible Service of Alcohol during beverage service and report and maintained records as required. • Investigated workplace hazards and ensured corrective actions were implemented. Key achievements: • Successfully managed clientele demands to execute high end events. Show less



KDzine Ltd

• Tauranga, New Zealand

• Creative Manager/Event Coordinator

  • Oct 2015 - Apr 2016

  Role overview: • Website design and creation. • Designed and sourced marketing materials and services, such as: promotional items, photo/video produciton and collateral printing. • Built and executed a successful social media strategy by generating, editing and publishing daily content (original copy, images, video) and continuoulsy improved this by analyzing appropriate social data/metrics. • Built relationships with bloggers and influencers to successfully promote the company products. • Identified relevant trade show opportunities, maintained an events calender and tracked important deadlines. • Coordinated and executed activities related to each event, including: budgeting, exhibit design, equipment rentals, electrical and other services, shipment packing and post event de briefing. • Built product roadmaps by balancing short term busines goals with long term vision and strategy. Key achievements: • Successfully launched a new Home Décor brand into the New Zealand market. • Voted stallholder of the month at the Little Big Markets, due to our positve presence and customer rapport. • Successfully transitioned from retaill to wholesale while maintaining brand integrity. Show less



M/Y Seaflower | M/Y Solemar | M/Y Troyanda

• France

• Stewardess

  • Apr 2013 - Feb 2015

  Thrived in a fast paced environment under pressure to meet deadlines week after week. Designed, organised and set up dinner/cocktail parties, all within strict time frames. Successfully coordinated the set up and break down of beach activities and events. Maintained a 5-star super yacht standard, showing strong attention to detail and discretion. Assisted in managing boat inventories, restocking and purchasing for the crew and charter guests. Remained positive under the pressure of long hours and quick turn overs between charters. Interacted with high-end clientele in a professional and courteous manner and went above and beyond to ensure customer satisfaction. Show less



New Zealand Sponsorship Agency

• Auckland, New Zealand

• Brand Ambassador

  • Feb 2010 - Dec 2013

  Assisted in the coordination and execution of nationwide activations. Provided international brands with credible promotion and visibility, including Telecom New Zealand and the Coca Cola company. Supervised staff including the assignment of work and development of performance plans. Documented and prepared comprehensive post event analysis identifying key deliverables of the activation. Assisted in the coordination and execution of nationwide activations. Provided international brands with credible promotion and visibility, including Telecom New Zealand and the Coca Cola company. Supervised staff including the assignment of work and development of performance plans. Documented and prepared comprehensive post event analysis identifying key deliverables of the activation.



Beneath What Lies

• Auckland, New Zealand

• Production Manager/Designer

  • Apr 2012 - Mar 2013

  Identified marketplace trends and developed a creative vision and direction in tune with the target customer. Developed a collection from concept to completion, all product types and catergories (full head to toe look). Travelled internationally to China to select fabrics/trims/colours and to oversee the manufacturing process. Approved graphics and product packaging for the collection. Set up a website, social media pages and built relationships with customers through generating and publishing original daily content including photos, videos, competitions and a blog. Set up a website, social media pages and built relationships with customers through generating and publishing original daily content including photos, videos, competitions and a blog. Show less



Trendmill Communications

• Auckland, New Zealand

• Assistant Account Manager/Event Coordinator

  • Oct 2010 - Apr 2011

  Assisted with sponsorship negotiations for event activations. Managed project-related timelines and financial processes including the accurate management of estimates and invoices. Managed online and manual event registration, coordinating with accounting department. Prepared event outlines and related documentation and ensured strong promotion of events. Liaised with Auckland city council to fulfill all legal requirements, including event specific rules and regulations, waiver forms and crisis management plans. Coordinated and managed the communication of event programming to key client groups and consumers. Organized press and media relations for Angela Daniel Jewellery, Callaway golf and Thomas Sabo Jewellery. Helped coordinate and manage day-to-day relationships with key event partners. Documented and prepared comprehensive post event analysis identifying key deliverables of the program. Show less



BW Summer festival

• Gisborne, New Zealand

• Event Managers Assistant

  • Dec 2009 - Jan 2010

  BW Summer Festival, (commonly known as BW or BayWatch), was an annual music festival that was held in Gisborne, New Zealand. The festival began in 2004 as BW Campgrounds to help host the thousands of visitors visiting the district for the Rhythm and Vines New Year's Eve festival. BW operates a range of camping grounds hosting over 16,000 people each year. In 2007, BW Summer Festival added the Jim Beam Sound Shell amphitheater to host its own artists in the lead-up to Rhythm and Vines. BW holds the Guinness World Record for the largest skinny dip event. Show less