Anna Vásárhelyi

Senior Experience Researcher at Dentsu Creative Hungary
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Contact Information
us****@****om
(386) 825-5501
Location
Vienna, Vienna, Austria, AT
Languages
  • English Full professional proficiency

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Barbara Magyar

I had the privilege of working with Anna during a UX Bootcamp course as she was the training manager. I highly recommend her to anyone seeking a positive and empowering learning experience. Her dedication to our success was evident through her personalized feedback and guidance. She consistently ensured we had the necessary resources and support during the course. She created a collaborative and inclusive environment for the students. I am truly grateful for the impact Anna had on my professional growth. Her expertise and support have inspired me to pursue a career in UX with confidence and determination.

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Credentials

  • Sketching for UX Designers - Boost UX work with pen & paper!
    Udemy: Online Courses
    May, 2022
    - Sep, 2024
  • Usability Testing (Illustrated)
    Udemy
    Jun, 2021
    - Sep, 2024
  • UX Management: Strategy and Tactics
    Interaction Design Foundation
    Nov, 2020
    - Sep, 2024
  • Get Your Product Used: Adoption and Appropriation
    The Interaction Design Foundation
    Sep, 2020
    - Sep, 2024

Experience

  • Dentsu Creative Hungary
    • Hungary
    • Advertising Services
    • 1 - 100 Employee
    • Senior Experience Researcher
      • Sep 2022 - Present

      As a Design Strategist and UX Designer, I have had the privilege of collaborating with high-profile, international clients on a wide range of projects, while actively participating in project planning and proposals. I have also served as a mentor to a medior UX designer, providing guidance and support to drive successful project outcomes. Additionally, I facilitated retrospective meetings to foster effective teamwork, allowing the team to reflect on our progress and identify areas for improvement. My dedication to delivering high-quality design solutions is matched by my passion for cultivating a collaborative and supportive team environment. Show less

  • xLaboratories
    • Hungary
    • E-Learning Providers
    • 1 - 100 Employee
    • Course Lead - Bootcamp course
      • Mar 2023 - Present

      As a Course Lead for an intensive 6-week UX Bootcamp, my role involves continuously improving the learning materials based on students' feedback and observations. I provide guidance and answer professional questions to support students' career development in UX. I review closing presentations to ensure students have a solid foundation in UX and are ready to continue developing their skills in this field.

    • Roundtable discussion facilitator - UI course
      • Oct 2022 - Mar 2023

      As a roundtable discussion facilitator for xLabs UI course, my role was to lead discussions on how to launch a career in UI/UX. This involved moderating conversations via Google Meet, developing discussion scripts, and recruiting participants. My goal was to help alumni gain valuable insights and guidance to kickstart their UI/UX careers.

    • Workshop facilitator - bootcamp course
      • Nov 2021 - Sep 2022

      Conducting exploratory and evaluative research workshops for a group of 25 individuals as a UX bootcamp course workshop facilitator.

    • UX mentor - xPlants webapp - project course
      • Oct 2021 - Dec 2021

      As a UX mentor, I supported four students on a 12-week-long project-based online course, where students gained practical knowledge in user experience. My responsibilities included providing professional guidance and answering questions, reviewing their work and providing feedback, managing projects, and leading group and one-on-one meetings. Overall, my goal was to help students gain a deeper understanding of UX design through practical application and mentorship.

    • UX mentor - clothes swap app - project course
      • Jun 2021 - Sep 2021

      As a UX mentor on a 12-week-long project-based UX course, I guided four students in gaining practical knowledge of user experience. My responsibilities included answering their questions, providing weekly feedback on their work, managing projects, creating roadmaps, and leading group and one-on-one meetings. I utilized tools such as Slack, Miro, Google Drive, and Figma to facilitate the course. Product concept: The fast-fashion industry's overproduction and environmental impact can be addressed with a clothes swap app. The app enables users to upload, sell, and purchase pre-loved items, leading to a reduced environmental footprint and financial savings. Show less

    • Workshop Co-facilitator - project course
      • Oct 2020 - May 2021

      As a co-facilitator on a 10-week-long project-based UX live online course, I played a vital role in guiding students toward gaining practical knowledge in user experience. Working with a Senior Experience Designer, I co-facilitated research synthesis and ideation workshops with 16 and 25 participants, respectively, where I provided support in preparing Miro boards and detailed reviews. Additionally, I guided students' work, answered questions, and helped them out during the workshops. We used various tools such as Miro, Google Sheets, Google Slides, and Slack for communication. Show less

    • Workshop Co-facilitator - bootcamp course
      • May 2020 - May 2021

      I co-facilitated a six-week-long UX Bootcamp online course, where I guided 25 students on different UX-related topics, from the basics to the practice. My responsibilities included preparing Miro boards, documents, and sheets, establishing cross-functional student groups, and supporting them with detailed reviews, answering questions, and helping them out when stuck. Throughout the workshop, I utilized various tools, including Miro, Google Hangouts, Docs, Sheets, Drive, and Slack, for remote collaboration and communication. Show less

  • Ergomania - Fintech Product Design
    • Hungary
    • Design Services
    • 1 - 100 Employee
    • Experience Designer
      • Dec 2020 - Dec 2021

      I conducted usability testing for fintech and FMCG apps using low and high-fidelity prototypes in Figma, Protopie, and Miro. I facilitated over 40 usability tests, set up the testing process, and actively contributed to weekly rapid paper prototyping sessions to improve prototyping skills. I collaborated closely with UX designers, recruiters, and the UX team lead to prepare low and mid-fidelity wireframes for a landing page, shape UX copy in Figma, and conduct card sorting to improve the information architecture of the FMCG app. I also prepared remote presentations and workshop materials for feature prioritization, design studio, and tender writing workshops. Throughout these projects, I utilized various tools such as usertesting.com, Segmanta, Miro, Figma, Google Drive, Slack, Confluence, MS Sharepoint, MS Teams, Monday.com, and Amplitude to facilitate effective communication and project management. Show less

  • Tresorit
    • Switzerland
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Experience Researcher
      • Sep 2019 - Nov 2020

      I conducted stakeholder and user interviews, usability tests, and preference tests to gather insights for product discovery and improvement. I collaborated with cross-functional teams and established a continuous recruiting process for usability tests. I worked on exploratory research for new features, improved the usability of Tresorit's native desktop applications, and reported research findings to project teams and management-level professionals. I conducted stakeholder and user interviews, usability tests, and preference tests to gather insights for product discovery and improvement. I collaborated with cross-functional teams and established a continuous recruiting process for usability tests. I worked on exploratory research for new features, improved the usability of Tresorit's native desktop applications, and reported research findings to project teams and management-level professionals.

  • MSKTRS
    • Hungary
    • Advertising Services
    • 1 - 100 Employee
    • UX Designer
      • Feb 2019 - Aug 2019

      As a UX researcher and designer, I conducted various research methods such as desk research, nethnography, and stakeholder interviews, synthesized findings, and created deliverables like personas, journey maps, wireframes, and screen flows using tools like Axure and inVision, while collaborating with senior product and service designers, and project managers. Additionally, I wrote interview and usability test scripts, recruited participants, and participated in ideation workshops. As a UX researcher and designer, I conducted various research methods such as desk research, nethnography, and stakeholder interviews, synthesized findings, and created deliverables like personas, journey maps, wireframes, and screen flows using tools like Axure and inVision, while collaborating with senior product and service designers, and project managers. Additionally, I wrote interview and usability test scripts, recruited participants, and participated in ideation workshops.

  • Freelancer
    • Software Development
    • 1 - 100 Employee
    • User Experience Designer
      • Sep 2018 - Feb 2019

      As a freelance UX researcher/designer, I worked on a project basis primarily with startups, conducting research through methods such as interviews, usability tests, and contextual inquiries to uncover actionable insights. I then used these insights to craft meaningful experiences through wireframes, informed by market/user research and requirements interpretation. As a freelance UX researcher/designer, I worked on a project basis primarily with startups, conducting research through methods such as interviews, usability tests, and contextual inquiries to uncover actionable insights. I then used these insights to craft meaningful experiences through wireframes, informed by market/user research and requirements interpretation.

  • Master Yachting Hungary
    • Hungary
    • Travel Arrangements
    • Yacht Charter Broker
      • Jun 2008 - 2015

      I was in charge of booking yachts and sailboats worldwide, organizing highly personalized trips for individuals and groups. I efficiently liaised with more than 50 partners around the world. I prepared creative and effective weekly newsletters and led the company’s social media efforts. I worked on webpage content updating. I was actively engaged in marketing, advertising, and business promotional activities, like exhibitions and races. I took part in administration, including supporting the accounts and sales departments using Excel charts and sheets. Show less

Education

  • Eötvös Loránd University
    Master's degree, Sociology
    2003 - 2008
  • Óbudai Egyetem
    Bachelor's degree, Business/Managerial Economics
    2006 - 2012

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