Experience

Snoonu

• Qatar
• Technology, Information and Internet
• 300 - 400 Employee

• CRM Manager

  • Nov 2022 - Present

• SEO Strategist

  • Aug 2022 - Dec 2022



Siemens Digital Industries Software

• United States
• Software Development
• 700 & Above Employee

• Search Engine Optimization Strategist

  • May 2021 - May 2022

  • Identified where websites underperformed and provided actionable recommendations to build content creation strategies to support customer journey and to increase consumer engagement across 5 websites• Leveraged Google Analytics Tools, GA360, Search Console, and other technical audits and tools to create and analyze reports for ongoing optimization, increasing organic search footprint and relevant traffic• Documented SEO processes, and provided virtual training to team members and internal stakeholders• Identified technical issues that impede indexing and developed strategies to overcome indexing barriers using site structure, sitemaps, robots.txt, noindex tags, redirects, canonicals, schema• Planned an upcoming site migration, created a sitemap, redirect plan, and keyword mapping documents Show less

• Senior Marketing Coordinator, Digital Platforms - Content Production and Optimization

  • Feb 2020 - May 2021

  • Collaborated across various product and industry segment teams to optimize and create web pages.• Built relationships with and educate the company’s internal stakeholders and digital platforms teams on organic search tools (Keywords Everywhere, Conductor Searchlight) and SEO best practices.• Quickly obtained the understanding of the new CMS – Contentful to create pages for the new EDA site, train team members, and coordinated communication between other digital platform teams and internal stakeholders. Show less

• Advanced Marketing Coordinator, Digital Platforms - Campaign Execution

  • Jan 2019 - Feb 2020

  • Execute marketing automation/email marketing components of approved campaigns, which include segmentation, email creation, and scheduling.• Create and edit web pages in an Enterprise Content Management Systems (CMS).• Collaborate with and support the campaign execution team, focus on meeting team priorities.• Use online project management tools working in an Agile environment.• Analyze campaign performance and results using enterprise analytics tools.• Proof and approve technical copy in terms of grammatical standards and including aspects of tone, adhering to wider Siemens Digital Industries Software message and context. Show less



VIPparcel

• United States
• Freight and Package Transportation
• 1 - 100 Employee

• Marketing Manager

  • Aug 2016 - 2018

  • Successfully developed and launched blogging, retargeting, SEO, SEM, and email marketing campaign that overall increased platform visibility by 50% adding over 10,000 new daily users. • Led rebranding, collateral and website redevelopment initiative including new logo introduction, website redesign, content curation, platform utilization. • Implemented innovative prospecting and lead generation methods to increase company B2B relations. • Successfully developed and launched blogging, retargeting, SEO, SEM, and email marketing campaign that overall increased platform visibility by 50% adding over 10,000 new daily users. • Led rebranding, collateral and website redevelopment initiative including new logo introduction, website redesign, content curation, platform utilization. • Implemented innovative prospecting and lead generation methods to increase company B2B relations.



Sunoco LP

• United States
• Oil and Gas
• 700 & Above Employee

• Card Marketing Intern

  • Apr 2015 - Apr 2016

  Conduct research on competitor’s card programs, their web card program representation, and business-to-business distributors meetings • Communicate across various teams to support the data collection and preparation including credit rollback, invoices, and new programs implementations • Collaborate with State Lottery Representatives across the East Coast to develop a Masterfile for lottery equipment dimensions to ensure in-store space optimization • Support Sunoco’s fleet sales team by synthesizing demographic data via Excel and MapPoint on order to create an interactive map that highlights the attractiveness and sales opportunities of a region. • Improved and executed a new time efficient strategy to monitor over 5500 sites’ rollback at the pump Sunoco Rewards card program Show less



Philadelphia College of Osteopathic Medicine

• United States
• Higher Education
• 700 & Above Employee

• Communications Intern

  • Apr 2014 - Sep 2014

  • Composed and posted engaging content to Alumni focused Facebook page; daily maintained Alumni website • Coordinated with the team on organizing Alumni events • Assisted in the generation of $ 118,000 in fundraising efforts towards annual Golf Classic • Designed quarterly published newsletter and various flyers • Composed and posted engaging content to Alumni focused Facebook page; daily maintained Alumni website • Coordinated with the team on organizing Alumni events • Assisted in the generation of $ 118,000 in fundraising efforts towards annual Golf Classic • Designed quarterly published newsletter and various flyers



Delaware County Community College

• United States
• Higher Education
• 500 - 600 Employee

• Assistant Sport Center Manager

  • Feb 2012 - May 2013

  • Promoted exceptional qualities of the Sport Center to prospective student members • Demonstrated equipment and assisted with student questions and concerns • Entered, verified, updated and corrected data into designated database • Promoted exceptional qualities of the Sport Center to prospective student members • Demonstrated equipment and assisted with student questions and concerns • Entered, verified, updated and corrected data into designated database