Anna Terekhina
Senior Ad Monetization Manager at Bytro- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Bytro
-
Germany
-
Computer Games
-
1 - 100 Employee
-
Senior Ad Monetization Manager
-
Feb 2022 - Present
-
-
-
ZiMAD
-
United States
-
Computer Games
-
100 - 200 Employee
-
Senior ad ops manager
-
Jun 2015 - Present
- managing and monitoring the current traffic - responsible of all external affairs with networks - business development of the current network’s base - setting up network and ad servers’ dashboards - working with DSP’s and SSP’s - working closely with in-house mediation tool - allocating networks in the waterfall - monitoring and preparing business reports - testing all types of implemented ads: display and video - debugging Ad SDK issues with Charles and ADB - handling all the incoming business requirements from Ad networks and internal business units and transferring into the development team - managing the SDK development team and processing with Agile methodology - participating in the Ad SDK acceptance testing - ads view algorithms testing - tracking the versions of SDKs in ad module - negotiating with the Product team and presenting new ad formats for the game - doing A/B test with the Product team - close working with IT, Product, Marketing, Analytics and Support departments - monitoring analytics via analytics services like Soomla, Appsflyer - attending conferences and network’s events - leading troubleshooting process with GP - working with 20+networks including Admob, FA, IS, MAX, Mopub Goals and Achievements: - managing the major application Magic Jigsaw Puzzle with 50 m dowloads worldwide - successfully implemented 5 ad formats for the game: banner, interstitial, RW, offerwall and native. - Implementing offerwalls in Google version of our main game MJP and increased revenue for 10-15K monthly; - Implementing native ads in Google version of our main game MJP and increasing revenue; - Increasing and stabilising revenue from MJP AMZ, while most of the networks stopped working with traffic from Kindle devices; - Prebid adjustment and A/B testing of implementation; - Managing Open RTB protocol integration from scratch and thereafter Open RTB configuration management; - Reporting API configuration (setting up IDs from networks for accurate reporting API); Show less
-
-
-
SimbirSoft Company
-
United States
-
IT Services and IT Consulting
-
300 - 400 Employee
-
Business Office Manager
-
Apr 2013 - May 2015
- administrative support; - working with documentation; - arranging employee trips (booking tickets, accommodation); - execution control of services: mail delivery, clean service, remedial work etc. - assignment of tasks for colleagues, control over realization; - supervision and management of the learning process of employees within company (conferences, seminars, learning English); - arrangement of company parties and other events; - translation of technical and law documentation; Goals and Achievements: - Creating the system of delivering goods, stationery, etc. - Corporate library of the company. Show less
-
-
-
BiMax company (manufacturing of vinyl windows)
-
Ul’yanovsk, Russia
-
Sales Manager
-
2012 - 2013
- working with the clients (making design of windows in the special software “Super okna”); - arranging of manufactures' delivery; - monitoring of statistics for sales predicting and preparing analytical reports; - working with the claims; - preparing reports weekly and monthly; - making out invoices and tracking of accounts receivable; - working with the clients (making design of windows in the special software “Super okna”); - arranging of manufactures' delivery; - monitoring of statistics for sales predicting and preparing analytical reports; - working with the claims; - preparing reports weekly and monthly; - making out invoices and tracking of accounts receivable;
-
-
-
Light school
-
Ul’yanovsk, Russia
-
Customer Relationship Management Specialist
-
2009 - 2012
- customer acquisition; - managing the client relationship; - managing the corporate client relationship; - monitoring of statistics for sales predicting and preparing analytical reports; - making commercial offers; - presentation new services; - monitoring and preparing reports; - making out invoices and tracking of accounts receivable; Goals and Achievements: - Arranging English learning courses to Malta for the group of students (promoting, booking tickets, accommodation, cooperating with the representatives of English Language Academy (http://www.elamalta.com/) from Malta). Show less
-
-
Education
-
Ulyanovsk State Pedagogical University
Specialist, Mathematics and English language