Anna Terekhina

Senior Ad Monetization Manager at Bytro
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Contact Information
us****@****om
(386) 825-5501
Location
Utrecht, Utrecht, Netherlands, NL

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Experience

    • Germany
    • Computer Games
    • 1 - 100 Employee
    • Senior Ad Monetization Manager
      • Feb 2022 - Present

    • United States
    • Computer Games
    • 100 - 200 Employee
    • Senior ad ops manager
      • Jun 2015 - Present

      - managing and monitoring the current traffic - responsible of all external affairs with networks - business development of the current network’s base - setting up network and ad servers’ dashboards - working with DSP’s and SSP’s - working closely with in-house mediation tool - allocating networks in the waterfall - monitoring and preparing business reports - testing all types of implemented ads: display and video - debugging Ad SDK issues with Charles and ADB - handling all the incoming business requirements from Ad networks and internal business units and transferring into the development team - managing the SDK development team and processing with Agile methodology - participating in the Ad SDK acceptance testing - ads view algorithms testing - tracking the versions of SDKs in ad module - negotiating with the Product team and presenting new ad formats for the game - doing A/B test with the Product team - close working with IT, Product, Marketing, Analytics and Support departments - monitoring analytics via analytics services like Soomla, Appsflyer - attending conferences and network’s events - leading troubleshooting process with GP - working with 20+networks including Admob, FA, IS, MAX, Mopub Goals and Achievements: - managing the major application Magic Jigsaw Puzzle with 50 m dowloads worldwide - successfully implemented 5 ad formats for the game: banner, interstitial, RW, offerwall and native. - Implementing offerwalls in Google version of our main game MJP and increased revenue for 10-15K monthly; - Implementing native ads in Google version of our main game MJP and increasing revenue; - Increasing and stabilising revenue from MJP AMZ, while most of the networks stopped working with traffic from Kindle devices; - Prebid adjustment and A/B testing of implementation; - Managing Open RTB protocol integration from scratch and thereafter Open RTB configuration management; - Reporting API configuration (setting up IDs from networks for accurate reporting API); Show less

    • United States
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Business Office Manager
      • Apr 2013 - May 2015

      - administrative support; - working with documentation; - arranging employee trips (booking tickets, accommodation); - execution control of services: mail delivery, clean service, remedial work etc. - assignment of tasks for colleagues, control over realization; - supervision and management of the learning process of employees within company (conferences, seminars, learning English); - arrangement of company parties and other events; - translation of technical and law documentation; Goals and Achievements: - Creating the system of delivering goods, stationery, etc. - Corporate library of the company. Show less

    • Sales Manager
      • 2012 - 2013

      - working with the clients (making design of windows in the special software “Super okna”); - arranging of manufactures' delivery; - monitoring of statistics for sales predicting and preparing analytical reports; - working with the claims; - preparing reports weekly and monthly; - making out invoices and tracking of accounts receivable; - working with the clients (making design of windows in the special software “Super okna”); - arranging of manufactures' delivery; - monitoring of statistics for sales predicting and preparing analytical reports; - working with the claims; - preparing reports weekly and monthly; - making out invoices and tracking of accounts receivable;

  • Light school
    • Ul’yanovsk, Russia
    • Customer Relationship Management Specialist
      • 2009 - 2012

      - customer acquisition; - managing the client relationship; - managing the corporate client relationship; - monitoring of statistics for sales predicting and preparing analytical reports; - making commercial offers; - presentation new services; - monitoring and preparing reports; - making out invoices and tracking of accounts receivable; Goals and Achievements: - Arranging English learning courses to Malta for the group of students (promoting, booking tickets, accommodation, cooperating with the representatives of English Language Academy (http://www.elamalta.com/) from Malta). Show less

Education

  • Ulyanovsk State Pedagogical University
    Specialist, Mathematics and English language
    2004 - 2009

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