Experience

ACS Consulting Ltd

• New Zealand
• Business Consulting and Services
• 1 - 100 Employee

• Director

  • Nov 2022 - Present

  Maximising potential for FMCG brands. Commercial, Sales and Marketing expertise for FMCG businesses of any size and stage. Giving businesses the skills and knowledge to maximize growth opportunities. Making small businesses strong and big organisations nimble. Maximising potential for FMCG brands. Commercial, Sales and Marketing expertise for FMCG businesses of any size and stage. Giving businesses the skills and knowledge to maximize growth opportunities. Making small businesses strong and big organisations nimble.



Red Shoots

• New Zealand
• Food & Beverages
• 1 - 100 Employee

• General Manager

  • Nov 2020 - Nov 2022

  Leadership and day to day management of the business, enabling founders to focus on expansion, innovation and funding. Key Workstreams: - Commercial Planning & Financial Management - Capital Raising Support - Export Market Validation & Set Up - Team Development Leadership and day to day management of the business, enabling founders to focus on expansion, innovation and funding. Key Workstreams: - Commercial Planning & Financial Management - Capital Raising Support - Export Market Validation & Set Up - Team Development



Naturalac Nutrition Limited

• Wellness and Fitness Services
• 1 - 100 Employee

• General Manager

  • Jul 2018 - Jul 2020

  Naturalac Nutrition - NZ Division of Envictus International - SGX listed company (EIH)FMCG nutrition business with customers across Asia Pacific. Key Brands: Horleys & Covet. Returned the Business to Profit via:-Restructuring Australian Sales & Distribution-Restructuring NZ Team-New Brand Positioning & Range Strategy-Various Overhead ReductionsSold Business / Exited NZ Market- Facilitated Successful Sale of Brand & Assets- Liquidation of Naturalac Nutrition Ltd Show less

• Marketing & Business Development Manager

  • Nov 2015 - Jul 2018

  Opened up new category with successful innovation (Covet - Nut Milks)Led Covet key customer ranging pitch across Grocery & Oil channelsSet brand strategy & worked with Marketing team to deliverRationalised existing range and strengthened w NPD



Stuart Alexander

• United States

• Senior Brand Manager

  • Mar 2014 - Oct 2015

  Responsible for brand and commercial management of five licensed brands in Australia; Snapple, Kellogg's, Pringles, Melita & Lemon Fresh. Execution covering full marketing mix; ATL communications, NPD, Experiential, PR and trade marketing across various channels. A role with a strong commercial focus, including extensive work leading channel strategy, price modelling and new business development planning. Successfully launched Snapple Iced tea into Australia, across grocery, impulse, petrol & convenience and food service. Snapple was the only new iced tea brand to be accepted by both Coles and Woolworths this Summer. Managing one direct report. Show less

• Marketing Contractor

  • Dec 2013 - Feb 2014

  Successful Pitch for Snapple – worked alongside Business Development Director on successful pitch for Snapple Australia business from DPSG. Specifically responsible for development of marketing strategy. Snapple AU Range Development – development of AU specific Snapple range for launch, including full project management responsibility of cross functional (international) team. New Brand Concept Development – development of proposition and brand architecture for new business opportunity, including consumer research of final concepts. Brand Management – day to day brand management across a number of Stuart Alexander's licensed brands. Show less



Pacific Direct

• United Kingdom
• Capital Markets

• Senior Brand Manager

  • Aug 2012 - Aug 2013

  Pacific Direct - Leading global provider of branded toiletries to the luxury hotel, airline and cruise industries in over 120 countries. Brand Partners include; The Body Shop, Orla Kiely, The White Company, Acqua Di Parma, Elemis, Asprey, Neal’s Yard, Amouage. Customers include; The Ritz-Carlton, InterContinental, British Airways, Sofitel, Sandy Lane.Key Responsibilities:- Client Management - Brand & Portfolio Management (strong NPD focus)- Line Management (summer interns) Show less

• Brand Manager

  • Apr 2011 - Aug 2012

  As above, albeit managing a lower value portfolio of brands/clients.



Heineken

• Netherlands

• Assistant Brand Manager - Tiger Beer UK

  • Jul 2010 - Mar 2011

  Calling on experience gained with Tiger Beer in NZ, worked on the successful implementation of Tiger Beer Campaign in the UK (ATL/BTL). Calling on experience gained with Tiger Beer in NZ, worked on the successful implementation of Tiger Beer Campaign in the UK (ATL/BTL).



DB Breweries

• Food and Beverage Services
• 200 - 300 Employee

• Brand Manager

  • Aug 2007 - May 2010

  Responsible for successfully delivering growth across a portfolio of brands via Brand Re Positioning, Marketing Communications, NPD, Sponsorship, Events and Trade Marketing Initiatives. As a result of two promotions (2008 & 2009), held sole responsibility for Tiger Beer, Total RTDs (6 brands) and NPD/Trade Marketing on Monteith's. Responsible for successfully delivering growth across a portfolio of brands via Brand Re Positioning, Marketing Communications, NPD, Sponsorship, Events and Trade Marketing Initiatives. As a result of two promotions (2008 & 2009), held sole responsibility for Tiger Beer, Total RTDs (6 brands) and NPD/Trade Marketing on Monteith's.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Assistant Brand Manager

  • Aug 2006 - Jul 2007

• Marketing Graduate

  • Feb 2006 - Jul 2006

  Responsible for development and delivery of two key internal projects; A nutrition audit of all NZ products and an NPD tracker to improve transparency between Sales and Marketing.

• Summer Internship

  • Nov 2004 - Jan 2005

  As recipient of the 2004 Nestle Marketing Scholarship (Otago University) this three month internship was offered within the Sales & Marketing teams. This time was spent assisting a number of the Sales Representatives, shadowing them on their call cycles and attending key customer meetings. As recipient of the 2004 Nestle Marketing Scholarship (Otago University) this three month internship was offered within the Sales & Marketing teams. This time was spent assisting a number of the Sales Representatives, shadowing them on their call cycles and attending key customer meetings.