Specialist, Campaign Management

• Jun 2023 - Present

Associate, Campaign Management

• Dec 2021 - Jun 2023

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat. Show less

Client Success Associate

• Oct 2020 - Oct 2021

Strategized and developed the paid social media department to run paid ads; approximately $200k in ads run over 40+ campaigns in 6 month period Maintained roughly 25 SOWs simultaneously starting from $50k+ Established an open line of communication with influencers; Sending and receiving 21k emails in under a 9 month period Oversaw the rating and reviews of campaign content and copy on behalf of Fortune 100 brands

Operations Assistant

• Sep 2020 - Oct 2020

• Oversee the rating and reviews of campaign content and copy on behalf of Fortune 100 brands• Work with Client Success Associate to manage influencer communications • Build and verify campaign offers based on the statement of work (SOW) • Manage the influencer participation across social media platforms

Graduate Teaching Assistant

• Jun 2019 - Dec 2019

• Created lesson plans based on the content requirements of Manderson Graduate School for over 200 students • Collaborated with undergraduate marketing professors for an integrated lesson for 150 undergraduate students • Modified instruction methods in order to accommodate Bama by Distance students • Provided feedback on over 1000 assignments in a one-month time period • Advised graduate students in the Digital and Social Media masters specialization • Created lesson plans based on the content requirements of Manderson Graduate School for over 200 students • Collaborated with undergraduate marketing professors for an integrated lesson for 150 undergraduate students • Modified instruction methods in order to accommodate Bama by Distance students • Provided feedback on over 1000 assignments in a one-month time period • Advised graduate students in the Digital and Social Media masters specialization

Hospitality- Legends

• Apr 2018 - Sep 2019

• Collaborated with over 30 tour managers to provide a mutually successful event • Managed 30 bar and concession locations throughout the venue of 10,200 attendees resulting in an average of $150,000 in food and beverage sales per show • Analyzed and managed the direct and indirect procurement of the amphitheater • Completed administrative tasks such as accounts payable, scheduling, and payroll for over 200 employees • Created and implemented closing guides resulting in lowering breakdown time to less than two hours Show less

Community Relations and Outreach Intern

• Aug 2018 - Dec 2018

• Effectively organized and completed the annual LUV Classic & Party which raised $1 million for national charities • Successfully planned and executed a Thanksgiving sweepstake alongside Dr Pepper and The Ronald McDonald House, reaching roughly 1.2 million social media followers • Worked with MLB Texas Rangers to plan and complete a Faces of Freedom event celebrating 50 military veterans • Collected and compiled quantitative and qualitative analytics regarding Southwest Airlines’ community involvement and impact Show less

Web Design and Marketing Consultant

• Aug 2016 - Oct 2017

• Created, designed and launched new company website • Instructed company Sales Engineers and Sr Management on effective use web program • Collected and compiled information regarding company industry workspace • Collaborate with Senior Executives to ensure post-deployment satisfaction and application • Created, designed and launched new company website • Instructed company Sales Engineers and Sr Management on effective use web program • Collected and compiled information regarding company industry workspace • Collaborate with Senior Executives to ensure post-deployment satisfaction and application

Junior Director and Summer Camp Counselor

• May 2016 - Aug 2017

• Managed the daily opening and closing camp operations • Supervised and planned daily events for campers with focus on group participation • Encouraged individual camper involvement with camp activities • Scheduled corresponding activities for the camp’s theme • Managed the daily opening and closing camp operations • Supervised and planned daily events for campers with focus on group participation • Encouraged individual camper involvement with camp activities • Scheduled corresponding activities for the camp’s theme