Experience

Renaissance College Hong Kong

• Hong Kong
• Education Administration Programs
• 100 - 200 Employee

• Teacher of IBDP Business & Economics, MYP Individuals & Societies

  • May 2020 - Present

  The English Schools Foundation (ESF) is Hong Kong's largest English-medium international school organisation. As a part of the organisation, Renaissance College Hong Kong (RCHK), builds a community of learners where students and teachers alike are encouraged to challenge themselves, enact high ethical standards and embrace a global culture. The English Schools Foundation (ESF) is Hong Kong's largest English-medium international school organisation. As a part of the organisation, Renaissance College Hong Kong (RCHK), builds a community of learners where students and teachers alike are encouraged to challenge themselves, enact high ethical standards and embrace a global culture.



ESF King George V School

• Education Management
• 1 - 100 Employee

• Teacher of IBDP Economics, BTEC Business

  • Oct 2019 - Mar 2020

  KGV is part of the English Schools Foundation (ESF) - the largest English-medium international school organisation in Hong Kong. As a trainee teacher, I focus on IB Economics and BTEC Business for upper school students. Core duties include: - Preparation of teaching materials that are engaging, authentic, and applied - Creation & feedback of formative assessments to better gauge students' learning progress - Interdepartmental collaborations - Business initiative competition - Pastoral duties Show less



AlipayHK

• Hong Kong
• IT Services and IT Consulting
• 1 - 100 Employee

• Assistant Marketing Manager

  • Feb 2018 - Oct 2019

  As one of Hong Kong's most recognised e-wallets, AlipayHK is supported by over 50k retail outlets and a user base of over 1M (as of 2019), its one-stop mobile payment capabilities strive to drive smarter living. My role is to promote a behaviour change from traditional wallets to digital wallets on the social and digital sphere. As their assistant marketing manager, I : - conducted digital communication plans, content development, and evaluate performance data to reach marketing objectives - ensured timely delivery of content via coordination with third-party providers, assist in digital media buying decisions, and drive content for social & the web. - managed digital promotional campaigns, B2B corporate events, integrated marketing activations, and led generation in a digital capacity Contributions towards AlipayhK include: - growth in social following grow by over 400% with a strong engagement rate - built a strong network of partnering vendors, digital media houses and goodwill with suppliers - enhanced website content for improved message outreach - helped develop the bilingual version of the official app to cater diversied audience needs Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Social Media Strategist

  • Aug 2017 - Mar 2018

  Social@Ogilvy designs and implements integrated social solutions to change consumer perceptions and behaviour.My role is to run social campaigns and event strategies, on a global & local scale. This entails research & insight identification, as well as KOL coordination & management. I also work extensively on maintaining a single unified brand image & strategy across all social marketing activities, be it on brand objective or visual identity.Skillset:- Social listening & consumer insight research - Competitive landscape research - Data-driven insights- Creative content strategy & creation - Live events social strategy & project management - Influencer research & collaboration- Social CRMMarkets worked on: Global (EU focused), Hong Kong, ChinaClients' industries: Smartphone, Solutions Technology, Fast food, Airline, Skincare, Luxury Watch Show less

• Social Media Associate Strategist

  • Feb 2014 - Aug 2017

  My daily work consists of consumer insight identification, creative content conceptualisation, working with clients and creative team to make sure output is aligned to brand objective and purpose. I also perform evaluations to continually learn and grow presence in the social space.Market scope: Global (with focus on EU), Hong Kong, ChinaClient industries: Mobile, Technology, Fast food, Airline, Luxury watch