Experience

BeaverTails Canada Inc.

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Oct 2022 - Present

  • Build and lead the marketing team to execute the vision and achieve our goals • Develop and implement marketing strategies and communication plans • Manage the execution of national and local marketing campaigns • Nurture relationships with franchisees to understand their marketing needs and provide them with necessary resources tools • Leveraging data analysis and market research to identify new trends, opportunities for optimization, and improvement • Manage the advertising and promotional budget Show less



Fonterra

• New Zealand
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Brand Manager | Specialty Cheese

  • Apr 2021 - Apr 2022

  • Developed brand communication platform and integrated activity plans across diverse media and channels• Led cross-functional teams to execute new product development from concept to commercialization• Established Kāpiti Masterbrand strategic communications platform to launch brand into new category• Executed multi-channel media plans for three brands including end-to-end management of above the line campaigns and in-store trade activations• Managed advertising and promotional budget for Specialty Cheese brandsKey achievements:• Led Kāpiti Masterbrand communication platform work to launch brand into a new category• Led cross-functional team to develop and launch two new products into Grocery channel• Conducted successful Specialty Cheese category quantitative & qualitative research project Show less

• Brand Manager | Specialty Cheese

  • Dec 2018 - Apr 2021

  • Developed 3-year brand growth strategies and plans for Specialty Cheese brands, based on global and local insights• Created integrated communication plans across diverse media and channels, from above-the-line advertising to in-store activations• Project managed cross-functional teams to develop and deliver new products to market.Key achievements:• Led Kāpiti visual identity refresh and redesigned packaging across 25 products – finalist in NZ Best Design Awards• Successfully launched two new products into Grocery channel – both exceeding KPIs• Kāpiti became 12th most loved New Zealand brand (Colmar Brunton) and achieved highest shift in penetration of brands within Specialty Cheese category• Evolved Kāpiti brand book and guidelines for a competitively differentiated brand purpose and positioning in the market Show less

• Sales and Marketing Business Graduate

  • Feb 2017 - Dec 2018

  Fonterra was voted the Top Graduate Employer in New Zealand in 2018. Their Graduate Business Programme is one of the New Zealand’s leading graduate programmes and provides future leaders with wide ranging experience and exposure through its four 6-month rotations across marketing and sales functions within the business.



Fonterra

• New Zealand
• Food and Beverage Manufacturing
• 700 & Above Employee

• Export Documentation Coordinator

  • Sep 2014 - Oct 2016

  • Responsible for processing export documentation transactions for markets per world class practice and within international codes of practice, country requirements and Fonterra policies and business rules • Ensured trade documentation compliance – regulatory, commercial and customers Key achievements: • Supported Fonterra’s trade documentation strategies, working proactively towards automated processes and e-trade data • Responsible for processing export documentation transactions for markets per world class practice and within international codes of practice, country requirements and Fonterra policies and business rules • Ensured trade documentation compliance – regulatory, commercial and customers Key achievements: • Supported Fonterra’s trade documentation strategies, working proactively towards automated processes and e-trade data



Vision Consulting Group Limited

• Administrative Assistant

  • Dec 2011 - Jun 2013

  • Provided administrative and bookkeeping assistance to the Managing Director and four accountants in the office, involving presentation preparation, reporting and spreadsheeting work Key achievements: • Spent four months contracted out to one of the firm’s top clients as their Accounts Payable and Receivable person, receiving excellent feedback on ability to organise accounts and build relationships with its clients • Provided administrative and bookkeeping assistance to the Managing Director and four accountants in the office, involving presentation preparation, reporting and spreadsheeting work Key achievements: • Spent four months contracted out to one of the firm’s top clients as their Accounts Payable and Receivable person, receiving excellent feedback on ability to organise accounts and build relationships with its clients