Experience

BW Health Consulting

• Strategy Consultant

  • May 2019 - Present

  • Develop brand plans and road maps by aligning strategies and customer objectives with market shaping initiatives supported by disease state education and competitive promotional assessments. Support the development of core brand identity pieces like positioning, messaging, benefit ladder and strategic imperatives • Develop and implement multichannel campaigns to optimize marketing mixes, tactics and pull through initiatives. A client in rare disease hoping to improve patient acquisition during the pandemic experienced 8x industry benchmark using proprietary data to identify HCPs• Collaborate with market research teams to generate actionable insights along the patient journey to enhance go-to-market strategies • Evaluate organizational readiness by assessing client initiatives and market landscapes, prioritizing resources and aligning organization on critical success factors and key stakeholders• Collaborate in business development opportunities through networking partnerships, sales calls, client presentations



Parsons Medical Communications

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Consulting Project Manager

  • Jan 2019 - May 2019

  • Developed medical educational materials and presentations, managed promotional reviews for materials• Managed medical education conferences, advisory boards, and symposiums, including HCP recruitment and event logistics for Hawaiian Eye & Retina Meeting and Vision Expo East 2019 • Coordinated and managed HCP communication ensuring relationships with key opinion leaders were maintained and strengthened • Developed medical educational materials and presentations, managed promotional reviews for materials• Managed medical education conferences, advisory boards, and symposiums, including HCP recruitment and event logistics for Hawaiian Eye & Retina Meeting and Vision Expo East 2019 • Coordinated and managed HCP communication ensuring relationships with key opinion leaders were maintained and strengthened



Neos Therapeutics, Inc.

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Product Manager

  • Mar 2016 - Dec 2018

  • Managed consumer and digital agencies for campaign promotional assets across three ADHD launch brands. Executed multi-channel initiatives including sales force field aids, digital, websites, email, consumer support materials and patient testimonial videos• Implemented and managed commercial initiatives critical for launch success including EHR Field Updates, Branded Websites, Peer-to-Peer, Patient Access Support and National Sales Meetings• Effectively managed metrics and budgets for consumer initiatives ensuring prioritization of high impact programs with efficiencies and ROI• Called on small territory during launch rollouts for immediate insight to field feedback. Attended key Regional and National Conferences (AACAP, Psych Congress, CHADD, etc.) and Advisory Board meetings fostering strategic relationships with key opinion leaders• Coordinated Promotional Review Committee meetings ensuring the prioritization and review of company assets - worked directly with cross functional stakeholders including marketing, sales, agency teams, operations, and compliance in both Zinc MAPS and Vault PromoMats platforms



Bimbo Bakeries USA

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • Jul 2015 - Mar 2016

  Responsible for Marketing Services within the Marketing & Research and Development departments; providing market insights for 21 brands across multiple international teams Responsible for Marketing Services within the Marketing & Research and Development departments; providing market insights for 21 brands across multiple international teams



Concentra

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Center Operations Director Intern

  • May 2014 - Jul 2015

  Worked underneath the Southeastern Pennsylvania Center Operations Director to assist manage 8 urgent care center’s daily operations. Organized community outreach events showing patient support and business alliance. Observed and over time lead team status and monthly budget meetings Worked underneath the Southeastern Pennsylvania Center Operations Director to assist manage 8 urgent care center’s daily operations. Organized community outreach events showing patient support and business alliance. Observed and over time lead team status and monthly budget meetings



SJU University

• Work Study

  • Sep 2011 - May 2015

  Administrative services Administrative services



Pain Management Company Pharmacy

• Marketing Intern

  • Jun 2013 - Aug 2013

  • Worked closely with creative agency to design print marketing materials for patients and providers• Conducted HCP and patient testimonial interviews • Assisted with creation and design of business proposals • Worked closely with creative agency to design print marketing materials for patients and providers• Conducted HCP and patient testimonial interviews • Assisted with creation and design of business proposals