Anna Savvidou
Marketing Manager at Linakis Digital- Claim this Profile
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Bio
Experience
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Linakis.digital
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Greece
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Manager
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Sep 2017 - Present
Responsible for the Marketing Strategy of the Company with main objectives to: • Evaluate the corporate identity • Create and implement marketing campaigns • Expand to new markets • Analyze potential strategic partner relationships for company marketing Responsible for the Marketing Strategy of the Company with main objectives to: • Evaluate the corporate identity • Create and implement marketing campaigns • Expand to new markets • Analyze potential strategic partner relationships for company marketing
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STUDIO KOSTA BODA ILLUM
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Athens, Greece
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Commercial Manager
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Feb 2011 - Dec 2015
In charge of the Marketing & Sales Department responsible for: • Re-evaluation of the product lines and introduction of new ones according to emerging consumer needs • Re-launch of the brand after 5 years of advertising absence targeting a more youthful group (30-45 years old) • Re-structure of the franchise network In charge of the Marketing & Sales Department responsible for: • Re-evaluation of the product lines and introduction of new ones according to emerging consumer needs • Re-launch of the brand after 5 years of advertising absence targeting a more youthful group (30-45 years old) • Re-structure of the franchise network
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IONIA SA
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Glass, Ceramics and Concrete Manufacturing
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Marketing Manager
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Jul 2007 - Jan 2011
Contributed in the transformation of the company from manufacturer to table top retailer by:• Introducing new product categories (except porcelain)• Creating the new concept store• Building a franchise network (from 5 to 25 stores)• Launching the very successful collection «Άγγιγμα Ελλάδας», that was in the short list of Marketing Excellence Awards of 2010
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Group Product Manager
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Apr 2003 - Jun 2007
In charge of both the Domestic and HORECA Business Units for:• Developing & implementing B2C and B2B marketing plans• Enlarging the company product portfolio by establishing new business with international brands in Greece.
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Senior Product Manager
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Jul 2000 - Mar 2003
Main Responsibilities:• Market research for the new designs• Sales forecasting for production planning• Monitor stock and taking actions for reducing inventory levels • Development and execution of action plans according to company’s marketing plan.
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University of New York in Prague
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Czechia
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Higher Education
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100 - 200 Employee
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Administrative & Marketing Director
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Feb 1999 - May 2000
Main Responsibilities: • Successfully launched the 1st private University in Czech Republic. • Market analysis for the introduction of new academic departments. • In contact with the affiliated universities for the co-ordination of the academic curriculum to be taught. • In charge of the administrative staff and the student recruitment. • Developed the advertising campaign to increase UNYP’s awareness. Main Responsibilities: • Successfully launched the 1st private University in Czech Republic. • Market analysis for the introduction of new academic departments. • In contact with the affiliated universities for the co-ordination of the academic curriculum to be taught. • In charge of the administrative staff and the student recruitment. • Developed the advertising campaign to increase UNYP’s awareness.
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Minerva SA Edible Oils & Food Enterprises
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Greece
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Food and Beverage Manufacturing
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1 - 100 Employee
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Brand Manager
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Dec 1997 - Jan 1999
Responsible for the following brands: SEED OILS (Corn Oil, Sunflower Oil, Soybean Oil, Fry Pro) IMPORTED BRANDS (Riziana, Imperial Leather, Morning Fresh) MARGARINE (Golden Minerva) Main Responsibilities: • Research & analysis of the market and the competition • Sales forecast for production needs • Planning & implementing BTL activities in the S/M Responsible for the following brands: SEED OILS (Corn Oil, Sunflower Oil, Soybean Oil, Fry Pro) IMPORTED BRANDS (Riziana, Imperial Leather, Morning Fresh) MARGARINE (Golden Minerva) Main Responsibilities: • Research & analysis of the market and the competition • Sales forecast for production needs • Planning & implementing BTL activities in the S/M
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Education
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University of Stirling
Master of Science - MS, Marketing -
University of Piraeus
Bachelor's degree, Business Administration -
Vrije Universiteit Brussel
Erasmus student