Anna Savvidou

Marketing Manager at Linakis Digital
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Contact Information
us****@****om
(386) 825-5501
Location
GR

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Experience

    • Greece
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2017 - Present

      Responsible for the Marketing Strategy of the Company with main objectives to: • Evaluate the corporate identity • Create and implement marketing campaigns • Expand to new markets • Analyze potential strategic partner relationships for company marketing Responsible for the Marketing Strategy of the Company with main objectives to: • Evaluate the corporate identity • Create and implement marketing campaigns • Expand to new markets • Analyze potential strategic partner relationships for company marketing

    • Commercial Manager
      • Feb 2011 - Dec 2015

      In charge of the Marketing & Sales Department responsible for: • Re-evaluation of the product lines and introduction of new ones according to emerging consumer needs • Re-launch of the brand after 5 years of advertising absence targeting a more youthful group (30-45 years old) • Re-structure of the franchise network In charge of the Marketing & Sales Department responsible for: • Re-evaluation of the product lines and introduction of new ones according to emerging consumer needs • Re-launch of the brand after 5 years of advertising absence targeting a more youthful group (30-45 years old) • Re-structure of the franchise network

    • Glass, Ceramics and Concrete Manufacturing
    • Marketing Manager
      • Jul 2007 - Jan 2011

      Contributed in the transformation of the company from manufacturer to table top retailer by:• Introducing new product categories (except porcelain)• Creating the new concept store• Building a franchise network (from 5 to 25 stores)• Launching the very successful collection «Άγγιγμα Ελλάδας», that was in the short list of Marketing Excellence Awards of 2010

    • Group Product Manager
      • Apr 2003 - Jun 2007

      In charge of both the Domestic and HORECA Business Units for:• Developing & implementing B2C and B2B marketing plans• Enlarging the company product portfolio by establishing new business with international brands in Greece.

    • Senior Product Manager
      • Jul 2000 - Mar 2003

      Main Responsibilities:• Market research for the new designs• Sales forecasting for production planning• Monitor stock and taking actions for reducing inventory levels • Development and execution of action plans according to company’s marketing plan.

    • Czechia
    • Higher Education
    • 100 - 200 Employee
    • Administrative & Marketing Director
      • Feb 1999 - May 2000

      Main Responsibilities: • Successfully launched the 1st private University in Czech Republic. • Market analysis for the introduction of new academic departments. • In contact with the affiliated universities for the co-ordination of the academic curriculum to be taught. • In charge of the administrative staff and the student recruitment. • Developed the advertising campaign to increase UNYP’s awareness. Main Responsibilities: • Successfully launched the 1st private University in Czech Republic. • Market analysis for the introduction of new academic departments. • In contact with the affiliated universities for the co-ordination of the academic curriculum to be taught. • In charge of the administrative staff and the student recruitment. • Developed the advertising campaign to increase UNYP’s awareness.

    • Greece
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Brand Manager
      • Dec 1997 - Jan 1999

      Responsible for the following brands:  SEED OILS (Corn Oil, Sunflower Oil, Soybean Oil, Fry Pro)  IMPORTED BRANDS (Riziana, Imperial Leather, Morning Fresh)  MARGARINE (Golden Minerva) Main Responsibilities: • Research & analysis of the market and the competition • Sales forecast for production needs • Planning & implementing BTL activities in the S/M Responsible for the following brands:  SEED OILS (Corn Oil, Sunflower Oil, Soybean Oil, Fry Pro)  IMPORTED BRANDS (Riziana, Imperial Leather, Morning Fresh)  MARGARINE (Golden Minerva) Main Responsibilities: • Research & analysis of the market and the competition • Sales forecast for production needs • Planning & implementing BTL activities in the S/M

Education

  • University of Stirling
    Master of Science - MS, Marketing
    1996 - 1997
  • University of Piraeus
    Bachelor's degree, Business Administration
    1990 - 1995
  • Vrije Universiteit Brussel
    Erasmus student
    1993 - 1994

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