Anna Sagastume

Account Executive at Simply Media Videography
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Minneapolis-St. Paul Area

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Nov 2018 - Present

      For the past five years, I have maintained a high level of responsibility as both Account Executive and Marketing Manager, spearheading strategic marketing and sales initiatives to assist in building a successful video production agency from the ground up and consistently hitting growth targets. As an Account Executive, I have taken ownership of the entire client experience, overseeing everything from pre-production to post-production. This includes sales calls, strategic planning meetings, contract negotiations, project management, and post-project client support. I have orchestrated employees, contractors, and vendors to ensure consistency across deliverables on multifaceted content marketing initiatives to achieve a 100% client satisfaction rate for over 200 projects. My biggest strength is my ability to close through a consultative approach: I have maintained a 75% close rate throughout the past five years of selling to C-level executives and corporate decision-makers. Show less

    • Marketing Manager
      • Nov 2018 - Present

      In my role as marketing manager, I have executed my passion for attraction-based marketing to develop an online presence that has been incredibly profitable. Leveraging my organic social media marketing background, I increased project inquiries from social media by 80% in a mere six months. Separately, I implemented SEO strategies and paid search campaigns to attain a 40% increase in revenue YoY. Additionally, I have been provided with various opportunities to serve as a marketing consultant to Simply Media clientele over the past five years, providing marketing consultation for 20+ local and global companies in both B2B and B2C markets. Show less

    • Business Consulting and Services
    • 1 - 100 Employee
    • Executive Assistant & Digital Marketing Manager
      • Dec 2019 - Jul 2020

      In this unique role, I served as both Executive Assistant and Digital Marketing Manager for Rene Rodriguez, a best-selling author and keynote speaker specializing in the neuroscience of sales. This temporary contract position was undertaken concurrently with my responsibilities at Simply Media. During this time, I received valuable education into leading sales psychology, philosophy, and tactics. My responsibilities included marketing strategy and execution, CRM database management, and maintaining daily interaction with a high level of external executives through various channels, including phone, email, and in-person meetings, to facilitate sales and ensure a positive client experience. Show less

    • Event Manager
      • Jun 2018 - Nov 2018

      Coffee Cart MPLS is a mobile espresso bar service catering to the greater Twin Cities area with corporate clientele such as Target, Medtronic, Boston Scientific, Microsoft, and Cambria. In this role, I led a dedicated team of 12 employees, ensuring their coordination and efficiency in executing multiple daily events. This resulted in consistent service excellence and client satisfaction. Additionally, I proactively nurtured and maintained strong relationships with key clients, vendors, and event organizers. This effort contributed to a high rate of repeat business and valuable referrals. Though this was a short and transitional role, my experience as an Event Manager at Coffee Cart MPLS equipped me with valuable experience in team leadership, client relationship building, and process improvement, which have been highly relevant in my career. Show less

    • United States
    • Higher Education
    • 500 - 600 Employee
    • Digital Marketing Assistant
      • Oct 2016 - Aug 2017

      As a Digital Marketing Assistant at the University of Northwestern, I managed both the strategy and execution of organic social media marketing initiatives. This included: - Developing and implementing strategic initiatives to increase community engagement and expand social media following. - Establishing a robust framework for measuring and tracking the impact of social media initiatives. I was responsible for reporting progress and results to key stakeholders, enabling data-driven decision-making. Additionally, I was mentored in other digital marketing principles such as email campaigns, SEO, and A/B testing of paid advertising. My time at the University of Northwestern provided foundational experience in digital marketing, analytics, and collaborative project management. Show less

Education

  • University of Northwestern - St. Paul
    Business marketing
    2016 - 2017

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