Anna Roberts
Executive Producer of Digital Content at WGN-TV- Claim this Profile
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Bio
Experience
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WGN-TV
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Broadcast Media Production and Distribution
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200 - 300 Employee
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Executive Producer of Digital Content
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Jul 2020 - Present
• Supervise a team of 10-14 digital content producers. Manage deadlines and digital projects.• Write and edit headlines and stories, including breaking news. Also create photo galleries and original web content and special sections• Lead editorial meetings; Communicated changes and updates to staff across departments• Track metrics and trends using Google Analytics, Chartbeat, Crowdtangle
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Digital News and Social Media Producer
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Oct 2008 - Jul 2020
• Program, maintain and update stories, videos and other content on wgntv.com, mobile apps and social media platforms. • Build, maintain, interact with social media audience using Facebook, Twitter, YouTube, Instagram and Snapchat. • Evaluate web metrics both in real time and long-term using Google Analytics, Chartbeat. • Work with news producers, anchors, reporters and others to ensure content is accurate and up-to-date. • Write headlines and stories, including breaking news, while creating photo galleries, original web content and special sections. • Create and maintain streaming online news video content. • 3 Emmy nominations for Outstanding Interactive News. Show less
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Milwaukee Journal Sentinel
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Book and Periodical Publishing
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300 - 400 Employee
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Online News Producer
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2004 - 2008
Updated breaking news stories and photos on the newspapers main website using HTML code, PhotoShop, CMS programs. Worked with reporters, photographers and editors to ensure stories were accurate and posted promptly. Wrote feature and entertainment pieces for the entertainment section, “Cue.” Updated breaking news stories and photos on the newspapers main website using HTML code, PhotoShop, CMS programs. Worked with reporters, photographers and editors to ensure stories were accurate and posted promptly. Wrote feature and entertainment pieces for the entertainment section, “Cue.”
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Billings Gazette Communications
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United States
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Newspaper Publishing
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1 - 100 Employee
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Online News Producer
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2004 - 2006
Transferred articles onto the web using HTML code, PhotoShop, CMS programs. Met daily with editors to brainstorm additional web content. Worked with reporters and editors to ensure stories were accurate and developed additional online exclusive content such as photo galleries and pdf documents. Wrote feature stories, entertainment pieces and blog posts. Coordinated interviews with members of the community. Transferred articles onto the web using HTML code, PhotoShop, CMS programs. Met daily with editors to brainstorm additional web content. Worked with reporters and editors to ensure stories were accurate and developed additional online exclusive content such as photo galleries and pdf documents. Wrote feature stories, entertainment pieces and blog posts. Coordinated interviews with members of the community.
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Education
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University of Wisconsin-Madison
Communication Arts, Radio, Television & Film