Anna Riehm
Chief Experience Officer at Targetbase- Claim this Profile
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Bio
Experience
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Targetbase
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United States
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Advertising Services
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200 - 300 Employee
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Chief Experience Officer
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Feb 2022 - Present
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Vice President, Chief Operating Officer
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May 2021 - Present
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Vice President of Operations
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Apr 2019 - May 2021
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Texas Health Resources
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United States
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Hospitals and Health Care
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700 & Above Employee
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Vice President of Professional Services/Support Services Officer (interim/concurrent roles)
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2018 - 2018
Scope of position included serving on Executive Team with direct oversight of ancillary and support services including Pharmacy, Laboratory, Radiology, Respiratory, Pulmonary Rehabilitation, and inpatient/outpatient Physician Medicine, Strategic Planning, Food and Clinical Nutrition, Environmental Services, Fitness Center, Cardiac Rehab, Community Relations, PBX/Voice Operations, Special Renovation/Interiors Projects and campus-wide Landscaping—oversight totaling more than 450 employees.
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Support Services Officer
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2012 - 2018
Position included serving on the Executive Team with direct oversight of Business Development, Strategic Planning, Food and Clinical Nutrition, Environmental Services, Fitness Center, Sports Performance Program, Cardiac Rehabilitation, Community Health and Benefit, Community Relations, PBX/Voice Operations, Construction/Interiors Projects and Landscaping. Served as key executive leader in operations, decision-making, growing service line revenue and identifying cost savings while driving quality outcomes, efficiencies and safety hospital-wide. Worked in concert with Triad, Executive Team, hospital leadership and physician leadership to garner input and support for strategic plan and execution thereof. Show less
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Administrative Director of Business Development
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2008 - 2012
Scope of the position entailed serving on the THHEB Executive Team to oversee Strategic Planning, Patient Satisfaction/Press Ganey, Physician Relations program, Guest Services, Patient Advocacy, Auxiliary and Volunteer programs, Gift Shoppe and special construction/interior/space allocation projects.
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Director, Marketing and Public Relations
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2004 - 2008
Position developed, implemented and evaluated marketing/advertising plans, campaigns, physician relations program, media relations, internal communications, community outreach, non-profit sponsorships, and annual charity gala for Harris Methodist HEB Hospital with team of four.
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HCA Healthcare
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United States
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Hospitals and Health Care
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700 & Above Employee
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Director, Marketing and Public Relations
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1998 - 2004
Created strategic marketing plan, managed media relations, service line campaigns and community outreach for a 144-bed acute care facility. Created strategic marketing plan, managed media relations, service line campaigns and community outreach for a 144-bed acute care facility.
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Education
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Texas Tech University
Bachelor's Degree, Mass Communications/English -
The University of Texas at Dallas
Master's Degree, Healthcare Organizational Leadership