Anna Razinkina (Drozdova)
Project Manager at Московская Пивоваренная Компания- Claim this Profile
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English Professional working proficiency
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Spanish Elementary proficiency
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Russian Native or bilingual proficiency
Topline Score
Bio
Credentials
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MS POWERPOINT: TEMPLATES
Bonnie&Slide SchoolJan, 2022- Oct, 2024 -
DIGITAL PR & SMM
VOLNA/AdIndexNov, 2021- Oct, 2024 -
MS POWERPOINT: BASICS
Bonnie&Slide SchoolAug, 2021- Oct, 2024 -
ECONOMICS FOR NON-ECONOMISTS
CourseraJan, 2020- Oct, 2024
Experience
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Московская Пивоваренная Компания
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Russian Federation
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Food and Beverage Manufacturing
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1 - 100 Employee
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Project Manager
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Nov 2016 - Present
Responsibilities:◦ Managed import and licensed projects with turnovers of up to EUR 35 mil.◦ Developed 1-5 year brand operational plans (launch strategies, communication tactics, distribution channels).◦ Oversaw product assortment management for up to 40 SKUs.◦ Led research and focus groups.◦ Managed project finances, forecasting budgets, controlling expenses, and achieving targets.◦ Analyzed project metrics: sales, consumer behavior, and competitor data.◦ Coordinated events of various scales for diverse audiences.◦ Supervised and trained assistants and junior specialists.Achievements:• Expanded the Bear Beer product range with product in glass bottles, contributing an additional 10% to sales while aluminum cans were limited. • Negotiated a reduced royalty rate for a new product, strengthening the sales department's incentive and boosting project financial performance by 34%.• Attained the "Russian Quality Mark" certification for the Bear Beer brand, affirming its high quality and differentiating it on store shelves.• Optimized the portfolio strategy for 5 imported cider brands by adjusting promotion channels and activation schedules, securing a leading 19% market share among cider importers in Russia.• Achieved 126% sales growth for French ciders Loic Raison and Ecusson via a targeted motivational program aimed at key off-trade customers (retail, national chains).• Developed a comprehensive launch strategy for a new premium French brand, encompassing multi-channel activations, incentive programs, and impactful POS materials, resulting in 150% increase in import volumes and 7% market share. Show less
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Junior Brand Manager
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Feb 2014 - Nov 2016
Responsibilities:◦ Collaborated with cross-functional teams, fostering cooperation and providing robust brand support to achieve sales and profitability targets (beer brands from Czech Republic).◦ Conducted comprehensive analysis of product sales, utilizing various parameters and leveraging internal data, Customs Service reports, Nielsen data, and other relevant sources.◦ Developed and managed a marketing activity calendar, coordinating promotions through presentations, event and activations. ◦ Conducted negotiations with brand owners to facilitate seamless documentation exchange and project reporting. ◦ Ensured optimal inventory availability, including close collaboration with logistics and warehouse teams to monitor expiration dates and streamline processes.Achievements:• Successfully launched a new Czech beer brand, generating a turnover of over EUR 150k in the first year and securing listings in 13 national retail chains.• Successfully optimized marketing expenses through creative co-branding activities and incentivized product strategies, achieving goals within a budget of approximately EUR 15k.• Enhanced pricing strategy through detailed analysis of shipment and shelf prices, customer markup, and sales volume, improving competitiveness against aggressive competitors.• Implemented a standardized quarterly presentation format, streamlining report preparation and improving efficiency for the entire department. Show less
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Project Manager Assistant
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Oct 2012 - Feb 2014
Responsibilities:◦ Worked closely with a Brand Manager and Market Development Manager to contribute to the development of 6 Czech beer brands.◦ Generated reports on sales, financial performance, project KPIs for both internal and external stakeholders.◦ Managed project documentation using specialized software for electronic document management.◦ Developed presentations and commercial proposals for both current and potential clients.◦ Supervised the creation and distribution of informational and POS materials.◦ Coordinated incentive programs and trips for partners and employees.◦ Ensured compliance with mandatory text information on product labels, regularly updating as necessary.◦ Maintained up-to-date regulatory documentation, including certificates and accompanying documents.Achievements:• Improved work efficiency by optimizing the marketing request process, enhancing communication between team members.• Successfully organized and managed 4 incentive trips to the Czech Republic for 2 groups of over 100 participants in total.• Coordinated the approval process for over 100 labels, including seasonal rebranding initiatives for the entire product line.• Developed a comprehensive contract extension document, incorporating feedback from various departments in both Russian and English languages, totaling more than 100 pages. Show less
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Account Manager
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Apr 2011 - Jun 2012
Responsibilities:◦ Developed PR activity plan, ensuring effective communication strategies for clients.◦ Managed projects independently and collaboratively, demonstrating strong teamwork and project management skills.◦ Built and maintained journalist database for media outreach.◦ Prepared client reports, including publication monitoring, analytics, recommendations, and competitive analysis.◦ Wrote and distributed press materials, effectively communicating key messages to target audiences.◦ Engaged with journalists to secure media coverage for clients.◦ Organized various events, including corporate, client, press events, exhibitions, etc.◦ Cultivated relationships with potential clients, promoting agency services and generating new business opportunities.◦ Handled negative messages and crisis communications, mitigating reputational damage. Show less
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Assistant Account Manager
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Sep 2009 - Apr 2011
◦ Performed administrative tasks such as: - managing incoming and outgoing correspondence, - coordinating with contractors, - updating the agency's corporate website, - sending greetings to partners and clients, and - ensuring the smooth operation of the office.
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NielsenIQ
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United States
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Information Services
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700 & Above Employee
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Marketing Assistant
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2007 - 2008
Responsibilities: ◦ Assisted in the preparation of an address list by conducting thorough data verification and ensuring accuracy in various databases. ◦ Successfully managed high-pressure situations during peak seasons, meeting tight deadlines while maintaining a high level of attention to detail. ◦ Collaborated with team members to streamline processes, resulting in improved efficiency and productivity. Achievements: • Successfully executed two mailings on time, demonstrating exceptional time management and organizational skills with near-perfect accuracy. • Received positive feedback for efficient and error-free execution, contributing to cost savings and maintaining the company's reputation. Show less
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Education
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2004 - 2009
Российский Государственный Социальный Университет (бывший Московский Государственный Социальный Университет)
Master's degree, Public Relations
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