Experience

Avocados Australia Limited

• Australia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Communications Manager

  • Sep 2021 - Present

  Anna joined the Avocados Australia team in 2021. She had previously worked with Avocados Australia but left in 2015 to pursue a Masters degree. She has now returned to oversee the delivery of avocado industry communications, including the popular industry magazine Talking Avocados and the Guacamole newsletter, as well as grower and industry notices and sharing the latest industry news. Anna is a communication and engagement specialist, and has experience in communications working in the science and agricultural sectors. She has experience in public relations, stakeholder engagement and digital communication. During her career, Anna has been involved with media content creation, major branding initiatives, community consultation, social media campaigns, and sustained promotional activities.



Colliers International Australia

• Executive

  • Feb 2018 - Jul 2018

  I was responsible for the implementation of key marketing initiatives and outputs, internal and external corporate communications strategy, and championing of the corporate brand, maintaining its profile and consistency across Rural & Agribusiness nationally. I was responsible for the implementation of key marketing initiatives and outputs, internal and external corporate communications strategy, and championing of the corporate brand, maintaining its profile and consistency across Rural & Agribusiness nationally.



E2 Public Relations

• Senior Consultant

  • Jun 2015 - Feb 2018

  I provided professional integrated marketing and communications services to businesses that like to leverage an outsourced provider. I provided professional integrated marketing and communications services to businesses that like to leverage an outsourced provider.



Avocados Australia Limited

• Australia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Communications Manager

  • Feb 2013 - Jun 2015

  As AAL's communications manager I engaged with (and on behalf of) Australian avocado growers and all of the main stakeholder groups that make up the Australian avocado industry (packers, wholesalers, etc). Aiming to help grow and advance the Australian avocado industry, I developed, helped resource (via funding proposals), and implemented their Avocado Industry Communications program. The program comprised a cost effective, multi-channel integrated communications strategy involving EDM, online, offline (quarterly magazine and events) and mobile/digital elements (YouTube channel, SMS comms). I managed AAL's engagement with media contacts successfully resulting in regular positive media coverage. I established an initiative that gave AAL the means to measure and evaluate industry communications and ensure the program's constant cycle of improvement. I regularly produced content for online, digital and printed channels consulting leading researchers as required. Established AAL's first online digital media channel with a view to provide educational content for growers nation-wide. Being globally focused I coordinated two international educational study tours for growers (to New Zealand and Peru).



E2 Public Relations

• Principal Consultant

  • Mar 2012 - Jan 2013

  Provide professional marketing and communications advice and services to a diverse range of organisations working in the architecture, technology, environmental services, property, finance, fashion, arts, community services, entertainment and not-for-profit fields. Provide professional marketing and communications advice and services to a diverse range of organisations working in the architecture, technology, environmental services, property, finance, fashion, arts, community services, entertainment and not-for-profit fields.



Synapse - Australia's Brain Injury Organisation

• Australia
• Individual and Family Services
• 1 - 100 Employee

• Marketing Officer

  • Jun 2010 - Mar 2012

  I was responsible for providing multi-functional advice and managing complex projects for various departments. The position involved the development, implementation and evaluation of marketing and communications strategies to increase awareness of Synapse and its services. Assisted with developing their inaugural national awareness and fundraising campaign, establishing their media strategy, inaugural ambassador program, generated national media coverage and assisted in supporting other services of community benefit. • Marketing & Communications Strategy • Public Relations • Event Management • Fundraising • Stakeholder Relations • Project management • Communications research • Social Media Marketing • Direct Marketing • Brand Management



Greening Australia

• Australia
• Environmental Services
• 100 - 200 Employee

• Media Officer

  • Jan 2008 - Jul 2008

  Responsible for attracting media coverage and funding for the organisation, creating awareness of organisational goals, services, the benefits of their work to the community and the environment. • Community Engagement • Public Relations & Media Relations • Copywriting • Event Management Responsible for attracting media coverage and funding for the organisation, creating awareness of organisational goals, services, the benefits of their work to the community and the environment. • Community Engagement • Public Relations & Media Relations • Copywriting • Event Management



E2 Pty Ltd

• Public Relations Consultant

  • Sep 2000 - Dec 2007

  Assisted in providing marketing and communications advice, designed strategies, coordinated and successfully implemented a whole range of communication initiatives to new and existing corporate marketing programs. My role also involved project management, new business development and measuring ROI to assist with senior management reporting. • Strategic Marketing & Communications Plans • Public Relations: - Press releases - Crisis & Issue Management programs - Media Management, Liaison & Press Office - Production Management - Communications Research - Copywriting & Desktop publishing - Event Management: Includes: live public performances, music & visual exhibitions, press conferences, product launches, industry & educational seminars & workshops, business breakfasts, technology showcases & multimedia demonstrations, VIP Openings. • Advertising • Project management • Brand Management • Relationship Marketing • New Business Development • Administration: Account Executive duties • Budgeting & Procurement



CSIRO

• Communication Officer

  • Jan 1998 - Aug 2000

  I provided marketing and communications services and strategies to increase community awareness and financial support for groundbreaking research programs. Helped implement community programs and events to educate the public about Australia’s leading scientific research. Assisted with joint venture programs and media campaigns. I provided marketing and communications services and strategies to increase community awareness and financial support for groundbreaking research programs. Helped implement community programs and events to educate the public about Australia’s leading scientific research. Assisted with joint venture programs and media campaigns.