Marketing Director

• Jan 2020 - Present

Managed and took ownership of North America's marketing operations for a martech startup.Created, implemented, and monitored KPIs and website goals on WordPress; conducted a website redesign and SEO optimization that increased inbound traffic (38%), visitor conversions (34%) in the first 60 days.Performed extensive market research to identify the target audience, competitors, and market opportunities.Strategized the digital ad plan for acquiring early adopters on the app by using channels like TikTok, Instagram, Facebook, LinkedIn, and Google Ads; the series of ads has brought 5K users during the first 3 months.Executed A/B testing and multivariate tests on website content, digital ad copy, landing pages, app UX, and social media to optimize performance and UX.Developed and lead the marketing team (4 team members) in developing and executing new channels and partners.Worked closely with the Development and Sales team to ensure brand consistency across all departments.

Email Marketing Specialist

• Jan 2021 - Apr 2021

Marketing Director

• May 2020 - Apr 2021

A new fintech technology that makes mobile payments more secure, convenient, and easy to use.

Marketing Specialist

• Jun 2019 - Jan 2020

Supported the entire sales and marketing operation for an early stage start-up in the content marketing sector.In charge of event marketing operations such as pitch competitions, accelerators, and conferences, as well as promotional material copy and graphics and event swag.Performed extensive market research to help identify the customer persona, competition, and opportunities in the market.

Marketing Manager

• May 2019 - Jan 2020

Supported North America's Marketing and Sales operations for a digital product development startup.Completed dozens of RFP's, due diligence questionnaires, and maintained client relations.Interpreted data into easy-to-read dashboards and visualizations for company decision making executives.Liaising and networking with the customers and stakeholders in the developer community in order to understand their needs and to be able to drive our communication strategy.Wrote and submitter 10 complex RFPs that gained $450K in revenue.

Founder

• Jan 2018 - Oct 2019

Started an e-commerce plant-based gift service.Handled operations end to end, coordinated with suppliers, developed branding, and marketing strategies.Gained $20K+revenue in the first 6 months or operation.

Wholesale Sales Specialist

• Mar 2018 - Jun 2019

Supported North America sales team of 7 and SVP of a $1.4B (revenue) French pharmaceutical and cosmetic manufacturer.Responsible for maintaining the pricing records and reconciling all North America's wholesale orders.Communicated with sales managers for daily support and strategic goals for growing and maintaining revenue.

Lead Server

• Mar 2015 - Mar 2018