Anna Kruk
Digital & Customer Marketing - Team Leader at Vorwerk Polska- Claim this Profile
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English Professional working proficiency
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Bio
Joanna Sobańska
Odpowiedzialna, zaangażowana, innowacyjna i do tego otwarta, tolerancyjna i przyjazna.
Katalin Feher PhD, habil
I had the pleasure of teaching Anna Kruk at University of Lower Silesia. Her positive nature and openness to feedback are her great strengths. I am looking forward to seeing all the good that Anna continues to do in the future.
Joanna Sobańska
Odpowiedzialna, zaangażowana, innowacyjna i do tego otwarta, tolerancyjna i przyjazna.
Katalin Feher PhD, habil
I had the pleasure of teaching Anna Kruk at University of Lower Silesia. Her positive nature and openness to feedback are her great strengths. I am looking forward to seeing all the good that Anna continues to do in the future.
Joanna Sobańska
Odpowiedzialna, zaangażowana, innowacyjna i do tego otwarta, tolerancyjna i przyjazna.
Katalin Feher PhD, habil
I had the pleasure of teaching Anna Kruk at University of Lower Silesia. Her positive nature and openness to feedback are her great strengths. I am looking forward to seeing all the good that Anna continues to do in the future.
Joanna Sobańska
Odpowiedzialna, zaangażowana, innowacyjna i do tego otwarta, tolerancyjna i przyjazna.
Katalin Feher PhD, habil
I had the pleasure of teaching Anna Kruk at University of Lower Silesia. Her positive nature and openness to feedback are her great strengths. I am looking forward to seeing all the good that Anna continues to do in the future.
Experience
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Vorwerk Polska
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Poland
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Consumer Goods
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200 - 300 Employee
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Digital & Customer Marketing - Team Leader
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May 2021 - Present
Key Responsibilities:Project Management: e-commerce, merchandising, customer marketing, digital marketing, brand marketing,Communication plans: product launches, customer campaigns, promotions for all online channels,Performance marketing: performance analysis and campaign adaptation, Email Marketing: content plan and targeting, Customer support: content creation and management.
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Online Marketing Specialist
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Jan 2010 - Apr 2021
Outline: Online manager dealing with the implementation and management of the area: ecommerce, website, lead generation, optimization and performance marketing.Key Responsibilities:- Creating online strategy for existing platforms.- Developing and managing online marketing campaigns.- Data analysis with focus on defined KPI and results monitoring.- Administration, moderation and ongoing support related to brand online presence.- Creating content plan for promotions, newsletter releases, social media.- Cooperation with local and international agencies.- Managing oncoming international and local online and digital project.- Monitoring and analysing brand appearance on the internet and in social media. Show less
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Education
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2001 - 2007
University of Wroclaw
Master's degree, Sociology -
2017 - 2019
Dolnośląska Szkoła Wyższa
Master's degree, Big data, digital marketing & trendwatching -
2009 - 2010
University of Wroclaw
Postgraduate studies, Managing human and social resources
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