Experience

Daftcode

• Poland
• Information Technology & Services
• 1 - 100 Employee

• Product & Business Owner

  • Jan 2022 - Present

  Creating a product development vision & roadmap. Analysis of the needs of users and stakeholders. Technological and substantive development. Cooperation with the dev team and backlog management. Budget management and KPI monitoring. Content marketing. Subscription products: > Fitney mobile and web application (fitness) > SkillUp mobile application (education) Creating a product development vision & roadmap. Analysis of the needs of users and stakeholders. Technological and substantive development. Cooperation with the dev team and backlog management. Budget management and KPI monitoring. Content marketing. Subscription products: > Fitney mobile and web application (fitness) > SkillUp mobile application (education)



Grupa ZPR Media

• Poland
• Media Production
• 300 - 400 Employee

• Business Owner - Health, Parenting & Culinary

  • Aug 2017 - Nov 2021

  Developing strategies, defining goals, taking care of substantive and technological development, budget planning and KPI monitoring, traffic diversification (including SEO, social). Team management. Products: > content websites: (health) Poradnikzdrowie.pl, (parenting) Mjakmama.pl, (culinary) Beszamel.pl, (fitness) Wformie24.pl > e-commerce: Jeszcolubisz.pl (subscription diet plans)> mobile app: BabyApp (for pregnant women)> internet forums> press: monthly magazines Zdrowie and M jak mama Show less

• Business Owner - Parenting

  • Jul 2016 - Aug 2017

  Technological and content development of projects (SEO, social, print). Team and budget management. Carrying out a digital transformation. Products: > content website: Mjakmama.pl> press: M jak mama monthly > communities: M jak mama forum > mobile application: BabyApp

• Head of press digitization

  • Jan 2016 - Jul 2016

  Digitalization strategy of the monthly "Murator", the most popular construction title in Poland, visual and functional concept of the product. Implementation of the model of paid subscriptions, applications and marketing automation. Products: > Murator.pl premium service > Murator online mobile application

• Editor in chief

  • Jul 2011 - Jan 2016

  Management of the editorial team, monitoring and implementation of KPIs. Content strategy development and implementation. Technological development of products. Products: > content website Muratordom.pl (category building)> content website Zrobiszsam.pl (DIY) > Forum Murator