Senior Brand Scientist

• Sep 2022 - Present

Co-creator

• Jan 2014 - Present

• Manage site administration and create original site content through own photography, as well as by editing images and captions of thousands of user-generated content (UGC) submissions on popular food blog whose members’ reviews are followed by over 36K consumers and restaurants • Communicate and collaborate with restaurants, advertisers and other related organizations regarding promotional content and digital marketing campaigns • Run and promote Amazon virtual storefront, recommending brands and products to followers through Amazon Influencer Program •. Achieved reach of over 55K on top posts • Reposted by major companies such as Zagat (282K followers) and Major Food Group (40.6K followers) Show less

Brand Scientist

• Apr 2022 - Oct 2022

Business Analyst

• Sep 2021 - Apr 2022

Decode_M is a global momentum strategy firm of passionate problem solvers and data-driven story tellers. We move quickly and iteratively. We use diverse data sets to arm our clients with the information they need to make important decisions that grow their businesses. Our deliverable is a clear, data driven POV - so you can take the right action, right now, with confidence. In a world that runs on data, we believe everything is knowable. You just have to know where to look.

Team Lead, Google SMART (Student Marketing Analytics & Research Talent Program)

• May 2021 - Jul 2021

• Developed regression based attribution model for L'Oréal USA to gain key measurement insights and innovative solutions to advance L’Oréal’s digital marketing maturity and achieve overall marketing objectives • Led end to end model development including data cleaning, exploratory data analysis, and model development in Python • Represented team in meetings & communications as Team Lead • Communicated final presentation with business impact estimates for scaling proof-of-concept and recommended next steps for L'Oréal USA • Gained Google marketing and cloud technology industry experience including Google Marketing Platform and Google Cloud Platform Show less

Research Assistant

• May 2021 - Jul 2021

• Research assistant to Professor Michel Tuan Pham in area of branding/consulting/consumer behavior for a top fashion company • Conducted web scraping, analysis in Excel and extensive library/database research • Research assistant to Professor Michel Tuan Pham in area of branding/consulting/consumer behavior for a top fashion company • Conducted web scraping, analysis in Excel and extensive library/database research

Consumer Marketing Intern

• Jun 2019 - Aug 2019

• Summer intern with Travel Retail Worldwide at MAC Cosmetics and Too Faced Cosmetics • Created seven extensive PPT presentation modules to lead new social media strategy and social education for all trainers and makeup artists • Led hour-long, interactive social media education workshop for team members • Performed competitive analysis on travel specific social media content for both MAC and Too Faced • Developed extensive competitive review of Online E-commerce sites including duty free store sites, retailer.coms, and brand.coms, and came up with recommendations for improvement for MAC travel retail e-commerce strategy • Helped manage Travel Exclusive MAC Campaign Photoshoot and took Behind the Scenes footage • Researched and created a social media content calendar and presentation for Too Faced Travel Retail for Millennial/Gen Z consumer base • Researched and created a competitive analysis of Lunar New Year highlights, campaigns, and travel retail pop-ups, and presented ideas to inform strategy Show less

Teaching Assistant

• Jan 2019 - May 2019

• Teaching assistant for Jewish Literature class JCIV 350/INAF 349 Philip Roth: Fiction About Fiction in the #MeToo Era with Professor Jacques Berlinerblau • Helped craft and adapt syllabus • Led class discussions, communicated with students, and became well-versed in the nine books read over the semester • Held office hours and helped students brainstorm, structure, and edit papers • Assisted professor with daily duties and running of class • Teaching assistant for Jewish Literature class JCIV 350/INAF 349 Philip Roth: Fiction About Fiction in the #MeToo Era with Professor Jacques Berlinerblau • Helped craft and adapt syllabus • Led class discussions, communicated with students, and became well-versed in the nine books read over the semester • Held office hours and helped students brainstorm, structure, and edit papers • Assisted professor with daily duties and running of class

Full Time Intern

• May 2018 - May 2019

• Performed competitive analysis • Researched green brands, consultants, architects, etc. to provide additional network content and value to network customers • Provided digital marketing advice for company’s Instagram, site and general blogging activities • Wrote articles on wellness-related topics of my choosing for website and member network to increase engagement with site • Performed competitive analysis • Researched green brands, consultants, architects, etc. to provide additional network content and value to network customers • Provided digital marketing advice for company’s Instagram, site and general blogging activities • Wrote articles on wellness-related topics of my choosing for website and member network to increase engagement with site

Summer Intern

• May 2017 - Jul 2017

• Created and edited social media content, conducted trend forecasting, and tracked and managed digital analytics • Managed various photoshoots for jewelry and new clothing line meant to empower female artisans • Managed high school interns in day to day creative activities • Created and edited social media content, conducted trend forecasting, and tracked and managed digital analytics • Managed various photoshoots for jewelry and new clothing line meant to empower female artisans • Managed high school interns in day to day creative activities