Experience

Republic Cement

• Philippines
• Wholesale Building Materials
• 100 - 200 Employee

• Segment Manager

  • Mar 2021 - Present

• Area Sales Manager

  • Mar 2019 - Mar 2021



DEL MONTE PHILS INC

• Taguig City

• Distributor Development Manager

  • Jan 2010 - Mar 2019

  January2014 - Present DISTRIBUTOR DEVELOPMENT MANAGER DELMONTE PHILIPPINES Business Background: The Del Monte Pacific (DMPL Group) owns the Del Monte brand in the Philippines where it enjoys leading market shares for canned pineapple juice and juice drinks, canned pineapple and tropical mixed fruits, tomato sauce, spaghetti sauce and tomato ketchup. DESIGNATION : DISTRIBUTOR DEVELOPMENT MANAGER (January 2014 – Present) Coverage: A. DISTRIBUTOR servicing Mercury Drug Corporation, the leading Drugstore Chain in the Philippines B. DISTRIBUTOR servicing all Channels in Palawan Area Accomplishments: a. DISTRIBUTION  Achieved 99% implementation of MCL by enrolling select beverage Sku's in MDC with Self-Serve Portfolio which are aligned and approved Retail Performance Standard (RPS) Metrics by the Management. Completed: April 2015  Increased Palawan census by 50% (from 2,100-3,156 doors) by tapping unpenetrated accounts/channels mostly from HORECA and Tertiary Accounts using Listed/Registered Businesses from Local Government Statistics Office as reference which resulted to achieving +2% higher vs. census plan; on the other hand, HORECA has increased census from 67 to 144 accounts by year end which generated +32% growth vs. yago. Timing of Completion : December 2015 – April 2016 b. SERVICING  Lead the transition of servicing model for Mercury Drug: FROM partnering with local Del Monte Distributors as logistics partner TO setting up of Satellite Warehouses in different Regions Nationwide which resulted to improved OTDL in Provincial Areas from 45-15days, thus increase in Frequency of Booking and delivery from F1-F2. Timing of Completion : Oct2015–Mar2017  In Palawan, increased productivity of Out of Town Salesmen from 47%-75% by recommending Distributor to deploy add'l 1HC as Ranger to focus on Sari Sari Stores, while the current salesmen focused on Grocery and Market Stalls. This move has grew this channel+28%, productivity rate increases also Show less



Associated British Foods (Phils)

• National Key Accounts Manager (SM Group)

  • Sep 2007 - Jan 2010

  Ä Promoted as National Key Accounts Manager to handle all SM Group Retail Business Accounts effective June 2009. Listed of accounts are: SVI, SSM and SNAX. Ä Awarded as the Top Salesman for Twinings Tea on Retail Group (Fiscal Year 08- 09). Ä Responsible for setting monthly forecast (targets) per region for SVI Sales Group. Ä Manages the growth of the business by focusing on strategy that WORKS WELL- PRICING Ä Contributes in the growth of the Total Chocolate Drink Category by implementing bundling that promotes “value-for-money” which attracts shifters to empower purchases. Show less