Experience

SoftServe Business Systems

• Ukraine
• IT Services and IT Consulting
• 200 - 300 Employee

• Marketing Director

  • Dec 2018 - Present



Self-employed

• Marketing Consultant/Maternity Leave

  • Jan 2017 - Dec 2018

  Marketing Strategy, Marketing Mix, Advertising, Digital, PR. Current projects: Sales & Marketing Strategy for IT company. Mobile Apps lauch strategy. Digital Marketing Mix for FMCG product. Branding, Communication and PR for fashion brand. Marketing Strategy, Marketing Mix, Advertising, Digital, PR. Current projects: Sales & Marketing Strategy for IT company. Mobile Apps lauch strategy. Digital Marketing Mix for FMCG product. Branding, Communication and PR for fashion brand.



Tzifir

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Client Service Director

  • Jul 2011 - Jan 2017

  Digital Cteative Agency "Tzifir" esteblishes the online dialogue between brands and customers. Digital Marketing Planning & Strategy Digital production: web sites, mobile apps, communication materials, national promos, etc. SMM, virus campaigns. PR & reputation management. Digital CRM and loyalty programs. Clients: Sony Mobile, PepsiCo (Lays), Beer Obolon', chocolate “Amur”, restaurant “Sushya", etc. Digital Cteative Agency "Tzifir" esteblishes the online dialogue between brands and customers. Digital Marketing Planning & Strategy Digital production: web sites, mobile apps, communication materials, national promos, etc. SMM, virus campaigns. PR & reputation management. Digital CRM and loyalty programs. Clients: Sony Mobile, PepsiCo (Lays), Beer Obolon', chocolate “Amur”, restaurant “Sushya", etc.



lifecell Ukraine

• Ukraine
• Telecommunications
• 700 & Above Employee

• Manager of Retention Unit

  • Apr 2008 - Jul 2011

  Retention unit was resposible for marketing of life:) services to current subcribers: Created the strategies to develop the usage, retain and prevent churn of subscribers. Lauched tariffs, products and services. Produced and impelented marketing mixes: ATL, BTL, point of purchase, sms, IVR and call center. Run loyalty program and micro-segmented offers. Retention unit was resposible for marketing of life:) services to current subcribers: Created the strategies to develop the usage, retain and prevent churn of subscribers. Lauched tariffs, products and services. Produced and impelented marketing mixes: ATL, BTL, point of purchase, sms, IVR and call center. Run loyalty program and micro-segmented offers.



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Manager

  • Oct 2006 - Sep 2007

  As a product manager I was resposible for categories: Men, Body, Hands, Creme&Soft. Developed business solution for the four product categories (business situation analysis, business opportunities identification, objectives set, strategies development, price positioning and communication) Run projects within the company and third parties: Advertising, Media, PR agencies. Managed marketing budget and P&L. As a product manager I was resposible for categories: Men, Body, Hands, Creme&Soft. Developed business solution for the four product categories (business situation analysis, business opportunities identification, objectives set, strategies development, price positioning and communication) Run projects within the company and third parties: Advertising, Media, PR agencies. Managed marketing budget and P&L.



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Brand Executive

  • 2003 - 2005