Anna Ledford
Digital Marketing Manager at Marketri- Claim this Profile
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Bio
Experience
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Marketri
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United States
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Marketing Services
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1 - 100 Employee
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Digital Marketing Manager
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Dec 2022 - Present
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Alltech
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United States
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Biotechnology Research
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700 & Above Employee
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SEO and Marketing Automation Manager
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Aug 2022 - Dec 2022
Plan, develop and implement search engine optimization strategy for Alltech and its acquisition companies. Manage marketing automation strategy, lead generation and lead nurturing tactics to convert MQL’s to SQL’s. Oversee the teams responsible for developing the program for the company’s flagship conference with 4,000 attendees from 120 countries. Manage relationships with 100+ speakers including contracting, promotional information, travel, payments, and presentations.
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Digital Marketing Coordinator
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Mar 2019 - Aug 2022
Nicholasville, Kentucky Responsible for marketing automation, segmentation, email campaigns, webinars, surveys and contact management. Also responsible for managing the company’s global HubSpot account and integrations with other platforms. Also responsible for managing the program for the company’s flagship conference with 4,000 attendees from 120 countries. Managed relationships with 100+ speakers including contracting, promotional information, travel, payments, and presentations.
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North American Marketing Coordinator - Poultry
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Jul 2017 - Mar 2019
Nicholasville, Kentucky Manage national marketing initiatives for a division of business including marketing strategy, projects, events and trade shows by working with a cross-functional team.
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Events and Tradeshow Assistant
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Feb 2017 - Jul 2017
Nicholasville, Kentucky Assist in the planning of corporate events, meetings and national trade shows.
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Quality Control
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Sep 2011 - Dec 2016
Versailles, Kentucky Assist in order processing during peak holiday season in a hectic, high-pressure environment.
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Community Living Support
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Mar 2015 - Jul 2016
Provided an alternative to institutional care for individuals with intellectual and developmental disabilities. Helped aid clients in their own homes/program and in the community to allow them to function more safely and independently.
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Education
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University of Kentucky
Bachelor of Science in Education, Kinesiology and Exercise Science