Anna Lavatelli

Digital Marketing & Communication Manager at Energy & Strategy
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT

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Experience

    • Italy
    • Research Services
    • 1 - 100 Employee
    • Digital Marketing & Communication Manager
      • Jan 2023 - Present

    • Italy
    • Textile Manufacturing
    • 100 - 200 Employee
    • Digital Marketing and Social Media Specialist
      • Nov 2020 - Jan 2023

    • Italy
    • Apparel & Fashion
    • 1 - 100 Employee
    • Digital Marketing & Communication Specialist - Freelance
      • Dec 2019 - May 2022

      Content Creation for Social Media, Web and Press in line with the Brand Voice to support the Brand History, Product Launches and Events Distribution of Press Releases, Newsletters Media Relations: maintain Media List and cultivate Relationships with Media Benchmarking and Competitors Analysis Influencers Marketing Coordination Preparation and assistance with Shootings/Videos Graphic Support on Photos, Presentations, Videos, Social Media and Web Content Sales support in Flagship Store and Events Back Office Show less

    • Italy
    • Retail Apparel and Fashion
    • 1 - 100 Employee
      • Nov 2019 - Nov 2020

      I managed Social Media and Marketing Communication of the company.Within my tasks: editorial calendar, Email Marketing, Social/Google ADS,SEM/SEO, Analytics, Photo Editing. I collaborate with the Style Office toestablish Fashion Trends and with the Sales Team to create OmnichannelStrategies.

      • Jan 2018 - Nov 2019

      Sales , Accounting, BackofficeStyle Consultancy, Moodboards, Study and research of Fashion TrendsCalendaring, Travel organization for business tripsFairs and transfers both in Italy and Abroad

    • Italy
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Web Journalist & Blogger
      • Jan 2015 - Dec 2018

      Ecommerce Blogging, SEO Copywriting, CMS platform Ecommerce Blogging, SEO Copywriting, CMS platform

    • Italy
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Customer Care Specialist
      • Jan 2017 - Dec 2017

      CRM activities through the platform Zendesk; Pre-sales (cross-selling, up-selling, purchase advices); After sales; Order tracking and logistic support; Returns and Refunds; Marketing and Sales reports and support services; KPIs for logistic's improvement and customer satisfaction CRM activities through the platform Zendesk; Pre-sales (cross-selling, up-selling, purchase advices); After sales; Order tracking and logistic support; Returns and Refunds; Marketing and Sales reports and support services; KPIs for logistic's improvement and customer satisfaction

    • Italy
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Customer Care Specialist
      • Jun 2015 - Dec 2016

      - Customer Communication strategy. - Strategic planning for online frauds prevention . - Customer satisfaction (problem solving, satisfaction level, purchase advices). - Analysis of Customer behavior on the American and European markets. - Analysis of the ecommerce trends and tools and order tracking. - Returns and Refunds - Customer Communication strategy. - Strategic planning for online frauds prevention . - Customer satisfaction (problem solving, satisfaction level, purchase advices). - Analysis of Customer behavior on the American and European markets. - Analysis of the ecommerce trends and tools and order tracking. - Returns and Refunds

    • Spain
    • Retail
    • 700 & Above Employee
    • CRM and Web Content Specialist
      • Apr 2014 - Jun 2015

      Customer Experience and Content editor for French, Italian and Spanish markets through direct/indirect channels (phone calls, emails, ticketing). I manage different activities: pre-sales (cross-selling, up-selling and purchase advices); after-sales; order tracking. I work in touch with marketing and communication department, taking care of web content and translations in Italian and French. Customer Experience and Content editor for French, Italian and Spanish markets through direct/indirect channels (phone calls, emails, ticketing). I manage different activities: pre-sales (cross-selling, up-selling and purchase advices); after-sales; order tracking. I work in touch with marketing and communication department, taking care of web content and translations in Italian and French.

Education

  • Luiss Business School
    Master Universitario, Digital Marketing
    2019 - 2020
  • University of the Arts London
    Postgraduate Course, Social Media Strategy for Fashion
    2019 - 2019
  • IED Istituto Europeo di Design
    Corso di specializzazione, Eventi: dall'ideazione alla realizzazione
    2017 - 2018
  • Università degli Studi di Pavia
    Master's degree, Clinical Psychology
    2007 - 2013
  • Université Paul Valéry (Montpellier III)
    Erasmus Exchange program, Psicologia
    2011 - 2011
  • Università degli Studi di Pavia
    Bachelor's degree, Psicologia, inglese, informatica, francese
    2007 - 2010

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