Anna Laura McGranahan
Social Media Strategist at Lenz Marketing- Claim this Profile
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Bio
Rebekah (Middlebrooks) Stolle
Anna Laura was a joy to work with at Peace, Love & Decorating! I worked as an intern under her, and Anna Laura was always eager to teach me skills in social media management and give me hands-on experience in curating content. She is passionate, driven, and committed to excellence. I witnessed her succeed at not only the core elements of her job, but also pursue tasks that extend beyond the scope of her role to insure a cohesive marketing and branding image for the company. Anna Laura's joy for social media is contagious, and combined with her genuine care for every customer she comes into contact with, she is the ideal employee for any team she may join!
Rebekah (Middlebrooks) Stolle
Anna Laura was a joy to work with at Peace, Love & Decorating! I worked as an intern under her, and Anna Laura was always eager to teach me skills in social media management and give me hands-on experience in curating content. She is passionate, driven, and committed to excellence. I witnessed her succeed at not only the core elements of her job, but also pursue tasks that extend beyond the scope of her role to insure a cohesive marketing and branding image for the company. Anna Laura's joy for social media is contagious, and combined with her genuine care for every customer she comes into contact with, she is the ideal employee for any team she may join!
Rebekah (Middlebrooks) Stolle
Anna Laura was a joy to work with at Peace, Love & Decorating! I worked as an intern under her, and Anna Laura was always eager to teach me skills in social media management and give me hands-on experience in curating content. She is passionate, driven, and committed to excellence. I witnessed her succeed at not only the core elements of her job, but also pursue tasks that extend beyond the scope of her role to insure a cohesive marketing and branding image for the company. Anna Laura's joy for social media is contagious, and combined with her genuine care for every customer she comes into contact with, she is the ideal employee for any team she may join!
Rebekah (Middlebrooks) Stolle
Anna Laura was a joy to work with at Peace, Love & Decorating! I worked as an intern under her, and Anna Laura was always eager to teach me skills in social media management and give me hands-on experience in curating content. She is passionate, driven, and committed to excellence. I witnessed her succeed at not only the core elements of her job, but also pursue tasks that extend beyond the scope of her role to insure a cohesive marketing and branding image for the company. Anna Laura's joy for social media is contagious, and combined with her genuine care for every customer she comes into contact with, she is the ideal employee for any team she may join!
Credentials
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Social Media Insight Specialist
Advertising WeekNov, 2020- Sep, 2024 -
Social Media Marketing: Strategy and Optimization
LinkedInJul, 2020- Sep, 2024 -
HIPAA Awareness for Business Associates
HIPAA TrainingFeb, 2023- Sep, 2024 -
Inbound Marketing Certification
HubSpot AcademyJan, 2020- Sep, 2024 -
Social Media Certified
HubSpot AcademyAug, 2019- Sep, 2024 -
HIPAA Awareness for Business Associates
HIPAA TrainingOct, 2018- Sep, 2024 -
AdWords Search Certification
GoogleMay, 2017- Sep, 2024 -
Hootsuite Certified Professional
HootsuiteApr, 2016- Sep, 2024
Experience
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Lenz Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Strategist
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Feb 2021 - Present
- Strategic social media management and content creation for 10+ clients spanning multiple industries.- Create digital content and manage engagement across 50+ unique social profiles, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn.- Execute paid social media campaigns, blogs, and digital presence- Align social media and digital content goals with overall brand strategy and top-level objectives.- Design marketing collateral, social media graphics, and newsletters.- Evaluate social media efforts in relation to SEO, brand awareness, and client goals.- Build personal relationships with clients in partnership with Account Services Show less
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Media Coordinator
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Oct 2018 - Feb 2021
- Social media management and content creation for 10+ clients, primarily non-profit, community, and healthcare-oriented.- Curating content & managing engagement across 50+ unique social profiles, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn.- Execute paid social media campaigns, blogs, and digital presence as part of an overall brand strategy.- Design marketing collateral, social media graphics, and newsletters.- Constantly evaluate the effects of social media efforts in relation to SEO, brand awareness, and client's goals. Show less
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Peace, Love & Decorating
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United States
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Marketing Coordinator
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Dec 2016 - Oct 2018
- Maintain consistent branding and daily social media management across multiple platforms for Peace, Love & Decorating and Christopher Radko Gallery- Quarterly growth rate of over 9.5% on Instagram and 10% on Pinterest- Using both paid ads and organic strategy, target and analyze key marketing metrics- Create social ads and manage monthly ad spend budget across Facebook, Pinterest & Instagram- Collaborate with creative team to determine future marketing actions- Manage customer relationships as well as vendor communication- In-house copy-writing and content creation- E-commerce website maintenance- Researched and implemented branded hashtag as part of overall company growth strategy- Performed comprehensive overhaul of company Pinterest page and developed custom branded pinsProficient in Later social scheduler, Bit.ly, Facebook Business Manager, Facebook Ad Manager, Instagram, Pinterest, Pinterest Ad Manager, Canva, Tailwind, and Hootsuite.Also skilled in Photoshop, SEO, Americommerce, and HTML. Show less
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Marketing/Social Media Intern
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Sep 2016 - Dec 2016
- Worked with creative team to brainstorm future marketing actions for Peace, Love & Decorating as well as two sister stores, Christopher Radko Gallery and My Royal Sister- Daily social media management across multiple platforms- Assisted customer service and vendor communication for multiple e-commerce boutiques- E-commerce website maintenance and updates for all sites- Seasonal assistance with e-commerce order fulfillment and inventory management
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Huey Luey's
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United States
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Restaurants
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1 - 100 Employee
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Social Media Consultant
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May 2016 - Jul 2016
- Daily management of Facebook and Instagram platforms- Created branded product photography- Established a stronger company presence and growth- Examined customer demographic and decided appropriate marketing actions
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Server
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Apr 2015 - Jul 2016
- Maintained an in-depth knowledge of all menu items and daily specials- Provided attentive and skilled service to all customers - Advertised daily specials and participated in item sales competitions
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Hostess
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Oct 2014 - Apr 2015
- Worked alongside management to develop the weekend to-go specialist position- Greeted and seated customers as the face of the company- Assisted with special requests and problem solving in a fast-paced work environment
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Agency Contact Representative
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Oct 2013 - Dec 2014
- Maintained current client retention and updated client information - Scheduled appointments for new business and followed up on past quotes - Performed administrative duties in a timely and organized manner - Maintained current client retention and updated client information - Scheduled appointments for new business and followed up on past quotes - Performed administrative duties in a timely and organized manner
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BurgerFi
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United States
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Restaurants
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300 - 400 Employee
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Cashier
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Jul 2013 - Jul 2014
- Promoted the all-natural and environmentally conscious brand positioning of BurgerFi - Maintained an excellent knowledge of all menu items as well as beer and wine recommendations - Balanced a cash register and recorded sales throughout shifts in a high-volume atmosphere - Promoted the all-natural and environmentally conscious brand positioning of BurgerFi - Maintained an excellent knowledge of all menu items as well as beer and wine recommendations - Balanced a cash register and recorded sales throughout shifts in a high-volume atmosphere
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Promotions Lead
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Sep 2012 - Sep 2013
- Distributed marketing materials as part of the promotional team to attract new audiences - Developed and lead group tours of the station - Attended events as a representative of the radio station - Distributed marketing materials as part of the promotional team to attract new audiences - Developed and lead group tours of the station - Attended events as a representative of the radio station
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Big Lots Stores
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Cashier
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Mar 2011 - Nov 2011
- Promoted customer loyalty program and effectively signed up new customers - Maintained up-to-date knowledge of current sales and store specials - Balanced a cash register and assisted customers - Promoted customer loyalty program and effectively signed up new customers - Maintained up-to-date knowledge of current sales and store specials - Balanced a cash register and assisted customers
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Education
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2012 - 2016
Kennesaw State University
Bachelor of Science in Communication, Media Studies Concentration, Marketing Minor
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