Experience

Valdoré
• Switzerland
• Manufacturing
• 1 - 100 Employee
• Global Marketing Lead

  • Jan 2022 - Present


GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sr. Brand Manager - Nasal Health & Allergy

  • Jun 2021 - Oct 2021

  Delivered 6 TVC advertising films for the cold&flu season (5 adaptations of various complexity and one ad produced from scratch) within the record 3 months timeline. Delivered 6 TVC advertising films for the cold&flu season (5 adaptations of various complexity and one ad produced from scratch) within the record 3 months timeline.



Ocean Brands

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Brand Marketing Manager

  • Jul 2019 - Jun 2021

  Ocean Brands (part of Jim Pattison Group) - leading Canadian sustainable seafood company, BCorp. Managed full marketing mix, annual planning, innovations launch, and budget for Gold Seal and Club Des Millionnaires brands. Ocean Brands (part of Jim Pattison Group) - leading Canadian sustainable seafood company, BCorp. Managed full marketing mix, annual planning, innovations launch, and budget for Gold Seal and Club Des Millionnaires brands.



Factors Group of Companies

• Canada
• Wellness and Fitness Services
• 200 - 300 Employee

• Product Manager Vitamins & Supplements for Costco Canada and USA

  • Apr 2018 - Jul 2019

  Factors Group of Companies (Natural Factors) - #1 Canadian nutritional supplements producer. Managed portfolio strategy development and innovations launch in close cooperation with Sales leaders for Costco Canada and USA. Brands: Webber Naturals; Holista; Private Labels (Kirkland Signature; trunature) Factors Group of Companies (Natural Factors) - #1 Canadian nutritional supplements producer. Managed portfolio strategy development and innovations launch in close cooperation with Sales leaders for Costco Canada and USA. Brands: Webber Naturals; Holista; Private Labels (Kirkland Signature; trunature)



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Sr. Brand Development Manager, NAMET RUB, Foods (Knorr and Calve brands)

  • Jan 2015 - Jan 2017

  Led long-term (5Y+) cross-brand category strategy development with detailed bottom-up P&L. Managed products range architecture and annual planning (incl budgeting) in tight partnership with Finance, Brand Building & Customer Marketing. Developed ATL communication (TV ads) with partnering creative agency. Coached two direct subordinates – Calve Junior Brand Manager and Knorr Brand Development Specialist.

• Brand Development Manager, NAMET RUB, Savoury (Knorr brand)

  • Jul 2013 - Jan 2015

  Led brand strategy and annual plan development. Managed creative agency for a whole Digital ecosystem launch (website, social media, YouTube, paid search, and media campaigns). Coached Brand Development Specialist, direct subordinate.

• Brand Development Specialist, Eastern Europe, Savoury (Knorr brand)

  • Sep 2010 - Jul 2013

  Managed the whole innovation process for 3 categories of the brand (from concept to national launch) and advertising materials creation (POSm, videos, recipes/pack photo shooting). Led strategy development for Instant Snacking category (market data analyses, consumer researches, issues and opportunities identifying, short- and long-term plans alignment).



Hochland

• Germany
• Food and Beverage Manufacturing
• 500 - 600 Employee

• Marketing Assistant

  • Jul 2009 - Aug 2010

  Diversified support within Marketing team (BTL projects, POSM delivery, AC Nielsen retail data analitycs) Diversified support within Marketing team (BTL projects, POSM delivery, AC Nielsen retail data analitycs)



Graduate

• Russian Federation
• Human Resources Services
• 100 - 200 Employee

• Intern in Research & Analytics Department

  • Jul 2007 - Aug 2008

  Full management of two annual company's projects related to graduates labor market research: - Data gathering - personal interviews with hiring HR managers, graduates large-scale survey organization - Data analysis & report preparation - Articles preparation for publishing in professional press ("Career" monthly magazine, professional HR-related on-line resources) Full management of two annual company's projects related to graduates labor market research: - Data gathering - personal interviews with hiring HR managers, graduates large-scale survey organization - Data analysis & report preparation - Articles preparation for publishing in professional press ("Career" monthly magazine, professional HR-related on-line resources)



Institute of Comparative Social Studies

• Research Interviewer (part-time)

  • 2004 - 2006

  Field, in-home and phone interviews on various research projects (consumer goods satisfaction, political preferences, media consumption, etc) Field, in-home and phone interviews on various research projects (consumer goods satisfaction, political preferences, media consumption, etc)