Experience

Crunch Cutlery

• Singapore
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Managing Partner & Co-Founder

  • Aug 2020 - Present

  Crunch Cutlery is on a mission to reduce the use of single-use plastics by step-changing the way people consume their food. We provide a delicious, nutritious, and sustainable alternative to other forms of cutleries. Our superfood-fortified spoons are 100% edible, making one delicious treat for while ensuring one less plastic spoon ending up in landfills. Actively seeking retail and distribution opportunities, reach me if you are a cafe, desert stall or FnB outlet looking to go sustainable. Show less



Mars

• United States
• Design Services
• 1 - 100 Employee

• Regional Sales & Marketing Analyst

  • Jul 2018 - Dec 2020

  My portfolio consists of 3 parts: Digital Strategy; Portfolio Optimisation and Strategic Rebranding of Eukanuba in the Asia Pac Region As part of Royal Canin's increased focus on Omnichannel sales, I lead the deployment of our global website in APAC markets (affectionally named "The HUB" as it will serve the basis for future digital programmes), as well as work with markets on how to optimise their e-commerce platform to ensure that it is digital ready. As part of my second portfolio, I identify strategic business opportunities in the Asia Pacific Region for Royal Canin to boost financial growth over 3 years and 5 years horizons. Finally, Eukanuba is on the verge of a major re-branding exercise to focus on its core value, to be the brand of choice for active, sporting dogs with its high protein content to keep up with the energy demands of active dogs. Show less



Consulting Group - Asia Insight Pte. Ltd.

• Senior Research Consultant

  • May 2018 - Jul 2018

• Research Consultant

  • Nov 2016 - Apr 2018

  Research Experience with private and government clients such as Samsung, Sony, HPB, STB and NVPC to name a few



BreadTalk Group

• Singapore
• Food & Beverages
• 400 - 500 Employee

• Management Associate for Food Republic

  • May 2015 - Nov 2016

  OPERATIONS ATTACHMENT Liaised with tenant boss of 五只小熊 to set up their first mini restaurant in Food Republic (VivoCity) Executed Food Republic's 2015 Nationwide Marketing Campaign within the HarbourFront district Liaised with international companies such as Canon Singapore and the Bank of America Merrill Lynch to increase participation in Food Republic's 2015 Nationwide Marketing Campaign Designed, planned and executed various tenant promotions within Food Republic's VivoCity outlet BRAND ATTACHMENT Secured, planned and launched Food Republic's inaugural marketing collaboration with Sentosa Negotiated for complimentary advertising space on Sentosa's main webpage Involved in product development for Food Republic's Christmas food products Planned and executed the marketing plan for Food Republic's Festive Products (Christmas Ice Kachang and Lantern Festival Tang Yuan) for 2015 and 2016; resulting in a doubling of sales from the previous year Invited and hosted international journalists from Japan who were doing a publication on Food Republic in a Japan based magazine - Globetrotters Show less



DFS Group Limited

• Hong Kong
• Retail
• 700 & Above Employee

• Marketing Intern

  • Dec 2015 - Jan 2016

  Coordinated and executed DFS Singapore's inaugural Airport Christmas Festivities aimed in increasing store traffic and brand awareness Scheduled the event flow between the three terminals over three weeks Created a digital album to commemorate the event and festivities Coordinated and executed DFS Singapore's inaugural Airport Christmas Festivities aimed in increasing store traffic and brand awareness Scheduled the event flow between the three terminals over three weeks Created a digital album to commemorate the event and festivities



SMU - Singapore Management University

• Singapore
• Non-profit Organizations

• Research Assistant

  • Aug 2013 - Nov 2014

  Hired as RA by Professor Michael Furmston for the publication of his latest leading textbook on Contract Law: Cheshire, Fifoot & Furmston on Contract (16th Edition) Identified and presented the change in legal position of Contract Law between UK and Singapore from 1990 to 2012 Identified the differences in Contract law between Singapore, Malaysia and Hong Kong Tracked the development of 120 contract law cases in Singapore over the fields of: terms & warranties, excluded and implied terms, rights of third parties, liquidated damages & penalties, frustration, restriction clauses and variations of the contract. Show less



GrocerMart Pte Ltd

• Singapore
• Retail
• 1 - 100 Employee

• Marketing Intern

  • May 2014 - Jul 2014

  Designed their digital inventory system user interface for their sales website Planned and budgeted the company's official company launched to prospective investors and clients Created the first email marketing newsletter for the company Designed their digital inventory system user interface for their sales website Planned and budgeted the company's official company launched to prospective investors and clients Created the first email marketing newsletter for the company



Tan Rajah & Cheah

• Singapore
• Law Practice
• 1 - 100 Employee

• Summer Legal Intern

  • Jun 2013 - Jun 2013

  One month attachment to the Criminal Litigation Department Researched the various legal position of the client Researched on and created presentation slides for Associate Tham Lee Jing for constitutional law presentation at Singapore Management University One month attachment to the Criminal Litigation Department Researched the various legal position of the client Researched on and created presentation slides for Associate Tham Lee Jing for constitutional law presentation at Singapore Management University