Anna Lacey

Export Sales Manager at The Helping Hand Company
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Contact Information
us****@****om
(386) 825-5501
Location
Aston Somerville, England, United Kingdom, UK
Languages
  • English -
  • French -

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Experience

    • United Kingdom
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Export Sales Manager
      • Jan 2013 - Present

      European Sales & Marketing manager Supply Chain management and establishment (France, Holland, Denmark predominantly) Product launch Europe Category Management Europe - Litter Clearance Product & Tools Event Management Europe The company is a British manufacturer of over 40 years, specialising in 4 market sectors: independence in daily living in the home and care setting; management of pressure and posture in static seating, litter collection and environmental education; 24 hour postural care. Our success is as the specialist, niche marketing, providing vertically integrated full service care for commissioner, budget holder and clinical specifiers. Show less

    • Mauritius
    • Construction
    • 1 - 100 Employee
    • Senior Marketing Officer
      • Nov 2011 - Jan 2013

      Arup is the creative force at the heart of many of the world’s most prominent engineering projects in the built environment and across industry. A truly global organisation with 85 offices in 35 countries. Marketing Officer for the Highways & Infrastructure Divison Arup is the creative force at the heart of many of the world’s most prominent engineering projects in the built environment and across industry. A truly global organisation with 85 offices in 35 countries. Marketing Officer for the Highways & Infrastructure Divison

    • Marketing Manager
      • Nov 2010 - Nov 2011

      • Development of product marketing and service plans to include marketing strategy and pricing structure for core products of Heatrae Sadia (based in Norwich) manufacturer of commercial cylinders and drinking water equipment. (B2B) • Establish route to market and price points for a range of service plans in support of new products • Brief commercial sales teams and field engineers with regards to new products and provide them with sales support in terms of driving consumer take-up of product and service plans. • Participate in defining regional promotional tools and sales tactics to drive sales of service plans and overall products e.g. micro sites, point of use marketing, technical support, trade events • Identify portfolio gaps and agree strategic actions • Establish launch criteria and support marketing requirements for direct customer base, internal customer service teams, website and suppliers and engineers in the field. • Motivate and Encourage up-take of service plans within customer service call centres. • Prepare and monitor monthly management reports with regards to plan and product sales against budget Show less

    • Marketing Communications Manager
      • Jan 2004 - Feb 2009

      I reported into 6 board directors and managed a budget in excess of £250k.Successfully launched two major product groups in final year which included all fulfilment marketing as well as direct product marketing campaigns and pricing strategies. Client base inc. Coca Cola, Britvic , Innserve, Bulmers and many other FMCG brands. • Managed NPD key engineering projects within the FMCG portfolio of customers • Marketing management • Distributor management- Irish & Scandinavia • Event management (planning and fulfilment for all international corporate events, trade fairs, commercial team’s training requirements) • Website management- content and updates (managing re-branding and implementation of content management system - Design & content for all corporate literature and products) • Establishment of key reports for new CMS system and link ups with website) • PR Management (press releases, advertorials, product promotions) • Project Management (new product development and launch working closely with engineering, commercial and quality control including management of budgets and timescales and producing CRM reports) •Management reporting for sales team •Managed capex applications for NPD • Business Tender Management • Brand Management (management of corporate rebranding campaigns) Show less

    • Biotechnology Research
    • 1 - 100 Employee
    • International Account Manager
      • Jan 1999 - Jan 2004

      Part of Bidvest Plc an international supply chain organisation. I managed contracts in excess of £1 million for their supply chain requirements within the financial sectors (banks, insurance etc) requiring EU platforms. Clients included; Bank of Milan, Schroder Ventures, Coutts & Co, PWC, BNP Paribas Part of Bidvest Plc an international supply chain organisation. I managed contracts in excess of £1 million for their supply chain requirements within the financial sectors (banks, insurance etc) requiring EU platforms. Clients included; Bank of Milan, Schroder Ventures, Coutts & Co, PWC, BNP Paribas

Education

  • Bournemouth Business School
    MBA European Enterprise Management, European Enterprise Management
  • University of Southampton
    Master's degree, French Studies

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