Experience

Maryland Patient Safety Center

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Business Development and Marketing

  • Mar 2018 - Present

  Strategic planning, outreach, growth and funding: -promoting educational opportunities and encouraging participation -planning annual conferences, recruiting sponsorships -management of the healthcare organization membership model for funding of, and participation in, MPSC activities that support dramatic improvements in patient safety and quality data throughout the state of Maryland and the Mid-Atlantic region Programming evolution and success: -nationwide sales and managment of the "Caring for the Caregiver: Implementing RISE" program; a partnership with Johns Hopkins Medicine *responsible for creation and oversight of the current marketing campaign resulting in a 405% growth in gross sales. *development and management of the national "RISE Network" shared learning model -development of the sales and marketing campaign for PFACQS (Patient and Family Advisory Council on Quality Safety) program, a partnership with MedStar Health -growth and oversight of the Diversity, Equity and Inclusion inititaive including: *Vaccine Acceptance Among Communities of Color *Maternal Health Equity: A wholistic approach to outcomes improvement for Black mothers Development of COVID-19 pandemic response messaging and programmatic changes including: *asynchronous e-Learining modules *new content focused on the needs of healthcare providers throughout the pandemic (i.e. resilience and wellbeing, patient and family engagement changes, vaccine acceptance among communities of color, etc.) Oversight of communications (i.e. social media campaigns, community outreach inititaves, fundraising campaigns, promotional e-blasts, print materials and graphic design). Responsible for website redesign and maintenance. Show less



Prime Healthcare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Business Development and Marketing

  • Apr 2016 - Jul 2017

  Creating and executing business development plans for existing service lines (i.e. Wound Care, ER, OR, Senior Behavioral Health, Therapy Services, Physician Practices, etc,) Creating and executing marketing roll out plans for new services, including assisting with recruitment of new hires crucial to program development (i.e. opening of Center for Cardiovascular Health, adoption of QuantaFlo PVD Screening program, promoting new General Surgeon and Wound Care physicians, Express Care Center, etc.) Market analysis of local post-acute healthcare relationships and development of Senior Network Programs to include preferred provider groups, physician inclusion, case management initiatives, liaison work, and outcomes improvement External communications including news articles, press releases, and media statements Formal internal communications (i.e. Employee Town Hall presentations, employee engagement programs, Medical Staff newsletters, etc.) Professional and Community Event planning, promoting and executing (i.e. Quarterly Post-acute Forums, Community Education events, Medical staff engagement events, etc.) Creation, management, and outcomes analysis for small and large scale advertising campaigns including newsprint, billboard, and television Show less



HCR ManorCare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Director

  • Oct 2010 - Apr 2016

  Exceed budgeted revenue and census goals of two 56-bed long term care facilities in Pittsburgh Consistently led the region as it relates to occupancy and contribution margin Creation and implementation of strategic marketing and advertising plan for a newly constructed 64-bed facility Successfully positioning the company at 150% occupancy to budget on opening day Present educational workshops, including continuing education courses for medical professionals and clinical care staff, on working with patients who have Alzheimer’s disease and related dementias Plan and execute marketing events, as well as oversee multimedia advertising to increase local market awareness Contribute to the design and development of sales and collateral pieces, utilized by the division on a national level Develop and maintain relationships with large and small scale accounts (i.e. acute care administration and patient care staff, physician practices, non-profit managers, Home Care and Hospice companies, ministry groups, local schools, etc.) Work directly with patient families on long term health care planning and decision making Show less