Experience

Notion Edge

• France
• IT Services and IT Consulting
• 1 - 100 Employee

• EMEA Marketing Lead/Project Manager & Consultant on SAP Customer Experience Solutions

  • May 2019 - Present

  • Management of SAP CX implementation projects (Emarsys, Sales & Marketing Cloud, Commerce Cloud, CDP) • Development and commercialization of SAP CX solution packages • Presales Management • Demand generation • Team Lead • Management of SAP CX implementation projects (Emarsys, Sales & Marketing Cloud, Commerce Cloud, CDP) • Development and commercialization of SAP CX solution packages • Presales Management • Demand generation • Team Lead



Villeroy & Boch

• Germany
• Glass, Ceramics and Concrete Manufacturing
• 700 & Above Employee

• In charge of Trade Marketing and kitchen sinks market France

  • Sep 2016 - Apr 2019

  As part of the International marketing management program, aiming to develop employees with transversal skills, I realised projects in different departments of the 2 main divisions of the company: bathroom & wellness and tableware. Tableware, digital team (B2C) : • Development of cross-channel international marketing campaigns (newsletter, web pages, e-shop banners, social media) • E-shop content management and development of its new functionalities (reorganisation of categories, creation of new pages and buttons) • Research and evaluation of potential e-commerce partners in Benelux countries • Development of ideas for a new upscale marketing and distribution strategy Bathroom products, kitchen sinks (B2B): • Sinks market management for France (creation and set up of the marketing plan, follow up on collections performance, development of new products together with the product management team in the HQ) • Elaboration of external and internal communication tools (catalogues, flyers, POS, presentations, newsletter) • Benchmark and competitive analysis • Development and execution of promotional events for distributors and end users Show less



International Chamber of Commerce

• France
• International Trade and Development
• 400 - 500 Employee

• Marketing Coordinator

  • Apr 2015 - May 2016

  Marketing of various paid services offered by ICC such as professional publications, training and conferences, online training. Main responsibilities: • Creation and analysis of email campaigns • Management of Publications and Training & Conferences accounts on Social Media (6 accounts in total) • Research and coordination of media partnerships • Preparation of content for promotional materials (sliders and banners, catalogues) and design team briefing • Update of the E-commerce website • Development of new sales channels and promotional possibilities • Customer studies • Merchandising project Two key missions have been accomplished during 1-year period: 1) Based on analytics of emailing campaigns, competitive research and the latest trends in email marketing, a new template for Publications emailing campaigns has been developed and set up. 2) The first line of the ICC branded souvenirs in a range of 12 products has been launched. The work on this project included products selection, elaboration of the design together with the design team, costs and revenue estimation, research of suppliers, development and implementation of promotional and sales strategies. Show less



Orange Business

• France
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Assistant

  • Sep 2014 - Mar 2015

  The Internship took place in a B2B marketing department of the entity, offering internal consultancy services to Orange subsidiaries in Europe, Asia, Middle East and Africa. Main responsibilities: • Animation of two thematic communities of the B2B marketing department on internal social networks • Preparation of newsletters • Organization of the international seminar of two communities in Poland • Competitive analysis and benchmarking • Development of the Customer Value Propositions for B2B products • Mapping of the B2B offers of Orange subsidiaries Results of the internship: 1) Successful organisation of the international marketing seminar in Warsaw for 30 participants (logistics, development of content of the seminar, preparation of agenda and venue, communication with the participants) 2) Conduction of the competitive research and analysis of the Optic Fiber offers on 6 European markets. Show less



Russian Book Foundation

• Paris Area, France

• Marketing Consultant

  • Mar 2014 - Jun 2014

  • Company consultancy project of ESCP Europe Business School in a team of 5 students • Working on the Marketing strategy development for the brand RUSTORY Paris • Behavioral segmentation of target audience • Mapping of the Paris cultural landscape & prioritizing of potential partners • Identification of the best communication channels • Development of the content of events and creative ideas for the marketing plan • Company consultancy project of ESCP Europe Business School in a team of 5 students • Working on the Marketing strategy development for the brand RUSTORY Paris • Behavioral segmentation of target audience • Mapping of the Paris cultural landscape & prioritizing of potential partners • Identification of the best communication channels • Development of the content of events and creative ideas for the marketing plan



Bremont Watch Company

• United Kingdom
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Business Development Consultant

  • Sep 2013 - Jan 2014

  • Company consultancy project of ESCP Europe Business School in a team of 5 students • Working on International Business Development Strategy • Marketing research on different European luxury watch markets (France, Italy, Germany, Russia) • Analysis of key success factors of the company and its main competitors • Company consultancy project of ESCP Europe Business School in a team of 5 students • Working on International Business Development Strategy • Marketing research on different European luxury watch markets (France, Italy, Germany, Russia) • Analysis of key success factors of the company and its main competitors



Fine Art Gallery (Moscow gallery of contemporary art)

• Moscow, Russian Federation

• PR-manager

  • Feb 2013 - Aug 2013

  • Preparation of newsletters, press releases and printed materials for the media and clients • Organisation of exhibitions and different gallery’s projects (from 50 visitors) • Leading the gallery’s pages in social networks (Facebook, Vkontakte, Twitter) • Participation in sales of Russian contemporary paintings (price level: 4000-20000 euros) • Preparation of newsletters, press releases and printed materials for the media and clients • Organisation of exhibitions and different gallery’s projects (from 50 visitors) • Leading the gallery’s pages in social networks (Facebook, Vkontakte, Twitter) • Participation in sales of Russian contemporary paintings (price level: 4000-20000 euros)



Sanoma

• Finland
• Book and Periodical Publishing
• 300 - 400 Employee

• Freelance journalist in VEDOMOSTI.Friday

  • Oct 2011 - Dec 2012

  • Reviewing architectural and design events • Interviewing professionals of this sphere • Writing news about art auctions for the special editions about the art market • Reviewing architectural and design events • Interviewing professionals of this sphere • Writing news about art auctions for the special editions about the art market



RIA Novosti

• Russian Federation
• Media Production
• 200 - 300 Employee

• Intern in the department of culture and entertainment

  • Jul 2012 - Sep 2012

  • Monitoring of Russian and foreign cultural websites and websites of art and cultural institutions • Writing news, articles and reviews • Interviewing artists • Visiting press-conferences and different cultural events • Monitoring of Russian and foreign cultural websites and websites of art and cultural institutions • Writing news, articles and reviews • Interviewing artists • Visiting press-conferences and different cultural events