Anna Karaulova
Group Commercial Director at iConText- Claim this Profile
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Русский Full professional proficiency
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Английский Limited working proficiency
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Bio
Experience
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iConText
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Russian Federation
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Technology, Information and Internet
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1 - 100 Employee
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Group Commercial Director
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Dec 2020 - Present
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Creator and Moderator
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Aug 2015 - Apr 2021
Achievements: — Community growth from zero to 4,700 Facebook users, 1,470 subscribers of the Telegram channel and 1,020 members of the Telegram chat — Launch of nine training products: webinars, panel discussion, meetings for heads of digital agencies. All projects are profitable. 750 participants overall — Start of a new format for training sales managers - Sales Battle. Number of participants and spectators: 175 people — Creation and implementation of the author’s online training “Agency business processes: how to get rid of routine tasks”. 64 heads of agencies and web studios attended Responsibilities: — Content creation, community building — Product development from audience research to ready solutions
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i-Media
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Advertising Services
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1 - 100 Employee
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Executive Director Of Development
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Aug 2013 - Nov 2020
Achievements: — Three new business units started from scratch: 1) Price Platforms (Yandex Market, Google Merchant Center etc) 2) Paid social (ad) (Facebook, Vkontakte, Instagram, Odnoklassniki) 3) SMM — Creation and development of a Corporate Training Program — CRM implementation Responsibilities: — Product formation, leadership of Marketing Managers — Sales to new and current customers, management of Sales Managers, Account Managers and Advertising Specialists — Projects management — Hiring, training and firing employees — Development of staff motivation programs — Responsibility for financial performance of business units: turnover, revenue, expenses, profit
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MediaGuru digital-агентство
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Russian Federation
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Advertising Services
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1 - 100 Employee
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CEO, Managing Partner
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Jan 2010 - Apr 2013
Achievements: — Сompany foundation: hiring employees, developing documents and products — Agency turnover growth from 420,000 to 32,000,000 rubles per month — The agency has been profitable throughout its existence Responsibilities: Did everything: — Reporting to the Board of Directors for P&L — Development of the company's strategy, organizational structure, business processes — Product and documentation development — Hiring, dismissing and reducing employees — Development of incentive programs: from principles to calculations — Leading sales and negotiation processes — Control over large projects, meetings with key clients of the agency — Software development guidance — Marketing, advertising and PR management — Back office management: lawyers, HR, financie etc.
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RBS corporation
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Russian Federation
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Technology, Information and Internet
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1 - 100 Employee
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Media Director, Head of Advertising
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Oct 2008 - Jan 2010
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Education
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Государственный Университет Управления (ГУУ)
Management in the Field of Internet Technologies RMA -
Новгородский Государственный Университет им. Ярослава Мудрого (НовГУ)
Степень магистра, Public Relations