Anna Johansson
Head of Design & Creative Director at Flattered AB- Claim this Profile
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Svenska Native or bilingual proficiency
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Engelska Professional working proficiency
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Spanska Elementary proficiency
Topline Score
Bio
Leticia de Macedo Pontes
Working together with Anna was incredibly inspirational since she combines her passion for design, the customers' needs, and the company’s identity in a very special way. It’s a difficult task that she managed gallantly. It’s why her first collection at Flattered received a nomination for the most relevant fashion prizes in Sweden 2018. Besides being a great professional, she was also a trustworthy colleague — one of the best I have had. Anna is hardworking and has a keen eye for details. It was genuinely inspiring to work together with her, and to sell the collections she created was amazing! Anna always made me a part of the development of the collections. That made me able to share the original and passionate story behind each collection, which was one of the reasons the seasons we worked together set sales records and reached high-end resellers around the world.
Leticia de Macedo Pontes
Working together with Anna was incredibly inspirational since she combines her passion for design, the customers' needs, and the company’s identity in a very special way. It’s a difficult task that she managed gallantly. It’s why her first collection at Flattered received a nomination for the most relevant fashion prizes in Sweden 2018. Besides being a great professional, she was also a trustworthy colleague — one of the best I have had. Anna is hardworking and has a keen eye for details. It was genuinely inspiring to work together with her, and to sell the collections she created was amazing! Anna always made me a part of the development of the collections. That made me able to share the original and passionate story behind each collection, which was one of the reasons the seasons we worked together set sales records and reached high-end resellers around the world.
Leticia de Macedo Pontes
Working together with Anna was incredibly inspirational since she combines her passion for design, the customers' needs, and the company’s identity in a very special way. It’s a difficult task that she managed gallantly. It’s why her first collection at Flattered received a nomination for the most relevant fashion prizes in Sweden 2018. Besides being a great professional, she was also a trustworthy colleague — one of the best I have had. Anna is hardworking and has a keen eye for details. It was genuinely inspiring to work together with her, and to sell the collections she created was amazing! Anna always made me a part of the development of the collections. That made me able to share the original and passionate story behind each collection, which was one of the reasons the seasons we worked together set sales records and reached high-end resellers around the world.
Leticia de Macedo Pontes
Working together with Anna was incredibly inspirational since she combines her passion for design, the customers' needs, and the company’s identity in a very special way. It’s a difficult task that she managed gallantly. It’s why her first collection at Flattered received a nomination for the most relevant fashion prizes in Sweden 2018. Besides being a great professional, she was also a trustworthy colleague — one of the best I have had. Anna is hardworking and has a keen eye for details. It was genuinely inspiring to work together with her, and to sell the collections she created was amazing! Anna always made me a part of the development of the collections. That made me able to share the original and passionate story behind each collection, which was one of the reasons the seasons we worked together set sales records and reached high-end resellers around the world.
Experience
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Flattered
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Sweden
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Retail Apparel and Fashion
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1 - 100 Employee
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Head of Design & Creative Director
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May 2018 - Present
As Head of design & creative director at Flattered I direct all visuals that cover the brand. Today I am working mainly organizing and building the Flattered brand and at the same time designing and developing our products.Key responsibilities:- Leading the Creative team forward- directing tonality and preserving the brand visuals. - Researching and analyzing- upcoming trends, colors, and qualities.- Product development (daily contact with factories, creating tech packs, fittings, prototype/sample-handling, color/quality etc.)- Developing products in collaboration with external creatives (Influencers, artists etc.)- Collection presentations with press, buyers and stylists- Panning and project managing campaigns- Website layout and experience- Social media channels and update of visual standards- Sales materials such as lookbooks etc.- Packaging design- Planning and design of showroom and store spaces. -Concept styling. At the same time, I am responsible for the strategies behind the brand-building. Whom are we working with, how should Flattered be exposed, what should the consumer feel, think and say when they associate with our world.
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Designer & Creative Manager
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Aug 2017 - Apr 2018
As designer & creative manager I was working with building new collections and working with re-branding the Flattered brand. Key responsibilities:-Product development (tech packs, fittings, prototype/sample-handling, color/quality etc.-Developing products in collaboration with external creatives (Influencers, artists etc.-Collection presentations-Creating new Visual guidelines for the Brand.-Campaign planning-Overseeing social media channels and update the visual approach.-Design new packaging- shoeboxes, dustbags, e-com bags.-Design new visual merchandising for retailers.-Sales materials such as lookbooks etc.
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Creative
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Jan 2017 - Present
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Artist | Graphic Designer
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Jan 2017 - Present
Freelance- creating abstract art both in digital and traditional techniques. Mainly acrylic and ink-based artworks.Sold exclusively for art- and interior stores such as The Poster Club, Åhléns, Paper Collective, and Wall of Art. Instagram: www.instagram.com/annajohansson.official Freelance- creating abstract art both in digital and traditional techniques. Mainly acrylic and ink-based artworks.Sold exclusively for art- and interior stores such as The Poster Club, Åhléns, Paper Collective, and Wall of Art. Instagram: www.instagram.com/annajohansson.official
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Filippa K
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Sweden
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Retail Apparel and Fashion
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100 - 200 Employee
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Junior Designer
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Aug 2016 - Sep 2017
As a junior designer at Filippa K, I worked with more fine qualities and got to dig into the sustainable way of thinking when developing products. Also, working in a very creative environment with a team of brilliant creatives, buyers, seamstresses and pattern makers. I was covering Woman department- knits, woven, print dept, jersey, and Soft Sport, which gave me good insights in both working with different qualities but also have a mindset of how to build collections properly. Key responsibilities:-Product development: (creating tech packs-Assist in fittings and work with patternmakers-Prototype/sample-handling in collaboration with buying-team.-Developing sales materials.-Creating print stories and being involved in buying and adapting prints to the Filippa K brand.
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H&M
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Sweden
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Retail
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700 & Above Employee
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Designer
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Jun 2014 - Aug 2016
DIVIDED AccessoriesAccessories at Divided includes a range of products, everything from bags, belts to gloves, caps, hats stationary and knitted scarfs etc. My responsibility was to do profound research of all the items, trends, colors and making sure that they stay up to date analyzing the current market. Besides research, I developed new products from idea to final product, which included product development, fitting, and handling of prototypes and finally following up on the product chain.
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Graduation show at London Fashion week
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May 2014 - May 2014
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H&M
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Sweden
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Retail
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700 & Above Employee
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Internship Trainee
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Aug 2013 - Nov 2013
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Araks
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Internship
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May 2013 - Aug 2013
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Education
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2010 - 2011
Swedish School of Textiles
Foundation degree, Fashiondesign -
2011 - 2014
Högskolan i Borås
Bachelor of Fine Arts (B.F.A.), Fashion design -
2007 - 2010
Per Brahe Gymnasiet
Upper Seconday School, Design and Arts
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