Anna Izotova
User Acquisition Manager at ZeptoLab- Claim this Profile
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English Full professional proficiency
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Spanish Native or bilingual proficiency
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Russian Native or bilingual proficiency
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Catalan Elementary proficiency
Topline Score
Bio
LinkedIn User
I want to mention here that Anna was a student in my class on Innovation policies taught in the Master’s programme in Economics and Business during the spring 2019 semester at UAB. She performed excellently in every aspect of this course. In fact, she was among the top 5% of the class. I also supervised her master’s thesis in which she obtained an outstanding grade, showing that she is accurate and thorough in her research, pays attention to details and has an extraordinary ability to analyse problems.
Svetlana Saveleva
Работала с Анной в SGS в 2018 году. За время работы Анна проявила себя как решительный и внимательный к деталям сотрудник, готовый прийти на помощь коллегам. Также Анна всегда проявляла высокий уровень энтузиазма и проективно решала задачи. Было комфортно и интересно работать вместе.
LinkedIn User
I want to mention here that Anna was a student in my class on Innovation policies taught in the Master’s programme in Economics and Business during the spring 2019 semester at UAB. She performed excellently in every aspect of this course. In fact, she was among the top 5% of the class. I also supervised her master’s thesis in which she obtained an outstanding grade, showing that she is accurate and thorough in her research, pays attention to details and has an extraordinary ability to analyse problems.
Svetlana Saveleva
Работала с Анной в SGS в 2018 году. За время работы Анна проявила себя как решительный и внимательный к деталям сотрудник, готовый прийти на помощь коллегам. Также Анна всегда проявляла высокий уровень энтузиазма и проективно решала задачи. Было комфортно и интересно работать вместе.
LinkedIn User
I want to mention here that Anna was a student in my class on Innovation policies taught in the Master’s programme in Economics and Business during the spring 2019 semester at UAB. She performed excellently in every aspect of this course. In fact, she was among the top 5% of the class. I also supervised her master’s thesis in which she obtained an outstanding grade, showing that she is accurate and thorough in her research, pays attention to details and has an extraordinary ability to analyse problems.
Svetlana Saveleva
Работала с Анной в SGS в 2018 году. За время работы Анна проявила себя как решительный и внимательный к деталям сотрудник, готовый прийти на помощь коллегам. Также Анна всегда проявляла высокий уровень энтузиазма и проективно решала задачи. Было комфортно и интересно работать вместе.
LinkedIn User
I want to mention here that Anna was a student in my class on Innovation policies taught in the Master’s programme in Economics and Business during the spring 2019 semester at UAB. She performed excellently in every aspect of this course. In fact, she was among the top 5% of the class. I also supervised her master’s thesis in which she obtained an outstanding grade, showing that she is accurate and thorough in her research, pays attention to details and has an extraordinary ability to analyse problems.
Svetlana Saveleva
Работала с Анной в SGS в 2018 году. За время работы Анна проявила себя как решительный и внимательный к деталям сотрудник, готовый прийти на помощь коллегам. Также Анна всегда проявляла высокий уровень энтузиазма и проективно решала задачи. Было комфортно и интересно работать вместе.
Credentials
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Certificate of Achievement (B1 level)
Enforex - Learn Spanish in Spain and Latin AmericaSep, 2019- Nov, 2024 -
Google Ads Display Certification
GoogleJun, 2020- Nov, 2024 -
Shopping ads Certification
GoogleMay, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleMar, 2020- Nov, 2024 -
IELTS
Cambridge Assessment EnglishMar, 2018- Nov, 2024
Experience
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ZeptoLab
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Spain
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Computer Games
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100 - 200 Employee
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User Acquisition Manager
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Aug 2022 - Present
- Managing high budgets on key channels across different Apps with target ROAS. - Increasing profitability of UA campaigns on Meta/TikTok/Google to achieve revenue / net profit goals. - Participation in budget planning. - Working with different monetisation Apps (IAP / Ads). - Improve efficiency of Soft Launch phase from marketing side. - In charge of creatives process (Concepts ideas -> testing -> reporting -> UA scaling) and automating the process of testing and reporting. - Improve tech integrations (IOS schemas, test events) and lower discrepancy by analysing different SDKs. Show less
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Junior User Acquisition Manager
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Jan 2022 - Aug 2022
- Increasing profitability of UA campaigns on Facebook/ ASA / ASO across different apps (CATS, Bullet Echo, Overcrowded, Downhill Smash, EvoPop). Experimenting, testing new features Facebook.- Managing creatives testing process to strengthen campaigns’ performance. Building new creatives approach for each game. A/b testing of creatives. - Improve soft launch process and decision making on Facebook (CPI, CTR tests) + product acquisition. - Data analysis of key metrics (ROAS, CPI, CVR, pROAS).- Tech support for Facebook processes, SKAD, IOS, integrations with MMP (Adjust, Appsflyer). Show less
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User Acquisition Intern
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Sep 2020 - Feb 2022
- A/b testing of creatives. - Soft launch process on Facebook (CPI, CTR tests) + product acquisition. - Data analysis of key metrics (ROAS, CPI, CVR, pROAS).- Tech support for Facebook processes
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Estudio34 - A Good Rebels company
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Spain
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Advertising Services
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1 - 100 Employee
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Junior PPC and Analytics Analyst
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Feb 2020 - Sep 2020
SEM and Google Analytics SEM and Google Analytics
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SGS
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Switzerland
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Professional Services
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700 & Above Employee
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Administrator in administrative department
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Mar 2018 - Aug 2018
- Responsible for invoices - Monthly reporting to departments to keep them informed about expenses and invoices (Excel) - Connection between different departments - Improving documentation flow - Office-manager's work, including making business trips, booking tickets, organization of meetings - Work in programs: Back Office, Share Point - Responsible for invoices - Monthly reporting to departments to keep them informed about expenses and invoices (Excel) - Connection between different departments - Improving documentation flow - Office-manager's work, including making business trips, booking tickets, organization of meetings - Work in programs: Back Office, Share Point
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Education
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2019 - 2023
Universitat Autònoma de Barcelona
PhD, Entrepreneurship and management -
2018 - 2019
Universitat Autònoma de Barcelona
The Master in Economics and Business Administration (MEBA), Economics and Business Administration -
2009 - 2014
Saint Petersburg State University
Specialist, Economics and Management
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