Experience

Stickybeak

• New Zealand
• Marketing Services
• 1 - 100 Employee

• Chief Executive Officer

  • May 2022 - Present



Golf New Zealand

• New Zealand
• Spectator Sports
• 1 - 100 Employee

• Board Member

  • Jan 2022 - Present



Les Mills International

• New Zealand
• Wellness and Fitness Services
• 500 - 600 Employee

• Chief Marketing Officer

  • Jan 2020 - Jul 2022

• Global Strategic Planning Director - Marketing

  • May 2016 - Jan 2020



New Zealand Trade and Enterprise

• New Zealand
• International Trade and Development
• 700 & Above Employee

• Sponsorship Programme Manager

  • Feb 2016 - May 2016



STA Travel

• United Kingdom
• Travel Arrangements
• 700 & Above Employee

• Digital Product Manager - APAC

  • Nov 2014 - May 2015

• Online Manager NZ

  • Sep 2013 - Nov 2014



Maternity leave

• Maternity leave

  • Feb 2013 - Sep 2013



New Zealand Way

• Auckland, New Zealand

• Board Director

  • May 2011 - Feb 2013

  The New Zealand Way is a board responsible for the management of the New Zealand fern brand mark. It is a joint shareholding between New Zealand Trade and Enterprise and the New Zealand Tourism Board (Tourism New Zealand). As Brand Manager at Tourism New Zealand I contributed to the rollout of the New Zealand brand mark program, as well as assisted with decisions made by the Board in regard to the development of government department and agency requirements for the fern. The New Zealand Way is a board responsible for the management of the New Zealand fern brand mark. It is a joint shareholding between New Zealand Trade and Enterprise and the New Zealand Tourism Board (Tourism New Zealand). As Brand Manager at Tourism New Zealand I contributed to the rollout of the New Zealand brand mark program, as well as assisted with decisions made by the Board in regard to the development of government department and agency requirements for the fern.



Tourism New Zealand

• New Zealand
• Advertising Services
• 100 - 200 Employee

• Brand Manager

  • Feb 2011 - Feb 2013



STA Travel

• United Kingdom
• Travel Arrangements
• 700 & Above Employee

• Marketing and Communications Manager - NZ

  • Feb 2008 - Feb 2011



Avis Budget Group

• United States
• Travel Arrangements
• 700 & Above Employee

• Budget Brand Manager

  • Aug 2007 - Feb 2008



Ladbrokes eGaming

• London, United Kingdom

• Marketing Manager CRM

  • Apr 2007 - Aug 2007



Various

• London, United Kingdom

• Contracting in London

  • Jun 2006 - Dec 2006

  Product Marketing Executive, Chartered Institute of Management Accountants Project Manager, Fiori Nash International Market Research Responsibilities • Development and execution of product launch activities and integrated marketing plans • Responsible for setting campaign budgets and achieving revenue targets • Development and writing of direct mail, web, email and advertising copy • Liaison with and coordination of internal and external (including international) contacts. Product Marketing Executive, Chartered Institute of Management Accountants Project Manager, Fiori Nash International Market Research Responsibilities • Development and execution of product launch activities and integrated marketing plans • Responsible for setting campaign budgets and achieving revenue targets • Development and writing of direct mail, web, email and advertising copy • Liaison with and coordination of internal and external (including international) contacts.



Chartered Accountants Australia and New Zealand

• Australia
• Accounting
• 700 & Above Employee

• Brand Campaign Specialist

  • Feb 2005 - May 2006

  Brand Campaign Specialist (internal promotion from Campaign Coordinator role) Campaign Coordinator Feb 05 – Nov 05 Brand Campaign Specialist (internal promotion from Campaign Coordinator role) Campaign Coordinator Feb 05 – Nov 05