Experience

White Mountain Footwear Group

• United States
• Retail
• 1 - 100 Employee

• SEO Specialist

  • Nov 2017 - Present



Planetshoes.com

• Waltham, MA

• Marketing Business Analyst

  • Feb 2011 - Nov 2016

  Marketing Business Analyst •Created original SEO content for site pages and all Planet Inc. products. •Created original Ad Copy content to drive site traffic and diversify customer base. •Created relevant tracking for entire PlanetShoes site to reflect current product classification trend, creating a consistent assortment across all product categories. •Created site search re-directs to provide customer with a more targeted product assortment •Managed all Item Descriptions with subcontracted team. •Assisted Marketing team with weekly/monthly reports using data generated by Google Analytics. Brand Manager: •Managed 35 footwear brands on Planetshoes.com site. •Managed Amazon inventory upload process and worked to resolve item errors with Amazon team. •Developed partnerships with vendors and jobbers, negotiated returns, off-price and sell-off agreements. •Created and analyzed targeted sales reports to ensure growing profitability. •Attended trade shows: helped select and buy merchandise while placing in-season orders.



Burberry

• United Kingdom
• Luxury Goods & Jewelry
• 700 & Above Employee

• General Manager

  • May 2009 - Apr 2010



Talbots

• United States
• Retail
• 700 & Above Employee

• Associate Buyer

  • Jun 2009 - Jan 2010

  • Developed assortment plans on a quarterly basis consistent with Talbots financial goals for all Talbots 500+ stores nationwide. • Developed frameworks for seasonal purchase guidelines that establish a balanced assortment based on current business strategy, opportunities, and last year’s benchmark history. • Developed mark-up and set target prices with Sourcing and Planning teams to achieve IMU plans and drive the Gross Margin. • Maintained inventory levels through close partnership with Planning/Allocation teams to ensure optimal stock levels and drive profitability.



Saks Fifth Avenue

• United States
• Retail
• 700 & Above Employee

• Assistant Buyer

  • Sep 2006 - Apr 2009

  Assistant Buyer – Women’s Collections, Saks Private Label-$30M annual volume • Created weekly, monthly and seasonal business performance evaluation and analysis reports. • Effectively identified volume drivers and reacted to sales performance to maximize sales. • Initiated creative strategies in partnership with buyer and planner in order to maintain proper inventory levels and drive the gross margin. • Worked closely with the planning team and responsible for maintaining all aspects of the Open To Buy. • Assisted Buyer in creating seasonal buys and allocate to stores while adhering to the financial plan. • Acted as a liaison with vendors and store managers to maximize business opportunity at store level. • Negotiated cost with vendors for off-price retail to increase profitability and drive the gross margin. Merchandise Assistant – Women’s Outerwear and Swim Departments • Coordinated all aspects of multi million dollar purchase orders, with strong attention to detail and adherence to deadlines. • Assisted Buyer in market preparation by compiling selling history reports prior to market meetings. • Created and maintained and weekly selling reports for buying team.