Anna Grzywa

Co-Founder and Owner at APG LAB Group
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CO

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Bachir Daoud

Anna is an ambitious and dedicated Product Manager. Her creative side in a combination with a strong business mind has helped her identify as well as develop products with great sales potential. As a colleague Anna is a humble team player and a pleasure to work with. I'm therefore very happy to recommend Anna to future employers!

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Experience

    • Business Consulting and Services
    • 1 - 100 Employee
    • Co-Founder and Owner
      • Jun 2022 - Present

      With extensive product development and marketing experience, we are innovation and creative beauty specialists offering a full consultancy services and product development across the beauty industry. • Global Sourcing (Asia & Europe focus) • Product Development (Beauty Tools, Fashion Accessories, Home & Deco) • Market Research (Company Short-listing, Competitor Analysis, New Product Ideas) With extensive product development and marketing experience, we are innovation and creative beauty specialists offering a full consultancy services and product development across the beauty industry. • Global Sourcing (Asia & Europe focus) • Product Development (Beauty Tools, Fashion Accessories, Home & Deco) • Market Research (Company Short-listing, Competitor Analysis, New Product Ideas)

    • Poland
    • Cosmetics
    • 1 - 100 Employee
    • Sourcing & Product Development
      • Jun 2022 - Present

      Customized accessories for your brand. • Beauty Tools - We specialize in creating premium quality beauty tools. • Home & Deco - We offer beautiful designs to add character and life to your space. • Fashion Accessories - We design & produce the right fashion accessories to complete your collection. Customized accessories for your brand. • Beauty Tools - We specialize in creating premium quality beauty tools. • Home & Deco - We offer beautiful designs to add character and life to your space. • Fashion Accessories - We design & produce the right fashion accessories to complete your collection.

    • Wellness and Fitness Services
    • Product Development & Marketing Director
      • Feb 2017 - Jun 2021

      Asquan is a boutique global company that develops, sources, creates, produces & markets turn-key beauty solutions with great passion for prestigious brands & retailers all over the globe. With offices in Hong Kong, USA & Europe we focus on full outstanding customer service and fast-track innovation and on-trend creativity. • Development of primary packaging & beauty tools for main players in the beauty industry • Supervising OEM & ODM projects • Business Development (Australia, Middle East, Europe, Africa) • Preparing & presenting the company at trade shows (Cosmoprof, MakeUp in™, PCD Paris) • B2B print & digital media (Beauty Packaging, SPC, GCI Magazine, BW Confidential, Premium Beauty News) • Sourcing & Merchandising Show less

    • Hong Kong
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Product Manager
      • Aug 2015 - Feb 2017

    • Product Manager
      • Jul 2014 - Jul 2015

      • Textiles (printed scarves, cold weather, lingerie), sunglasses, cosmetic accessories, home & deco• Building up collections and seasonal items • Fashion trend research and analysis (Fashion Snoop)• Meetings with customers• Sourcing (visiting factories on weekly basis, international fairs, overseas shopping trips)• Merchandising & production• Business development

    • India
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Global Product Manager Accessories
      • Mar 2013 - Apr 2014

      • Managing global portfolio of Cosmetic Accessories • Product development (around 70 SKUs annually)• Contact and communication with international suppliers, mainly Asian • Close collaboration with cosmetic Brand Managers, Creative, Purchasing and NPD teams• Communications and presentations with Oriflame internal regions • Global pricing guidelines for Cosmetic Accessories• Sales analysis • Competitor’s watch and trend research • Sharing regional knowledge within the global team Show less

    • Regional Category Specialist – Youth & Accessories, EMEA Region
      • Mar 2012 - Feb 2013

      • Managing Youth category (Skin Care, Fragrance, Color Cosmetics, Personal & Hair Care products directed to Youth, in total 200 SKUs)• Planning flow of novelties and ongoing products ( settings straight discounts, purchase with purchase, gift with purchase, section driver offers)• Planning key resources for Youth section (space allocation, scratch & sniff, sampling)• Price positioning – setting standard & merchandising prices for new launches• Close cooperation with a creative team in Stockholm in terms of layout briefing and creation• Microsoft Project Team member (setting timeschedule for Catalogue Planning, Category, Forecasting, Excess & Obsolete teams) Show less

    • Regional Category Specialist - Accessories, EMEA Region
      • Jan 2010 - Feb 2012

      • Strategy creation and implementation• Managing portfolio of 300 new SKUs per year • Close cooperation with NPD team (preparing regional briefs for new products – catalogue & section drivers and seasonal collections, preliminary volume estimation) and with Global Marketing team based in Stockholm (realized projects – Puma, Disney Cars, Disney Cars2, Tangled, WTA, Charity)• Quartery product flow creation & plans presentation during quarterly marketing sessions with EMEA markets• Fashion & Jewellery layout briefing• Price positioning of new launched products in 23 markets; setting regional loyalty & activity offers• Setting standard and merchandising prices in Polish market for new launched products• Preparing Newsletter information of key product launches• Preparing category reports & analyses (unit per order, unit per active, sales performance, margin impact)• Close cooperation with Forecasting team (volume estimations), Excess & Obsolete team (sale actions, cannibalization check), Catalogue Planning team (catalogue creation – quarterly brainstormings, activity & loyalty programmes, key campaign KPIs assessment, layouts acceptance), Global Logistic team (product delivery on time) Show less

    • Regional Market Specialist, EMEA Region
      • Jan 2009 - Jun 2010

      • price positioning of new products for three markets of EMEA Region – Croatia, Bosnia and Herzegovina, Slovenia• setting merchandising prices in above mentioned markets• setting combination offers: Buy1 Buy set, But 1 Get 1 free, Mix offers; activity & loyalty offers• assessing impact of pricing decisions on units/sales/profit (planning and post implementation)• close cooperation with forecasting team• competition monitoring in terms of pricing• regionalizatoin project - a first market specialist position in a company, testing possibilities of local pricing management from a regional level Show less

    • Catalogue Planning Assistant, CEM Region
      • Apr 2008 - Dec 2008

      • sale pages creation, stock & excess analyses– close cooperation with 13 countries of CEM Region• active participation in catalogue planning process• preparing presentations, reports and market analyses for Category and Excess & Obsolete teams

    • Poland
    • Printing Services
    • 1 - 100 Employee
    • Project Coordinator
      • Sep 2006 - Dec 2006

      • individual project – researching, mapping and planning KOMPAN’s market entry to India and Taiwan (successful market entries: gaining two distributors in India and one in Taiwan) • assessing and researching of Indonesian, Malaysian, and Philippine markets (positioning, competitive analysis, brand recognition) • marketing projects related to Chinese market (e.g. Sponsorship Project) • preparing marketing reports and presentation material • individual project – researching, mapping and planning KOMPAN’s market entry to India and Taiwan (successful market entries: gaining two distributors in India and one in Taiwan) • assessing and researching of Indonesian, Malaysian, and Philippine markets (positioning, competitive analysis, brand recognition) • marketing projects related to Chinese market (e.g. Sponsorship Project) • preparing marketing reports and presentation material

    • Personal Assistant to Financial Director
      • Jun 2003 - Sep 2003

      • financial reporting, invoicing using MS Excel and SAP • filing, accounting • financial reporting, invoicing using MS Excel and SAP • filing, accounting

Education

  • Aalborg University
    International Business Economics
    2006 - 2008
  • University of Warsaw
    master, Management & Marketing
    2001 - 2006

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