Experience

FOLKDAYS

• Germany
• Retail
• 1 - 100 Employee

• E-Commerce

  • Sep 2023 - Present

  Managing the online shop and the retail store, helping to define the product range, stocking products, shipping items to customers, analysing key data, developing and implementing marketing strategies and maintaining contact with customers. Managing the online shop and the retail store, helping to define the product range, stocking products, shipping items to customers, analysing key data, developing and implementing marketing strategies and maintaining contact with customers.



Freelance Editor

• Berlin

• Freelance Editor

  • 2008 - Present

  Writing for different online and print publications like Universal, Husk Magazine, [030] Magazin Berlin, styleproofed, Styleranking, edelight, mitStil, New Yorker, Zankyou, mode.net, Lexposure, mirapodo, Fashion-Insider, Glam, Querbinder Magazin, Pink the Web, etc. Writing for different online and print publications like Universal, Husk Magazine, [030] Magazin Berlin, styleproofed, Styleranking, edelight, mitStil, New Yorker, Zankyou, mode.net, Lexposure, mirapodo, Fashion-Insider, Glam, Querbinder Magazin, Pink the Web, etc.



OUI

• Germany
• Food and Beverage Services

• Head of PR, Marketing & Communication

  • Oct 2020 - Dec 2020

  Management of the communication and marketing strategy. Social media handling, sales partner development, product shipping, event sponsorship, market placement, collaborations and data analysis. Management of the communication and marketing strategy. Social media handling, sales partner development, product shipping, event sponsorship, market placement, collaborations and data analysis.



UFA SERIAL DRAMA GmbH

• Germany
• Media Production
• 100 - 200 Employee

• Set-Aufnahmeleiter-Assistenz

  • Jul 2020 - Aug 2020

  Supporting the set production manager and the shooting team in the organisational preparation and execution of the film production. Supervision of participants and extras as well as the daily set procedure. Supporting the set production manager and the shooting team in the organisational preparation and execution of the film production. Supervision of participants and extras as well as the daily set procedure.



Traffic Productions

• Germany
• Advertising Services
• 1 - 100 Employee

• Account-Manager

  • Jan 2020 - Feb 2020

  Account- and project management of the re-packaging design for the client Aldi Süd & Nord. Account- and project management of the re-packaging design for the client Aldi Süd & Nord.



DAAN Magazine

• Berlin

• Founder / Editor in Chief

  • Jun 2015 - May 2018

  Creating an international online magazine for men who believe in quality. Building an own brand with its signature look and feel. Being in charge of creating content, research, editorial plan, picture rights, social media, organization of shootings and leading a team of freelance editors. Taking on administration tasks, networking and collaborations, events and travels abroad. Creating an international online magazine for men who believe in quality. Building an own brand with its signature look and feel. Being in charge of creating content, research, editorial plan, picture rights, social media, organization of shootings and leading a team of freelance editors. Taking on administration tasks, networking and collaborations, events and travels abroad.



neulandherzer

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Project Manager

  • Jun 2016 - Jun 2017

  On site management and project control. Participation in concept creation, support and editing. Logistics and coordination of teams and trips. Research and network of influencers and photographers, PR campaign realization with bloggers. Clients: Lufthansa, Mercedes-Benz, She's Mercedes and She's Lounge. On site management and project control. Participation in concept creation, support and editing. Logistics and coordination of teams and trips. Research and network of influencers and photographers, PR campaign realization with bloggers. Clients: Lufthansa, Mercedes-Benz, She's Mercedes and She's Lounge.



Kalinka.Vintage

• Berlin und Umgebung, Deutschland

• Founder / Online Shop

  • Dec 2012 - Jul 2015

  Creating an online shop for vintage fashion and interior. Taking over of conceptualization and branding, sourcing for unique pieces and controlling of orders and logistics. Organisation of shootings and lookbooks and taking care of styling, models and photographer. Handling of advertisement, social media, PR and outsourcing into the LNFA Concept Store (Bikini Berlin) in Berlin, Germany. Creating an online shop for vintage fashion and interior. Taking over of conceptualization and branding, sourcing for unique pieces and controlling of orders and logistics. Organisation of shootings and lookbooks and taking care of styling, models and photographer. Handling of advertisement, social media, PR and outsourcing into the LNFA Concept Store (Bikini Berlin) in Berlin, Germany.



Kalinka.Kalinka

• Berlin

• Founder / Editor in Chief

  • Oct 2008 - Mar 2015

  Creating one of the first independent fashion blogs in the early age of online publishing in Germany and transformed it into a well known online magazine. Building an own brand with its signature look and feel. Being in charge of creating content, research, editorial plan, picture rights, social media, organization of shootings and leading a team of freelance editors. Taking on administration tasks, networking and collaborations, events and travels abroad. Being part as a jury member at the Ramazotti Runway Award (2011) and the EcoChic Design Award (2014). Show less



Fashion Insider

• Germany
• Media Production

• Blog Consultant & Editor

  • Jul 2012 - Nov 2012

  Concept creation and consulting for the new look and feel of Fashion Insider, an influential German online fashion magazine running since 2008. Freelance editor of daily fashion and lifestyle news. Hands on with research, planning, writing, photo rights and editing. Concept creation and consulting for the new look and feel of Fashion Insider, an influential German online fashion magazine running since 2008. Freelance editor of daily fashion and lifestyle news. Hands on with research, planning, writing, photo rights and editing.



Public Link

• Germany
• Public Relations and Communications Services
• 1 - 100 Employee

• Blog Consultant

  • May 2012 - Jul 2012

  Concept creation and consulting for the corporate blog of the Alexa Centre in Berlin, Germany. Concept creation and consulting for the corporate blog of the Alexa Centre in Berlin, Germany.



ArtConnect

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• 1# Berliner Blogger Flohmarkt

  • Apr 2012 - Apr 2012

  Creating the first flea market by bloggers in Berlin. The Kalinka.Kalinka team hooked up with the Artconnect Berlin crew for that special event. Taking care of PR, marketing, social media, organization, coordination and event planning. Creating the first flea market by bloggers in Berlin. The Kalinka.Kalinka team hooked up with the Artconnect Berlin crew for that special event. Taking care of PR, marketing, social media, organization, coordination and event planning.



Schroewig News & Images

• Berlin

• Photo Assistant

  • Jan 2011 - Feb 2012



koukla Berlin

• Berlin

• PR Assistant

  • Jun 2010 - Dec 2010



Temporary Showroom

• Berlin

• Shop Manager

  • Aug 2009 - Oct 2009



Hyperactive Media

• Advertising Services

• Internship

  • Mar 2009 - Jun 2009



Catwalk Enterprises

• United States
• Advertising Services
• 1 - 100 Employee

• Event Assistent

  • Apr 2009 - Apr 2009



zitty

• Berlin

• Editorial Internship

  • Oct 2008 - Jan 2009



CineStar

• Berlin

• Counter

  • Apr 2007 - Oct 2007



VIVA MODEL MANAGEMENT

• France
• Apparel & Fashion
• 1 - 100 Employee

• Internship

  • Nov 2003 - Dec 2003