Experience

lifecell Ukraine

• Ukraine
• Telecommunications
• 700 & Above Employee

• Head of Marketing & Digital Communications

  • Dec 2018 - Present

  In charge of performance based Marketing & Digital Communications for lifecell brand and a wide range of company’s digital products & services (B2B, B2C).Marketing Communications Management:• plan and oversee communication strategies that promote core brand, products and services via various communication media• design marketing communications campaigns (TV, OOH, digital)• BTL & Sponsorship programs management: sponsorship of National Football Team of Ukraine; sponsorship of KAZKA music band concert tour 2018 (brand integration);• perform market research to determine the need and interest for company's existing products & services, as well as to get ideas for new ones• look for new markets for products and serviceswork with product development teams, as well as with sales and public relationsDigital Communications Management:• build digital marketing roadmap & develop specific campaigns• handle social networking paths & overseeing social media accounts• create landing pages & generating leads• measure ROI’s and KPI’s• manage and improve online contents• monitor competition & liaise with product team Show less

• Head of Marketing Communications

  • Jun 2018 - Present

  • Manage Brand Health KPIs (awareness, preference, loyalty);• Determine and manage the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio, Event, Specialty);• Manage effective communication of commercial campaigns (research data and insights, focused creative solutions, media mix, effectiveness control);• Manage creative team, cross-functional partners as well as agencies to build campaigns;• Develop marketing communications roadmap and partner with internal teams to ensure strategic direction and goals are achieved and reflected in tactical plan. Show less

• Head of Internal Communications Unit

  • May 2006 - May 2018

  • Development of internal communications strategies and annual planning (activities and events) within the Company (HQ & Regional offices);• Development and execution of recognition, motivation, retention and loyalty programs for Company employees; • Launch of brand new internal communications channels (to support vertical and horizontal communication within the Company);• Corporate Culture standards set up and execution follow up. Planning and allocating the promotion campaigns dedicated to effective communications within the company (starting from TA research via focus-groups & round tables and finishing with measurable successful implementation results);• Corporate Social Responsibility Projects implementation based on “Down to Top” initiatives, bringing PR benefits for external audience; • Corporate events/workshops execution for different targeted groups: TOP-management, middle management, all company employees. Setting up the targets for the corporate activities with the further adaptation of the most appropriate mechanics with the agencies;• Organization of both social responsibility projects, conferences and charity events, as well as assessment and further roll out of the sponsorship projects;• Employer branding projects;• Leading of cross-functional projects (up to 10 participants);• Annual budgeting planning and follow up on monthly base. Execution of the tender & bidding procedure within the division in accordance with the company’s purchasing committee rules’ and procedure flow;• Creative/Event/Advertising Agencies day-to-day cooperation (pitch conducting, briefing, promo mechanic work, cost optimization);• Undertake the necessary employees’ surveys and researches;• Systematic market analysis, including new technologies and methods development, competition, trendsetting directions;• Contributing to overall Business Support strategies. Show less



OJSC “Bank “Nadra”

• Head of Internal PR division of PR Department

  • Mar 2005 - May 2006

  Development of corporate culture of the Company by means of the following internal PR tools:- internal mass media (corporate newspaper);- development and implementation of the Company’s corporate code;- arrangement of press conferences, press clubs and corporate events, etc.

• Senior specialist of Motivation division of HR Department

  • Feb 2004 - Mar 2005

  - development and implementation of motivation programs for employees; - motivation activities budgeting;- development of regulations and instructions, etc.