Anna Diachenko
Brand Manager at Gold Apple (Золотое Яблоко)- Claim this Profile
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Русский Native or bilingual proficiency
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Английский Limited working proficiency
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Испанский Elementary proficiency
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Немецкий Elementary proficiency
Topline Score
Bio
Experience
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Gold Apple
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Russian Federation
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Retail
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100 - 200 Employee
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Brand Manager
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Mar 2020 - Present
searching for new brands, discussing commercial terms, market analysis, controlling and monitoring marketing plans, preparing A&P budgets, ranking and sale reports, controlling of placing orders, registration processes and launching the brand. Work with European, Asian, and American brands on Russian, Belorussian, Kazahstan and Qatar markets. Launch of MORPHE brand, discussing a contract, production of gondolas follow brand guidelines. Full launch support for the marketing team. searching for new brands, discussing commercial terms, market analysis, controlling and monitoring marketing plans, preparing A&P budgets, ranking and sale reports, controlling of placing orders, registration processes and launching the brand. Work with European, Asian, and American brands on Russian, Belorussian, Kazahstan and Qatar markets. Launch of MORPHE brand, discussing a contract, production of gondolas follow brand guidelines. Full launch support for the marketing team.
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Esterk lux parfum
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Москва, Россия
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Brand Manager
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Mar 2017 - Oct 2019
strategic planning for the development of proven brands, sales analysis, assortment analysis, placing orders, implementing the global marketing plan by strategy, developing promotion companies and motivation programs for staff, and merchandising control. Opening of 1st CREED boutique in Russia + implementing of CREED corners to stores. Communication and control furniture,merchandising guidelines + client base analysis, developing of loyalty programs and staff motivations. International training session (`500 participants) for Escentric Molecules (with Geza Schoen) and for Vilhelm Parfumeria (with Jan Algren) full support of brand. Show less
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PODIUM
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Москва, Россия
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Purchasing Manager (Interior Department)
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Mar 2015 - Mar 2017
market research and analysis, strategic planning of the development direction of the category of goods for home, assortment management: developing a matrix of goods, development, and implementation of promotional companies, and sales promotion programs, analysis of the structure and dynamics of sales; merchandising, training for sellers; market research and analysis, strategic planning of the development direction of the category of goods for home, assortment management: developing a matrix of goods, development, and implementation of promotional companies, and sales promotion programs, analysis of the structure and dynamics of sales; merchandising, training for sellers;
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Giftboard
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Москва, Россия
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Marketing Department Intern
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Jul 2014 - Aug 2014
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ИТ-Комплект
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Новосибирская область, Россия
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Assistant Chief Accountant
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Aug 2013 - May 2014
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Education
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Высшая Школа Экономики
Магистр, Интегрированные коммуникации -
Новосибирский Государственный Университет (НГУ)
Бакалавр, Экономика